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- Larissa Rodrigues: A Journey of Overcoming in the International Fashion
‘MODEL’ COVER EDITION - NOVEMBER ISSUE Model: Larissa Rodrigues - @larissacr11 Photographer: Atakan - @atakanakbaba Style: @bahartmcnn Design Director Hooks: Matheus Lopes - @mathlopes Editor-In-Chief: Matheus Hooks - @directorhooks Our special edition this month of Hooks Magazine International highlights an extraordinary figure in the fashion industry, Larissa Rodrigues . An international model whose journey is an inspiration to all who aspire to overcome challenges and achieve success. Larissa's story begins with a moment that challenged her to believe in her own beauty. At the age of 20, after years of being considered "the ugly duckling" in school, Larissa was invited by a friend to participate in a beauty pageant, where she secured 2nd place. This moment made her question her self-esteem and potential. At the start of her career, Larissa faced the challenge of balancing her college studies with her burgeoning modeling career. She had to make tough decisions and forego job opportunities to prioritize her education, but this dedication paid off. Larissa soon saw her career take off, participating in renowned cosmetics and clothing campaigns, even being featured in a Vogue magazine campaign. In 2020, Larissa took another major step, relocating to Italy. However, this transition was not without its challenges. She had to overcome linguistic and cultural barriers. "Language and culture were the biggest challenges. I didn't speak Italian or English, but with effort, I now speak fluently. Adapting to Italian culture, especially the cuisine, was also a challenge, but over time, I managed to adjust," shared Larissa. Larissa Rodrigues is living proof that determination can overcome any obstacle. Her inspirational journey has made her a sought-after model in the fashion world, and her talent has brought her to the cover of Hooks Magazine International. Explore the full interview with Larissa - November 'MODEL' edition of Hooks Magazine International: 1. How was your experience participating in the beauty pageant at the age of 20 and coming in 2nd place? Did this influence your decision to become a model? I was thrilled; a friend had invited me to participate in the selection, and I was chosen. However, there was that thought: "Am I really beautiful?" Because for years, I had been considered the ugly duckling at school. When I found myself participating in a beauty pageant, I realized that I had potential. I had never worn heels, but I was persistent. I rehearsed every day and managed to secure 2nd place at the time. It had a significant influence, as the worlds are interconnected. For years, I participated in various beauty pageants and received several job offers in the fashion industry. 2. How did you balance your modeling career with college studies in the early days? What were the challenges you faced during that period? At the beginning, it was challenging because I had to prioritize my studies and missed several job opportunities. However, over time, I managed to balance both. 3. What were the events that led you to decide to move to Goiânia? And how did this change impact your modeling career? I enjoy challenges, even though I'm a Cancer. I was missing out on many job opportunities because I lived in a small town. I had to take a bus from Morrinhos to Goiânia, which was a 3-hour journey. I decided to step out of my comfort zone and move to Goiânia, transfer my course to online studies, and relocated to Goiânia. It was the best choice I ever made in my life because it transformed me into an independent person. 4. Could you share some memorable experiences you had during the 2 years you lived in Goiânia, especially in relation to cosmetics and clothing campaigns? I made numerous friendships that are still with me to this day, truly a family where there was support and a lot of love, even though we weren't blood-related. All the jobs I did were memorable, but one, in particular, left a mark on me. It was when I saw myself featured in a cosmetics commercial in Vogue magazine. I was incredibly moved and cried a lot. 5. What motivated you to take the next step and move to Italy in 2020? How was the transition to an international career? When I entered the world of fashion, I already aspired to have an international career. However, when the decision came, the pandemic hit, and I had to postpone. After several months, the opportunity to move to Europe arose again, and I didn't hesitate. It was challenging because I didn't speak any Italian or English. The transition was smooth, but I missed my family and friends. 6. What were the biggest challenges you faced when starting your international career in Italy? And how did these experiences shape your journey as a model? The biggest challenge for me was the language and also the culture because I didn't speak any Italian or English. It was a challenge, but today I speak fluently. As for the cultural aspect, especially in terms of cuisine, I encountered several issues, like trying to order ketchup to put on pizza, for example. I don't recommend anyone to do that. But eventually, I adapted because Italians are very welcoming. Today, I am a more assertive woman, capable of dealing with life's challenges. I am very grateful for the opportunity I had and still have to explore the world, as it has enriched me culturally.
- VALENTINO GARAVANI ROSE-ROUCHE 1959 PUMPS
The rose is delicate, festive, romantic and reinvented. For the Valentino Spring 2024 collection, a historic Maison motif blooms anew on the Valentino Garavani Rose-Rouche 1959 pumps. Photos disclosure Valentino For the Maison, it’s not about the glossy green leaves or the thorns that travel the rose’s stem. It’s about the flower itself, the blooming petals that burst with rich color and allure; a symbol of beauty and a reminder of the natural world. This season, the Maison’s iconic rose pops up on a feminine footwear silhouette, boasting a barely-there upper atop a striking three-dimensional rose heel. Fueled by a romantic allure, the new pump finds its foundations in Couture craftsmanship. The rouche - an Atelier technique usually reserved for delicate and highly sophisticated garments - is masterfully applied to the pump, giving way to a swirling bloom. Through the meticulous placement of petals, an entrancing 3D effect brings the heels into a new dimension. To further accentuate its Couture silhouette, delicate straps on the upper are both minimal and sophisticated, finished off with a miniature VLogo Signature. The rose’s Couture roots date all the way back to the beginnings of the brand. In 1959, the rose first took hold on Mr. Valentino Garavani’s Fiesta cocktail dress, presented for his inaugural Spring/Summer Haute Couture collection. Rendered in red tulle, the dress featured fabric roses on a balloon skirt and quickly became an icon, laying the foundation for a motif that would undergo countless re-significations up until today. Under the creative direction of Pierpaolo Piccioli, the rose once again underwent a metamorphosis, blooming not only in Couture collections but also in ready-to-wear designs and Valentino Garavani accessories alike. From daywear jackets to red carpet looks, artist collaborations and mainstay bags, the rose motif found itself reinvented. On the new Valentino Garavani Rose-Rouche 1959 pumps, the form of the rose accentuates the wearer, with the blooms acting as a romantic nod to Couture tradition. Designed as a versatile accessory, the heels transform seamlessly from day to night and are offered in a classic array of shades. From neutral black and white to the iconic Rosso Valentino, each iteration finds itself tied to Maison codes. For an unexpected offer, the Maison has also envisioned the heels in a metallic silver variation with eye-catching appeal. This season, the rose is upheld as a versatile and central Maison motif, blooming in unexpected ways. Find the Valentino Garavani Rose-Rouche 1959 pumps as part of the Valentino Spring 2024 collection, online and in Maison boutiques
- Brightness and Elegance: Swarovski and Skims Join Forces in a Stunning Partnership
Photo: Mert Alas - disclosure Instagram @kimkardashian Austrian crystal company Swarovski (@swarovski) has recently announced a partnership that is poised to bring about a fashion revolution. Teaming up with the clothing and shapewear brand Skims (@skims) this collaboration is set to redefine the concept of elegance. The creative genius of Giovanna Engelbert, Swarovskis director merges effortlessly with Kim Kardashians fashion influence, as the founder of Skims in this joint venture. The resulting collection is a celebration of femininity, sensuality and sophistication. It showcases a range of body jewelry, luxurious intimate wear and stylish ready to wear garments that perfectly encapsulate the modern womans spirit. Undoubtedly stealing the spotlight are the pieces meticulously adorned with Swarovskis dazzling crystals. Mesh dresses and bodysuits are transformed into works of art where high fashion seamlessly blends with practicality. Photo: Mert Alas - disclosure Instagram @kimkardashian Starting from November 7th onwards this sensational collection will be exclusively available at Swarovskis flagship store on Fifth Avenue in Manhattan – a destination for New York Citys fashion enthusiasts. Furthermore individuals passionate about fashion from, around the world will have the opportunity to acquire these pieces online through the Skims website. For Kim Kardashian this collaboration marks another venture into the realm of high quality intimate fashion. In the year 2021 Skims forged a partnership, with the renowned luxury label Fendi showcasing their dedication to the highest standards of fashion. Photo: Mert Alas - disclosure Instagram @kimkardashian On the contrary Swarovski is widely recognized for its craftsmanship and exquisite aesthetics boasting a reputation, for producing top quality crystals. Now they apply their expertise to the realm of apparel and fashionable ready to wear garments.
- Débora Vitti: Conquering the World with Elegance - The Story in London
'LONDON' EDITION COVER - NOVEMBER ISSUE Model: Débora Vitti - @deboraavitti Photos: Manoel Max - @manoelmaxfoto Make: Gabriel Mendes - @mendesmakeupp Design Director: Matheus Lopes - @mathlopes We are pleased to introduce our special guest for the 'LONDON' edition, the stunning Débora Vitti. As a versatile model who has shone on runways and in beauty pageants, she embodies the perfect fusion of international style and Brazilian charisma. Born in Sobradinho, Brasília (Brazil), Débora embarked on an extraordinary journey that took her from São Paulo to London, with stops in destinations such as Bertioga, and finally Alphaville, where she currently resides. Her life story is marked by an unwavering pursuit of challenges and opportunities for personal growth. A graduate of the renowned Istituto Marangoni in London, Débora Vitti has brought international sophistication to the Brazilian fashion scene, making her a prominent and influential figure. Her mastery of three languages – Portuguese, English, and Spanish – has connected her with a global audience and placed her at the forefront of the fashion industry worldwide. However, what truly sets Débora Vitti apart is her determination to promote diversity and inclusion in the fashion industry. She passionately believes that representation is essential, and her commitment to this cause makes her an inspiration to all. With her experience in beauty pageants and her participation in the TOP 4 MISS SÃO PAULO MUNDO 2023, she emphasizes the importance of self-esteem and self-love, especially among young women. Débora also shares her insights into the fashion industry, highlighting the differences between Brazil and London. Her experiences abroad have led her to recognize the need for greater diversity in body types and facial features in the fashion world. Check out an exclusive interview with the model: 1. How was the transition from living in Brazil to studying fashion in London? What were the biggest challenges you faced in this process? It was like a rollercoaster, you know? Most of the time, I couldn't catch my breath and feel at home. But I like that, the challenge, the new, the fear. I kind of have a competition with myself, and every time a challenge comes, I prove myself better for myself. 2. You mentioned that you are trilingual. Besides Portuguese, what are the other two languages you speak fluently? How has learning different languages influenced your career in the fashion industry? English, the language I've spoken more than my native language in the past year, and fluently Spanish, which I have practiced less. I can't even count how many opportunities speaking more than one language has provided me. It connected me with people, which, in turn, connected me with incredible jobs and opportunities. 3. Being elected MISS ALPHAVILLE 2023 and making it to the TOP 4 MISS SÃO PAULO MUNDO 2023 are incredible achievements. How have these experiences shaped your perspective on beauty and representation in the fashion industry? Being a Miss has taught me many things, such as the importance of determination, clear communication, and good posture. BUT, above all, being a Miss has made me believe in myself. For a long time, I heard that I wasn't beautiful. So today, being able to represent cities/states as one of the most beautiful women fills me with emotion. It's not just about the superficial; it's because within every woman, there's still a little girl... yearning for self-esteem and self-love. Only in the past year did I realize how wonderful self-love can be. It has improved all areas of my life, and it inspires me to motivate many girls to embark on this journey. 4. How do you see the role of models in promoting diversity and inclusion in the fashion industry? And how do you believe your trilingual experience contributes to this discussion? It's so important that we have a stronger promotion of diversity. I had curly hair until I was 16, and I rarely saw models with voluminous and curly hair. I know that representation makes a difference in feeling beautiful, especially as a child. Today, we are increasingly seeing more realistic dolls and cartoons with more inclusion, and I have been greatly impressed by this journey happening in the media. 5. Being a model who has worked on campaigns both in Brazil and abroad, what are the main differences you observe in the fashion industry between these two scenarios? Is there something you prefer in one of them? I notice that Brazil is somewhat more advanced in terms of diversification of body types and facial features. Here in England, there is still a strong emphasis on extreme thinness, a slender face, and avoiding curves in the body. Nevertheless, I prefer the work abroad. It's not as demanding as I often felt in Brazil, where fees are minimal, and shooting periods are very long. Of course, it's not easy here, but there are more rewards. We are called to events, during shoots, you feel comfortable asking for a break, and the pound (the currency I receive for work here) has purchasing power, making it much more rewarding. 6. In addition to your career in fashion, you are also recognized for your involvement in beauty pageants. How do you think these pageants can positively impact the lives of participants and society in general? We always have a pre-competition and during the competition, we are so immersed and focused, and this makes a significant difference and marks us forever. There are various rounds until the end of the competition, and there are always rounds of "beauty for good" where we raise funds, make deliveries to families in need, and, as there are many of us (contestants), we can make a significant impact with a large number of donations every time.
- SAINT LAURENT WINTER 23 LE BEA
PHOTOS COURTESY SAINT LAURENT The Bea is a new cabas with a contemporary feel and soft touch. It has a supple structure and a reversed bonded construction. The Bea features the iconic cassandre signature in light bronze, a main compartment with an internal zipped pocket and two internal lace-up strings to fold in the sides of the bag. Available in black deer leather. You can find your Saint Laurent bag by clicking here
- Revolutionizing the Bra Concept: The Ultimate Nipple Bra SKIMS by Kim Kardashian
@KimKardashian wears the Ultimate Nipple Bra, size 34C, in Sienna. Photo: @pierresnaps / courtesy SKIMS In the world of fashion, Kim Kardashian is no stranger to innovation. The businesswoman, reality TV star and fashion icon has always been at the forefront of trends and now, with her latest launch, she is revolutionizing the concept of what a bra can be. At a time when the planet is facing serious environmental challenges, Kim Kardashian has decided to unite her passion for fashion with a greater cause. Her brand SKIMS, known for its quest for inclusion and comfort, has launched a product that is more than just a piece of underwear. The Skims Ultimate Nipple Bra is a style statement, but also a commitment to preserving our planet. The Skims Ultimate Nipple Bra challenges conventional bra norms. Instead of focusing solely on support or style, this innovative bra incorporates nipple-like protuberances, creating an illusion that may surprise everyone. The idea behind it is to create the sensation of not wearing a bra, but with a touch of "shock factor" style. A Philanthropic Approach However, what makes this launch even more special is Kim Kardashian's philanthropic commitment. She announced that 10% of the profits from the sales of this unusual bra will go to the international organization One Percent for the Planet. This organization encourages companies to donate a percentage of their annual revenue to environmental causes. What makes this gesture even more remarkable is the awareness of the need for action in the face of climate change. In a world where environmental concerns are at the forefront of discussions, Kim Kardashian and her SKIMS brand are taking a bold step by using fashion as a platform for environmental awareness and action. Divergent reactions Naturally, such an innovative launch would not go unnoticed. Social networks were flooded with diverse reactions. Some praised Kardashian for her boldness and creativity, while others considered the ad's comedic approach inappropriate for the seriousness of climate change. However, we can't deny that the Skims Ultimate Nipple Bra has sparked important conversations about the relationship between fashion, environmental responsibility and self-expression. It serves as a reminder that fashion has the power to transcend the surface and promote real change in the world. Ultimately, Kim Kardashian has once again taken a step towards a fashion revolution. The launch of the Skims Ultimate Nipple Bra is more than just a piece of underwear; it's a testament to fashion's potential to bring about meaningful change. As we continue to explore the boundaries of fashion, SKIMS is leading the way, showing that innovation and responsibility can coexist in perfect harmony. The bra may not be the answer to all environmental problems, but Kim Kardashian, with her vision and commitment, is reminding us that fashion has a role to play in building a better world.
- Heloisa Lopez: Beyond the Lenses, a Passion for Photography
'PHOTOGRAPHY' COVER EDITION - OCTOBER ISSUE Photos: Sávio Tavares - @savio.foto Model: Heloisa Lopez - @izza_loppez Design Director: Matheus Lopes - @mathlopes Editor-In-Chief: Matheus Hooks - @directorhooks In the international fashion scene, a model emerges who goes far beyond elegant poses. Heloisa Lopez is passionate about photography, and her self-love is the secret behind every image she creates. Each click of her session is an authentic representation of who she is, and this authenticity is what truly sets her apart. Heloisa's essence is self-love, which manifests as confidence and authenticity in every photograph. This confidence is palpable, radiating from the images in a way that goes beyond aesthetics. Heloisa's passion for being photographed translates into genuine expressions and natural movements during the sessions. Each photo is an opportunity to reveal different aspects of her personality, and she embraces this chance to share her authentic self. Among her many memorable sessions, one that deeply marked her was at sunset in Taíba, Ceará. In this magical moment, she tells us that she felt in total harmony with nature and the camera, resulting in images that captured not only her beauty but also her soul. Check out the exclusive interview we conducted with the model: 1 - How do you believe self-love is reflected in your photographs as a model? I firmly believe that self-love is the essence of all my photographs as a model. It reveals itself through the confidence and authenticity I emanate. When I am truly at peace with myself, this serenity translates into powerful and authentic images, capturing not only my appearance but also my illuminated soul. 2 - What is the secret to conveying passion and emotion through a photographic click? The secret to capturing passion and emotion in a photographic click lies in a deep connection with the story we are telling in the image. When I immerse myself in that narrative, emotions flow naturally and intensely. It's as if my heart dances in harmony with the camera, creating a tangible bond between the felt emotion and the captured image. 3 - How does your passionate love for being photographed influence the way you express yourself during sessions? My fervent passion for being photographed manifests in every expression, gesture, and gaze during the sessions. It empowers me to explore various facets of my personality, allowing me to wholeheartedly engage in the creative process. Each click of the camera is an opportunity to reveal a new layer of my authentic self. 4 - Can you share a specific experience in which you truly felt connected to the camera during a photoshoot? One experience that remains etched in my memory was during a sunset session in Taíba, Ceará. In that magical moment, I felt completely in harmony with nature and the camera. Each click captured not only the beauty of the scenery but also the pure and authentic essence of my being. It was a perfect fusion of my spirit, the breathtaking landscape, and the camera lens, resulting in images that tell a profound and emotional story. 5 - How do you balance your passion for photography with the challenges and pressures of the fashion industry? Balancing my passion for photography with the challenges of the fashion industry requires a substantial dose of self-confidence and resilience. Grounding myself in my true essence not only helps me overcome external pressures and expectations but also strengthens my connection to the art of photography. This authenticity is my foundation, enabling me to face challenges with determination and grace while always preserving the integrity of my work. 6 - How do you believe a passion for the process of capturing unique moments in a photo influences the final outcome of a photoshoot? The passion I feel for the process of capturing fleeting moments in a photo is what breathes life into the images. This emotional intensity spills into every aspect of the session, creating an atmosphere imbued with magic and creativity. Each click of the camera is not just a visual record but a work of art, a visual narrative that transcends time. My passion for the process is the fuel that transforms simple clicks into unforgettable photographic treasures, each containing a unique and exciting story.
- Inspired by L'Occitane en Provence's heritage, the 'Unforgettable Flowers' line
The French brand revives unique flowers from perfumery to celebrate the special occasion of Christmas! Photo disclosure L’Occitane Honoring its Provençal origin, L’Occitane en Provence, a leading brand in high-performance and quality cosmetics and fragrances, resurrects iconic flowers from the world of perfumery to celebrate Christmas. The Noble Epine (Mayflower), Melilot (Sweet Clover), and Barbotine (Marigold) flowers take center stage and lend their names to the perfumes in the new 'Unforgettable Flowers' line, with intense notes steeped in history and transformed into a poetic reinterpretation of unique natural ingredients. Each fragrance exudes the excellence of its respective flower's properties. Noble Epine, crafted by perfumer Shyamala Maisondeu, melds fruity freshness, floral and almond-like softness, and musky notes into a delicately romantic essence. Melilot, created by Julie Massé and Véronique Nyberg, blends green freshness with floral softness and gourmand notes, forming an elegant and surprising fragrance. Barbotine, signed by Fabrice Pellegrin and Ilias Ermendis, is delicate and fresh, with invigorating accords that accentuate the uniqueness of its natural extract, creating an aromatic floral fragrance. In addition to their memorable scents, the cultivation of each flower also contributes positively to biodiversity, whether by providing food for animals and/or insects, enriching the soil, or helping producers diversify their activities. L’Occitane en Provence not only reveals the richness of the French fauna and flora but also supports their protection by funding projects focused on nature preservation and ensuring ongoing support for the region's producers. Sasha Meneghel , the brand ambassador, stars in the campaign filled with references to the paintings of the French artist Oscar-Claude Monet. "It was a very special campaign for me. Bringing back such classic flowers from perfumery and connecting them with Monet's timeless works was an opportunity to remind us that art is everywhere. Especially during this time of year, the most important thing for me is to appreciate the value of small details and inspiring stories, like those of these flowers," she concludes. Check out the new fragrances below: Noble Epine Eau de Parfum Noble Epine is a symbol of purity and protection. Legend has it that its flower was used to make crowns for fairies. Its natural extract has been recreated by L’Occitane en Provence, revealing a fruity freshness, floral and almond-like softness, and musky notes. Eau de Parfum Melilot In the past, Melilot was widely used in rituals for perfuming: in oils, scented gloves, potpourri, bouquets, tiaras, and also for flavoring wines. Legend has it that when infused in bathwater, its flower calms the hearts and cures melancholy. Its natural extract has been recreated by L’Occitane en Provence, revealing a green freshness and floral softness with notes of cereals and milk. Eau de Parfum Barbotine Barbotine is a symbol of immortality. Legend has it that its flower was used in rituals to prolong life. Its natural extract has been recreated by L’Occitane en Provence, revealing a fragrance with an aromatic freshness and the delicate floral of chamomile, combined with warm and woody notes.
- Larissa Mascarenhas: An Inspiring Journey of Overcoming
‘BEAUTY’ EDITION COVER - OCTOBER ISSUE Photos: Irene Metelska - @metelska.ph Makeup and hair: Lala Masc - @lalamasc Jewelry: @swarovski Special Thanks: Mónica Lafayette, Leonardo Coimbra and Priscila Martins Design Director: Matheus Lopes - @mathlopes Editor-In-Chief: Matheus Hooks - @directorhooks Featured in this month's "BEAUTY" edition, we have a special guest whose story is a true source of inspiration. Born in São Paulo, Larissa Mascarenhas faced challenges from childhood, including working as a child caregiver and collecting cans to help her family. This journey of overcoming and determination took her from a humble upbringing to international recognition in the beauty industry. Her remarkable transition from a caregiver to a renowned makeup artist is a testament to her resilience. Upon moving to Portugal, she encountered new obstacles, but her unwavering faith and determination kept her focused on her dreams. Working various jobs, she discovered her passion for beauty and made it her life's mission. In addition to her makeup skills, she excelled in micropigmentation, offering people the opportunity to restore their self-esteem. Even when the pandemic temporarily forced her to close her studio, she didn't give up. Her spirituality played a crucial role in her journey, providing guidance and hope during the most challenging times. Today, her mission goes beyond aesthetics. Through the "BEAUTY THAT HEALS - Micropigmentation with Love" campaign, she provides free micropigmentation to oncology patients, brightening their lives during such a difficult journey. Her inspirational story reminds us that with faith, determination, and love, we can overcome any obstacle and brighten the lives of those who cross our path. The exclusive interview reveals how her faith guided her, how hardships shaped her determination, and how her marketing and communication skills contributed to the growth of her business. She shares touching stories of clients deeply impacted by her work, highlighting the transformative power of beauty that goes far beyond the surface. Check out the exclusive interview now: 1 - How was the transition from being a child caregiver at 12 years old to becoming an internationally recognized makeup artist? My journey, from being a child caregiver in the São Paulo community of Diadema to becoming an internationally recognized immigrant makeup artist, was marked by a lot of determination. Since the age of 12, when I earned 20.00 reais a day taking care of children, I had a certainty in my heart: the challenges I was facing were not permanent, they were just a phase. We lived in a community, and instead of seeing myself as a victim of these circumstances, I chose to see myself as a winner in the making. I believe that God has a peculiar way of testing our resilience before delivering the rewards. My father's brave decision to move our entire family to Portugal when I was just 14 represented a fresh start, full of obstacles and challenges. In a new land where we started a new journey, I did a bit of everything: cleaning, delivering flyers, working in cafes and restaurants. Every job, no matter how humble, was a lesson, a step toward my dream. And amid it all, the flame of my passion for beauty only grew. I started by helping neighbors and friends, cutting hair, doing makeup, and eyebrows. With the little income I saved, I decided to invest in various training and workshops, and I saw the doors of the beauty world open for me in ways I never imagined. I had the opportunity to work with artists from various nationalities and excellent mentors. Life allowed me to climb every step of learning and preparation to show me that my work was validated, and I finally had confirmation of what it means to fulfill a dream. Throughout the year 2017, I entered the world of micropigmentation, fell in love with it, and took my first course. I decided to invest in and perfect my knowledge in the field. I took a risk, ventured, and started working as a micropigmentation specialist. I opened my first studio in Lisbon. During the pandemic, many people, especially businesses and entrepreneurs, faced difficulties. I struggled to keep my studio open, but without many resources and financial support, I was forced to close it. The challenging global context demotivated me, disrupted my financial balance, and led me to a state of depression. God showed me that we can always start again, no matter where we stop. I decided to review my path, reflect on my past, and define my role in the world, and I reinvested in my projects. In this year of 2023, with great joy, I reopened my studio, LALA MASC BEAUTY, in the center of Lisbon. My story is a testimony that, regardless of where we start, with determination and faith, we can rewrite our destiny. I hope that my journey, not only in entrepreneurship but in life, inspires others to believe in themselves and their dreams. 2 - You mentioned facing tough times, including collecting cans to help your family. How did these experiences shape your determination and passion for what you do today? Collecting cans was not something out of the ordinary; I was only 13 years old. My parents worked hard, but it wasn't enough to cover a family's expenses. There was a lack of food, electricity, and gas. I felt I could contribute. And I found a way to have a source of income: collecting cans. That phase was crucial in defining my determination and drive to overcome that situation. I could sell something that would bring me income. Something that people discarded as trash but had value. From there, I understood that I could achieve my dreams and surpass my expectations in life. 3 - The decision to offer free micropigmentation services to oncology patients is admirable. What motivated you to start the "BEAUTY THAT HEALS - Micropigmentation with Love" campaign? What motivated me was seeing that several people close to me over the years have suffered from this disease, which can affect any part of the body. Cancer is a disease characterized by abnormal and uncontrolled cell growth. Having faced so many adversities on my own journey, I have always had a life purpose to be a transformational agent, and by offering free micropigmentation to oncology patients, I have the opportunity to give back some of their self-esteem and confidence. The "BEAUTY THAT HEALS" campaign is a reflection of my journey and the belief that beauty has the power to heal both the exterior and interior of each individual. Being able to offer these small acts of care and kindness is a privilege for me as a person and a trophy as an entrepreneur because I believe in the power of sharing and in the experience of learning from these individuals, who make us better and motivate us to brighten the lives of those who are fighting the tough battle against cancer. My journey is driven by the desire to bring a ray of hope and smiles to the faces facing challenging times. I firmly believe that together we can make a difference. Every stroke, every gesture of solidarity, every handshake, every hug at the end of a completed treatment is a way to spread love. 4 - You spoke about the importance of faith in your journey. How has spirituality influenced your choices and your ability to overcome obstacles over time? I honor my story and who I have become. From a very young age, I have always gone through many difficulties, but all of that has transformed me and made me stronger. Thankfully, I was fortunate to have a father and a mother who always had a lot of faith. They taught me to have principles and to never give up on my dreams. In times of uncertainty and despair, He gave me hope. In moments of success, it kept me humble. Spirituality has been the compass that guides me, helping me overcome obstacles and believing that there is a much greater purpose for everything. Seeing God's care in every moment of my life has made me recognize His love for me and understand that no matter the difficulty we may be going through, we are not alone. There is a God who is an expert in changing stories. 5 - In addition to micropigmentation, you mentioned your interest in Marketing and Communication. How have these skills contributed to the development of your business and reaching a broader audience? Knowledge in Marketing and Communication has allowed me to better understand my audience and their needs. In an increasingly digital and connected world, these skills have given me the ability to create a strong personal brand with essence and meaning. Connecting with clients worldwide and telling my story in a way that reaches and motivates my audience. This has not only helped me expand my business but has also allowed me to touch the lives of many people through my example and entrepreneurship. 6 - Your mission is to transform lives beyond micropigmentation. Can you share an inspiring story of someone who has been deeply impacted by your work and how it made you realize the extent of your purpose? There was a client, I'll call her Maria, who fought a battle against breast cancer. Maria had lost her eyebrows due to the aggressive treatment she underwent, but she didn't give up on regaining her self-esteem. When I performed the micropigmentation procedure, I not only reconstructed her eyebrows but also saw the sparkle return to her eyes. Maria told me that what I did for her was not only about improving her appearance but also about restoring her confidence and hope. It was at that moment that I realized the true reach of my work and the profound impact it can have on someone's life. It's for people like Maria that I continue to do what I do. At the heart of my journey, beyond beauty and micropigmentation, there's a deeper story. One of transformation, of reigniting the flame of self-esteem, and bringing joy when someone looks at themselves in the mirror. My true mission is not just to leave a mark on the world but to rewrite the stories of those who cross my path, reminding them of the unique sparkle they possess. And in every stroke, every detail, every shared message, I feel that I am fulfilling my purpose.
- Kylie Jenner Reveals New Fashion Brand Khy in Partnership with Namilia
Kylie showcases collection and announces collab with Namilia — Photo: Reproduction/Instagram Kylie Jenner, one of the most recognized names in the world of fashion and entertainment, never ceases to amaze. The reality TV star, entrepreneur, and influencer is now taking a bold step with the launch of her own clothing brand, Khy. And what could be more impactful than a daring collaboration? Kylie's choice for Khy's first collab couldn't be more intriguing. She partnered with the German brand Namilia, known for its provocative and conceptual creations. By making this choice, Kylie Jenner demonstrates her commitment to infusing a touch of bold creativity into fashion. The question we ask is, "how far does Kylie represent this underground scene?" that the German brand represents. In the announcement made on her social media, Kylie promises that Khy will be synonymous with creativity, collaboration, and quality, without compromising affordability. The collection, which arrives on November 1st, reflects this promise, with the standout piece being an elegant faux leather trench coat, produced sustainably and priced at just $198. In fact, no item from the first collection will exceed the $200 mark (at least, that's what we've been told).
- Justin and Hailey Bieber wear Saint Laurent clothing in Los Angeles
Photo disclosure by Saint Laurent Press - Index Pop sensation Justin and model Hailey Bieber were spotted on the night of October 25th in Los Angeles, California. The power couple of music and fashion flaunted stunning pieces from the renowned brand Saint Laurent by Anthony Vaccarello. The Biebers once again demonstrated why they are one of the most stylish and influential couples in the fashion world. And in collaboration with Saint Laurent, we at Hooks Magazine brought you the exact pieces from the brand they were wearing; check it out below JUSTIN BIEBER LAMBSKIN DENIM JACKET WITH TWO FLAP POCKETS, TWO SIDE POCKETS AND ADJUSTABLE TABS AT WAIST. HAILEY BIEBER SL 557 SHADE SUNGLASSES WITH NARROW ELONGATED CAT-EYE FRAMES IN ACETATE WITH NYLON LENSES. MANHATTAN IN BOX SAINT LAURENT LEATHER SHOPPING BAG WITH SAINT LAURENT PARIS-ENGRAVED MAGNETIC CLIP BUCKLE.
- Rihanna and PUMA present the second drop of FENTY x PUMA with new colors of the Avanti
Photos courtesy PUMA Global icon Rihanna and sportswear giant PUMA are releasing two new colors of the FENTY x PUMA Avanti. The FENTY x PUMA Avanti is a blend of two PUMA icons: the high-quality leather of the King soccer cleat with the sole of the Easy Rider running shoe. With the aim of bringing a fashionable touch to football, inspired by vintage sports materials and colors, the second drop of the Avanti will be available in dark green and navy blue, with sizes for both adults and children. Both color options feature oil-treated leather, a tonal leather stripe with details enhancing its aesthetics, golden laces, and the embossed FENTY logo on the tongue. The PUMA x FENTY Avanti will be available starting November 2nd (Thursday) on PUMA's website.












