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  • PUMA and Larissa Manoela announce a new training collection

    Larissa Manoela with the new PUMA training collection PUMA and Larissa Manoela join forces to launch the brand's new women's training and gym collection. The campaign showcases products in shades of lilac, aqua green, and black, aiming to provide women with more support, comfort, and safety during their workout routines. Since 2020, PUMA has globally prioritized inspiring and encouraging women's participation in sports. The collection's products were designed with versatility and support in mind, allowing women to engage in various sports, such as weightlifting, yoga, boxing, functional training, or running. The range includes tops, leggings, and shorts with a convenient side pocket, a new addition to the line, featuring options in neutral colors like black and grey, as well as models in vibrant hues. Additionally, the pieces boast high-performance, technologically advanced fabrics, incorporating the dryCELL technology, which keeps the skin dry during workouts, ensuring a more comfortable training experience. The new Women's Training collection by PUMA is already available at PUMA.com, PUMA physical stores at Shopping Metrô Tatuapé and Shopping Morumbi, Centauro stores, and other retailers.

  • Hooks International Magazine: Unraveling Creative Collaboration in 25 Countries.

    Have you ever stopped to think about how an international magazine operates? What is the purpose of artistic partnerships in fashion? Welcome to the world of Hooks International Magazine, where fashion and design transcend borders and cultures to create a universe of creative collaborations in 25 countries. Our magazine is much more than a trend catalog; it is a platform where talented artists and professionals have the opportunity to showcase their work, their art, and their truth. From the very beginning, Hooks Magazine has had a clear purpose: to prioritize fashion and design as fundamental pillars of our publication. Our founder, a graphic designer by trade, has always sought to highlight these elements, making them the essence of our magazine. Partnerships play a crucial role in our journey. To create our features and artistic projects, we rely on outsourced teams from various locations and countries. Everyone works together towards a common goal: mutual exposure. Photographers, stylists, beauty hair and makeup artists, and our editing team collaborate, strengthening their portfolios and promoting their work through these enriching partnerships. Contrary to a possible misunderstanding, we don't invest money in all projects; our focus is on freedom of expression in each area with our partners. With approximately 5 features released daily, our partnerships and contacts are essential to fulfill our mission. Hooks Magazine is undoubtedly a platform for artists who find in our pages a space to earn recognition and respect in the international art scene. The cherry on top is our famous cover featuring artists. Selecting an artist to grace our cover is not an easy task but rather a careful choice within our guidelines. Daily, we receive suggestions from talented artists, but the selection is made with the aim of promoting valuable partnerships where both sides benefit. However, covers featuring artists are not a significant source of profit for us. Instead, they are a unique opportunity for artists to showcase their work and stand out. After all, being on our cover is a true honor that values the creativity and talent of the selected artists. In the investment process, we work together with our partners, and each contributes the work they can. We allow them complete creative freedom to create spectacular photographic pieces, while our team takes on the role of graphic editing and writing. This allows us to maintain our editorial image, unique design, and style, which are the trademarks of Hooks Magazine. Our partnerships are, without a doubt, true artistic expressions. In summary, Hooks International Magazine is not just a fashion magazine; it is an inexhaustible source of creativity and artistic connections on a global scale. Our creative collaborations in 25 countries set us apart as a unique platform where emerging and established talents come together to shine. On every page, we celebrate the beauty of fashion, the magic of design, and the power of collaboration. Join us on this journey through the universe of fashion and art! "This article is an act of criticism, aimed at people who are not part of our industry, urging them to stop assuming they know what they have no clue about. Hooks Magazine strengthens various aspects of fashion and media, but we are not naive. On the contrary, our magazine relies on professionals with over 13 years of experience in the field. So, please, respect the work of each professional involved." - Matheus Hooks (Founder and Fashion Director).

  • Gabriela Benedeto - A Journey of Passion and Art in Photography

    "PHOTOGRAPH" COVER EDITION - JULY ISSUE Photos: Lucas Moura - @mouramesmo Model: Gabriela Benedeto - gabbenedeto Hooks Team Fashion Director: Matheus Hooks Marketing Director: Matheus Lopes In the dazzling world of fashion and photography, there are those who effortlessly stand out, leaving a trail of inspiration and beauty in their wake. Gabriela Benedeto, a remarkable model with an insatiable thirst for the lens, is undoubtedly one of those luminous stars. As we unveil our special "PHOTOGRAPH" edition, we are thrilled to present Gabriela as our cover star, offering a glimpse into her captivating journey and aspirations. For Gabriela, photography is more than just a profession; it is a gateway to a realm of boundless creativity and expression. Within the powerful frames of the camera, she uncovers the opportunity to embody countless personas, capturing the essence of each role with unparalleled artistry. This enchantment drives her unwavering commitment to the craft, a relentless pursuit of growth and self-discovery in the ever-evolving world of photography. CHECK OUT NOW EXCLUSIVE INTERVIEW: 1. How and when did you discover your passion for being photographed? Since I was 9 years old, I had the desire to become a model and actress, but it was at the age of 13 that my passion for photography solidified after participating in a convention. 2. What aspects of photography enchant you and keep you investing in this career? For me, photography is a powerful form of art that allows me to experience different personalities, and that's what motivates me to invest more and more in my career and strive for even greater heights. 3. What are your main artistic inspirations when it comes to posing for the cameras? In the world of fashion, I draw great inspiration from names like Gisele Bündchen, Alessandra Ambrósio, Adriana Lima, and Izabel Goulart, who are references for my work. 4. Share with us an unforgettable experience you had during a photoshoot. Each photoshoot is unique and special, and when there's a special connection with the photographer, the results surpass all expectations. 5. Photography can convey powerful emotions. Is there any image of yours that you believe has captured a significant emotion? If so, could you describe it? My favorite cover photo conveys strength, personality, and determination, elements that I consider essential for my image as a model. 6. How do you prepare for a photoshoot? Do you have any rituals or techniques to get into the mood? During photoshoots, I love to feel light and accompanied by music, as it helps me to convey the emotions I wish to express in the photos. 7. What are your future goals in the photography industry, and what projects are you excited to undertake? My goal is to build an international career, expanding horizons, exploring different countries, and studying fashion in diverse cultures to grow as a professional.

  • Kering Announces Major Investment in Maison Valentino, Strengthening its Luxury Portfolio

    Photo André Lucat - Promotion Maison Valentino In a significant move, Kering, the renowned luxury group behind fashion powerhouses such as Gucci and Bottega Veneta, revealed on Tuesday its plans to acquire a substantial 30% stake in @maisonvalentino for a staggering €1.7 billion (approximately R$8.81 billion). The strategic agreement with Qatar-based investment group Mayhoola includes an option for Kering to purchase 100% of the shares by 2028. This landmark transaction is seen as a milestone in the world of luxury fashion, as Kering aims to forge a robust partnership with Mayhoola through the acquisition. As the deal is finalized, Mayhoola will become a significant shareholder in the French holding company, cementing a powerful alliance in the industry. Valentino, the illustrious Italian fashion house known for its impeccable craftsmanship and elegant designs, will now enjoy the backing of Kering's extensive expertise and global reach. The synergy between Kering's unparalleled portfolio of iconic luxury brands and Valentino's timeless allure is expected to create a formidable force in the competitive fashion landscape. Photo André Lucat - Promotion Maison Valentino The partnership opens new doors of growth and potential for both entities. Kering, already a major player in the luxury market, seeks to diversify and enhance its influence in the industry, while Maison Valentino can leverage Kering's resources to expand its international presence and solidify its position as a leading luxury brand. In an official statement, Kering highlighted the strategic significance of the collaboration, emphasizing the alignment of values and vision between the two groups. The acquisition represents a calculated move to strengthen their positions in the luxury sector and capitalize on the ever-evolving demands of luxury consumers worldwide. Industry insiders and fashion enthusiasts eagerly await the outcome of this alliance, as it promises to shape the future of luxury fashion. As the transaction unfolds, both companies are poised to make a lasting impact, setting new standards for creativity, craftsmanship, and innovation in the world of luxury. The spotlight is undoubtedly on the rise of a new era in high-end fashion. #Valentino #Kering

  • RDD JEWELRY unveils a new visual identity and reinforces its position in the jewelry market

    RDD Jewelry, a prestigious company in the industry, is reinventing itself with a new visual identity, marking a new phase in its successful history. Photos disclosure Press RDD With a history of over 17 years of dedication and excellence in the jewelry industry, RDD Jewelry (located in Vitória, Espirito Santo, founded by entrepreneurs Rogério Ramos da Silva and Diana Neves Faltz) aims to stand out by offering high-quality products at more affordable prices. The brand believes that the beauty and sophistication of jewelry should be accessible to everyone, allowing people of different styles and budgets to have access to products that enhance their personality and lifestyle. "Previously, we didn't have a defined name as we were undecided. However, when our son was born, my husband decided to create RDD, which actually stands for the initials of our names: Rogério, Diana, and Davi. From that moment on, our company went through a continuous process of evolution and growth," says Diana Neves Faltz, entrepreneur, and owner of the brand. The new visual identity was developed based on meticulous research, reflecting its evolution over the years while maintaining a clean and contemporary design. It captures the essence of the brand, making the experience of purchasing jewelry something unique and unforgettable. "Anteriorly, we didn't have a defined name as we were undecided. However, when our son was born, my husband decided to create RDD, which actually stands for the initials of our names: Rogério, Diana, and Davi. From that moment on, our company went through a continuous process of evolution and growth," says Diana Neves Faltz, entrepreneur, and owner of the brand. The new visual identity was developed based on meticulous research, reflecting its evolution over the years while maintaining a clean and contemporary design. It captures the essence of the brand, making the experience of purchasing jewelry something unique and unforgettable. To celebrate the launch of the new visual identity, RDD is preparing a series of special actions for its customers. RDD Jewelry invites everyone to explore its new visual identity and discover the beauty of its jewelry. Visit the website rddjoias.com.br and follow the social media accounts to stay informed about all the brand's latest updates. @rddjoias Press/Media Contact: Gio Prates @gio.prates

  • The Revolutionary Collaboration: MSCHF and Crocs Unveil the Incredible 'Big Yellow Boots'

    Photos disclosure MSCHF Internet - Instagram @parishilton The fashion industry is about to be taken by storm with the latest release from MSCHF. The iconic "Big Red Boots" are back in the market, but with a surprising twist - they are now yellow and come with an innovative partnership with Crocs! This new yellow boot is set to officially launch on August 9th, and fashion enthusiasts are already eager to secure their pair. Priced at $450 (approximately R$ 2200), these gems reflect the exclusivity and bold design of this unique footwear. The new model features yellow ribbons on the heel, adding a touch of elegance and sophistication to the look. On the sides of the shoe, you can find the distinctive Crocs logo, showcasing the exciting collaboration between the brands. Crocs fans can also rejoice, as the "Big Yellow Boots" are likely to come with the beloved jibbitz - the customizable Crocs accessories. For the grand reveal, MSCHF chose two iconic figures as the faces of this new venture. The stunning actress Paris Hilton was featured in the Instagram post, showcasing her elegance with the yellow boots on her feet. And she is not alone! The talented singer Maluma also succumbed to the innovative style of the "Big Yellow Boots," sharing a mirror selfie to display his latest acquisition. With this creative and surprising partnership, MSCHF and Crocs are bringing to the fashion world a footwear that combines originality, style, and comfort. The "Big Yellow Boots" are destined to become a true fashion phenomenon, captivating the hearts of those who love unique and daring shoes. Get ready for a new era of fashion with these breathtaking boots. The journey begins in August, and you won't want to miss out on this extraordinary trend!

  • Michele: The Supermodel Inspiring Authenticity on the Cover of Hooks International

    “FASHION” COVER EDITION - JULY ISSUE Photos: Gustavo Lima - @eugustavolimaph Make: Fabio Chiamenti - @fabiochiamenti Model: Michele - @pqmichele Hooks Team Fashion Director: Matheus Hooks - @directorhooks Marketing Director: Matheus Lopes - @mathlopes On the cover of the "FASHION" edition of July, Hooks Magazine is pleased to present Michele, a supermodel who is capturing everyone's hearts with her unique beauty and captivating personality. Michele has embarked on a surprising journey to get where she is, and her presence is a true breath of authenticity. Her career as a model began unexpectedly when she was discovered by a scout at an event. Since then, Michele has stood out for her ability to express her creativity and authenticity through clothes and poses, captivating the eyes of top designers and photographers. Although the fashion industry has its challenges, Michele has faced them with grace and resilience. She believes in the importance of promoting inclusion and diversity, rejecting unrealistic beauty standards, and embracing the uniqueness of each individual. With ambitious goals for the future, Michele plans to expand her career internationally and collaborate with brands that value diversity. Additionally, she intends to use her influence to support important social causes. Michele's journey is a source of inspiration for aspiring models and all those who wish to pursue their dreams in the fashion industry. Her message of self-acceptance, authenticity, and perseverance resonates deeply, proving that true beauty lies in being true to oneself. Get ready to fall in love with Michele career, style, and magnetic personality in this special edition of Hooks Magazine, where fashion is much more than clothes; it is a unique expression of who we are. Check out the exclusive interview below: 1. How did you start your modeling career and what motivated you to pursue this field? My modeling career began unexpectedly when I was approached by a scout at a local event. The motivation to pursue this field came from the opportunity to express my personality and creativity through clothes and poses. 2. What are the biggest challenges you have faced so far in the fashion industry, and how did you overcome them? One of the biggest challenges I faced in the fashion industry was the pressure to conform to certain aesthetic standards. I overcame this by constantly reminding myself of the importance of authenticity and the unique beauty that each person possesses. 3. How do you prepare for an important fashion show or photo shoot? Any superstitions or rituals you usually follow? Before an important fashion show or photo shoot, I like to prepare myself mentally, focusing on confidence and presence in front of the cameras. As for rituals, I usually listen to my favorite music to relax and feel confident. 4. Who are your fashion icons or references that inspire you? I have several fashion icons who inspire me, but I particularly admire Audrey Hepburn and Grace Jones for their bold attitude and unmistakable style. 5. The fashion industry often faces criticism for promoting unrealistic beauty standards. How do you deal with these pressures, and how do you believe we can promote greater diversity in the industry? I believe it is crucial to embrace diversity in the industry. Dealing with the pressures of beauty standards requires self-acceptance and self-love, and we must promote the inclusion of different body types, ethnicities, and identities to create a more positive and realistic industry. 6. What are your plans and objectives for the future of your modeling career? My plans for the future involve expanding my career internationally, collaborating with brands that value diversity, and using my platform to support important social causes. 7. To inspire others who dream of pursuing a career in fashion, what advice would you give based on your own experiences? For those who dream of a career in fashion, my advice is to never give up, stay true to themselves, and seek opportunities that allow them to express their individuality. Each experience, whether positive or challenging, brings growth and learning to build a unique journey.

  • Lancôme presents the new and even better Teint Idôle Ultra Wear foundation

    With enhanced performance and an innovative formula catering to the needs of all skin tones and types, from acne-prone to oily, sensitive, and dry. Photo disclosure LANCÔME The French luxury beauty brand Lancôme once again showcases its expertise in combining skincare with makeup in its products and introduces the new and improved Teint Idôle Ultra Wear foundation, now available in 30 shades. Powered by Advanced Airwear™ technology, the foundation boasts an even lighter texture, providing a natural matte coverage for 24 hours, containing 81% skincare serum in its composition and SPF 35. The new formula is transfer-proof and resistant to everything: humidity, oiliness, and sweat. Additionally, it is enriched with hyaluronic acid, moringa, vitamin E, and probiotics to deliver long-lasting hydration, anti-pollution effects, and skin barrier protection. Dr. Annie Black, Lancôme Global's Chief Scientist, explains that with the rise of "skinification" (skincare-oriented makeup), "we are no longer satisfied with the initial criteria that define a good makeup product. We go beyond that, trying to understand how it can also improve the appearance of the skin. It is through this approach that we can decide which active ingredient to use in our formulas." The new and even better Teint Idôle Ultra Wear foundation offers maximum skinclusivity, addressing the needs and concerns of the skin by covering imperfections, blemishes, acne marks, and redness. It is a lightweight, long-lasting foundation that allows the skin to breathe with an undetectable natural matte finish. The new formula adapts to all skin types, from acne-prone to oily, sensitive, and dry, absorbing excess oil and unclogging pores while remaining extremely lightweight and fresh. The high-tech formula also provides a wider range of shades, especially for medium and dark skin tones. Teint Idôle Ultra Wear now offers 30 foundation shades, developed with advanced pigment expertise and based on a beauty study of 3,000 women across 7 countries on 4 continents**. For darker shades, Lancôme created an ultramarine blue pigment to ensure the tone remains pure and deep, never ashy. As for olive skin tones, the brand developed a new green oxide pigment that is neither too yellow nor too orange. With Lancôme's Shade Finder tool, an advanced algorithm capable of identifying up to 22,500 different skin tones, consumers can perform an accurate analysis to find their perfect match in minutes. The tool is available at rotating stations in key Lancôme makeup stores. In a commitment to sustainability, the patented formula comes in an elegant 100% recyclable bottle with 25% post-consumer recycled glass on the inside. About Teint Idôle Ultra Wear - In 1997, Lancôme first launched Teint Idôle Ultra Wear, achieving flawless skin. Since then, it has become known for its award-winning technology and is synonymous with a 24-hour natural matte finish that provides maximum comfort, long-lasting coverage, and hydration. After 26 years of science since the first Teint Idôle, the updated Teint Idôle Ultra Wear is patented until 2033, backed by 14 tests and 11 years of development. Today, the remarkable journey continues as Lancôme pushes boundaries with the new and improved patented Teint Idôle Ultra Wear formula that defies expectations and aims to help everyone find their perfect match. In a consumer test on 215 women, 9 out of 10 women found a shade that matches their skin tone. Tested in real-life and extreme conditions, the new killer formula remained transfer-proof and oil-proof in a 7-day test, humidity-proof in a Hamman test on 30 women, and sweat-proof in a sauna test on 33 women. Tested during sports sessions on 196 women, it withstood all life's challenges to give you maximum confidence in sweat, heat, and humidity-resistant skin. As a result, 9 out of 10 women found a shade that matches their skin tone. In a quantitative test on 215 women, there was a tonal match of 98%. The new Teint Idôle Ultra Wear aims to have all shades for all women. Teint Idôle Ultra Wear by Lancôme is available in 30 colors with 3 undertone variations: warm (W - yellow), cool (C - pink), and N (neutral): 105W, 115C, 205C, 210C, 220C, 225N, 235N, 245C, 250W, 305N, 315C, 320C, 325C, 330N, 345N, 350N, 400W, 415W, 420W, 430C, 435C, 440N, 445N, 450W, 505N, 510N, 515W, 520W, 535N, and 540C.

  • Camila Ribeiro - The Brazilian Model who enchants Australia

    "AUSTRALIA" COVER EDITION - JULY ISSUE Photos: Neil Dixon - @neildixonphoto Beauty: Bruna Reis - @brunareiss Looks: @andi_bagus @sommer.swim @littlecroissantswim In this July edition, Hooks Magazine takes pride in featuring the stunning Brazilian model, Camila Ribeiro, on the cover as "Australia". At 26 years old and under the Capricorn zodiac sign, Camila has been living in Australia for 4 years and 3 months. Initially, Camila pursued an academic career in chemical engineering in Brazil, where she completed a 3-year course and interned for 2 years in process engineering. However, her journey took a new turn when she moved to Australia in 2019. Determined to learn English, she lived with an Australian family for 1 year and 3 months, becoming fluent in the language and earning various diplomas, including Cambridge and IELTS. In addition to excelling in academia, Camila discovered a newfound passion in the world of fashion. Currently, she works as a freelance model and is on the verge of taking a significant step in her career by seeking to join a renowned agency in Sydney. Her life is not solely focused on work and study, as she also embraces a healthy and fitness-oriented lifestyle with her Australian boyfriend, with whom she has been together for 3 years. She engages in daily physical activities such as going to the gym, running, practicing yoga, and pilates. An avid traveler and enthusiast of diverse cultures, Camila loves exploring beach destinations, which is one of the reasons that drew her to Sydney. The city offers the perfect balance between cosmopolitan atmosphere and stunning beaches, akin to her beloved Rio de Janeiro, despite being born in São Paulo. Her future dreams include the possibility of living in Rio again after completing her business degree in Sydney. This special edition not only showcases Camila Ribeiro's captivating beauty on our cover as "Australia" but also features an exclusive interview, where she shares her inspirations, experiences, and aspirations for the future. Read more below: 1. What was the main reason that led you to choose Australia as your destination to live and study? The main reason that made me move to Australia was the combination of being a big city with beautiful beaches. I had close friends who had lived here and spoke highly of it, so I decided to come and initially stay for 7 months to a year as a gap year. However, I ended up falling in love with the country and, since I hadn't finished my college degree in Brazil, I decided to start studying here. 2. Tell us a bit about your experience living with an Australian family for over a year to learn English. How did this experience contribute to your personal and professional development? When I came to Australia, my intention was solely to learn English and then return to Brazil to complete my college degree there. For this reason, during my first year living here, I focused on studying English full-time and was also looking for a part-time job that would immerse me in the Australian culture and English language. During this process, I found a job as a live-in Au pair. I lived with the family and worked as a nanny a few days a week. During the time I lived with them, we formed a family bond, and they greatly helped me in developing my fluency in English and adapting to the dynamics of living in a new country. 3. Besides your engineering degree, you are also completing a business degree at a higher education level. How do you see these different areas of study complementing your career? Studying at a higher education level in a second language was quite challenging at the beginning, but it has certainly opened up many opportunities for learning and professional development. Improving my communication skills and networking, for example, has connected me with people who have guided me in the modeling process and future projects in my career. 4. Congratulations on receiving the award for the highest GPA in the first term of your engineering course! How do you balance your academic schedule with daily physical activities and maintaining a healthy lifestyle? I have always enjoyed exercising, so it becomes a natural part of my routine. Usually, I go to the gym in the morning, so even on busy days, I always try to find time for a workout. 5. How was the beginning of your career as a freelance model, and what is the process to join a modeling agency in Sydney? I have always been very interested in the world of fashion and digital media. Freelance modeling works through platforms that connect models with brands. Recently, after doing some modeling work and expanding my networking and portfolio as a model/content creator here in Australia, I received recommendations and guidance from agencies regarding the application process. 6. We know that you are passionate about traveling and exploring different places. What are the top three dream travel destinations on your bucket list? Tropical countries are always at the top of my list. Currently, places like the Maldives, South Africa, and Hawaii (United States) are definitely on my dream travel destinations bucket list.

  • Graziella Gonzalez: "Celebrities' Darling," brings innovations along with the most coveted baskets

    Photos disclosure Press - Internet Brazil stopped with the enormous repercussion of the Giant Bouquet that singer Maraisa received from a secret admirer. Composed of more than 1,000 Colombian roses, 8 heart-shaped balloons, and a letter, Grazi helped Maraisa's "crush" to create this unforgettable gift that undoubtedly left a lasting impression on the singer forever! Famous for her impeccable work, Grazi is highly admired by the entire artistic community, not only for the beauty of everything she creates but also for the quality of her products and the immense dedication she puts into each basket. As a pioneer in giant bouquets in Brazil and worldwide, Graziella brings new innovations to her company every day. Today, Cestas Graziella not only specializes in personalized gift baskets but also offers a wide range of options, including giant bouquets, super-premium luxury boxes, maternity gift boxes, giant teddy bears, corporate gift boxes, invitation boxes, sports-themed gift baskets, chocolate baskets, cold cut baskets, happy hour baskets, snack and beverage baskets, Disney-themed boxes, fitness baskets, romantic surprises, and countless other options limited only by the customer's imagination. Graziella helps create those unforgettable and surprising moments for her clients! Celebrating special occasions can be challenging for the general commerce, but not for this entrepreneur who is accustomed to handling the high demand and excitement in the bustling city of São Paulo. Each passing year brings a surge in orders, and the production of themed gift baskets is in full swing. With invitations to open franchises across the country, while considering proposals, her store continues to provide uninterrupted service. The online shop operates daily, from 7 in the morning until 8 in the evening. And if you want to give a gift this upcoming Father's Day, don't hesitate to contact us as soon as possible and secure your order! Cestas Graziella brings not only new and exclusive products but also everlasting moments for those who receive them. For all tastes and on every occasion! @cestasgraziellaoficial WhatsApp: +55 11 94274-1991 Article/Press: Gio Prates @gio.prates

  • Dara - This Barbie is a Drag Queen

    "DRAG" COVER EDITION - JULY ISSUE Model: @the.only.dara Photos: @gutyerrez Videomaker: @dyegofiszter Look: @gegem.bauer Styling: @gegem.bauer @the.only.dara Hair: @vel4sques Hooks Team / Fashion Director and Designer: @directorhooks Marketing Director: @mathlopes In the thrilling "DRAG" edition of Hooks Magazine for July, we celebrate drag art and feature an exclusive interview with the phenomenal artist Dara, a Drag Queen created by Pedro Arent, who graces the cover inspired by the iconic Barbie doll. In a stunning photo shoot, Dara transports us to a world of creativity, inclusion, and empowerment. In the interview, Pedro Arent, the artist behind the Drag, takes us on a personal journey, exploring how drag art provides a unique and innovative platform to express creativity and passions, combining fashion, art, and gender expression in memorable performances. The influence of Barbie is also a prominent theme in the interview. Dara highlights how the evolution of the doll towards a more inclusive approach positively reflects on drag art and our ever-changing society. The Drag Queen firmly believes in celebrating individuality and shares how her journey as a drag artist relates to the idea that anyone can be a Barbie. Just like the doll, drag art embraces diversity and encourages people to break free from limiting expectations, conveying powerful messages of self-acceptance and empowerment. Check out the exclusive interview now: 1. How does drag art allow you to explore and express your creativity in unique and innovative ways? Dara gives me the opportunity and self-confidence to bring the references and ideas from Pedro's mind into practice. I have always been fascinated by how drag encompasses fashion, art, and gender expression, which are my passions. I always strive to innovate in my creations, breaking away from the obvious and seeking inspiration in every step of the creative process. 2. Barbie has always been an inspiring icon for children worldwide, and now we are witnessing a more inclusive approach. How do you view this evolution and how does it reflect in your drag art? The evolution of Barbie towards a more inclusive approach is a positive reflection of our ever-changing society. This change is significant both for Barbie's representation and for drag art. The inclusion in Barbie allows more children to see themselves represented and inspired, while in drag art, it fosters a more welcoming and authentic community. This evolution opens doors to discussions about equality, acceptance, and empowerment, enriching the creative expression and powerful message of the drag community. 3. How does your personal journey as a drag artist relate to the idea that anyone can be a Barbie? The idea that anyone can be a Barbie is closely related to drag art, which celebrates individuality and freedom of expression. Both Barbie and drag art emphasize diversity and encourage people to break free from limiting expectations. My journey as a drag artist reflects this idea, allowing artists to create their own unique and inspiring versions of "Barbies" and convey messages of self-acceptance and empowerment. 4. Representation of diversity in fashion is still a challenge, but we are seeing changes. How do you believe this change affects the self-esteem and perception of the LGBTQ audience? Representation of diversity in fashion has a significant impact on the self-esteem and perception of the LGBTQIA+ audience. These changes challenge harmful stereotypes and promote inclusion and respect. Seeing authentic representations in fashion allows individuals to identify and feel validated. This combats low self-esteem and fosters acceptance. Inclusion in fashion influences the overall perception of the LGBTQIA+ community, challenging prejudices and building a more inclusive society. It is crucial to maintain a critical perspective, ensuring that inclusion is genuine across all areas of the industry. This change is a positive step towards diversity in fashion. 5. Barbie has been criticized for promoting an unattainable beauty standard. How do you think this criticism can be addressed in the context of the diversity we are currently seeing? The criticism of Barbie for promoting an unattainable beauty standard is valid, but we are witnessing changes in the context of current diversity. It is essential for the diversity in Barbie's representation to go beyond the surface and promote inclusion and self-acceptance. We should value different body types, ethnicities, gender identities, and physical abilities. Moreover, it is important to convey a message of appreciating diversity and fostering healthy self-esteem, encouraging children to love themselves as they are. Change doesn't happen overnight, but we can observe that Barbie has been using its influence to redefine beauty standards and celebrate diversity in all its forms. 6. The fashion world has a history of lack of representation. How do you believe that this Hooks magazine cover, featuring you as the protagonist, can influence others to feel represented and included? It is undeniable that, despite many improvements, the fashion world still has much to deconstruct. It won't happen overnight, but slowly we are making progress and carving out our space. I understand that this cover decentralizes the stereotype of drags only standing out in nightlife and, at the same time, encourages people who would like to express themselves in this way. Our art has the power to break barriers beyond our community. What we need are more platforms like Hooks that give us a voice.

  • Versace Announces Korean K-Pop Sensation Hyunjin as Global Brand Ambassador

    The legendary Italian fashion house, Versace, has taken the fashion world by storm with the announcement of Korean K-Pop star, Hyunjin, as its newest global brand ambassador. The news was shared by none other than Donatella Versace, the creative director of the brand, who expressed her excitement in welcoming Hyunjin into the Versace family. "I am delighted Hyunjin is joining the Versace family. I am constantly inspired by new voices defining culture around the world and for me Hyunjin has great new energy and creativity. I love his confidence and freedom of expression. He is a true Versace man." — Donatella Versace. On the other hand, Hyunjin also conveyed his gratitude and excitement for becoming the global brand ambassador. He shared his enthusiasm in being a part of Versace's incredible heritage and how it's an honor to be involved in the fashion house's history. "I'm so excited to be starting my Versace journey as a global ambassador and to make beautiful moments together. I am both inspired and honoured to play a part in the House's truly amazing heritage, and that Donatella believes I have the Versace attitude! I'm filled with anticipation and can't wait to experience the artistic synergy with Donatella." — Hyunjin. This announcement further solidifies the growing influence of K-Pop and Korean culture in the global fashion industry. With Hyunjin as the brand ambassador, Versace is likely to reach a new and diverse young audience, and the collaboration promises an exciting artistic synergy between the fashion icon, Donatella Versace, and the K-Pop idol. We eagerly await the incredible collaborations and memorable moments that will be created during this Versace journey with Hyunjin as the global brand ambassador. This union promises to be an exciting celebration of fashion, music, and culture, leaving an unforgettable mark on the entertainment and fashion industry.

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