For this summer, an exclusive selection of products designed by Anthony Vaccarello will be available exclusively in stores and on YSL.COM . The 37.2 campaign was shot by photographer Purienne. This unique selection of products includes several collaborations with SAINT LAURENT RIVE DROITE and brands : Lexon speakers, Lomography cameras, New Era caps, UWL surfboards, Beau Lake paddleboards and Baccarat glasses. Saint Laurent lifestyle products such as beach towels, totebags, games, sunglasses, swimwear, padlocks, floaties and t-shirts will also be available for sale. As well as the new Calypso bag with the Cassandre, featuring a leather and chain crossbody strap that can be worn doubled for shoulder carry. Available in vintage white and black. All available in SAINT LAURENT RIVE DROITE stores and on YSL.COM . SAINT LAURENT RIVE DROITE is a creative and cultural destination curated by Anthony Vaccarello, located at 213, rue Saint-Honoré 75001 Paris, and extended at 469 Rodeo Drive, Los Angeles. Named ‘RIVE DROITE’ as a nod to SAINT LAURENT rive gauche line, that helped to democratize fashion and luxury in the sixties. SAINT LAURENT RIVE DROITE introduces a brand new retail destination for expression, exchange, and lifestyle, showcasing a wide range of products including exclusive pieces, limited editions, library, vintage, music, photography combined with art, performances, exhibitions, events, and cultural exchanges. Conceptualized by Creative Director Anthony Vaccarello, the extensive and diversified offer from different creative and design fields, are imagined and embraced in new ways to enlarge the universe and the DNA of Saint Laurent. SAINT LAURENT RIVE DROITE represents an amusing and chic version of today’s Saint Laurent universe. saintlaurentrivedroite.com @ysl #saintlaurentrivedroite @anthonyvaccarello

Considered one of the most influential women of our time, the model joins the brand's team of ambassadors to empower and celebrate all women, reinforcing the signature "because you're worth it." Photos promotion L'Oréal Paris In one of the biggest beauty announcements, L'Oréal Paris, the world's number one beauty brand, is thrilled to welcome its new global ambassador: Kendall Jenner. Talented, recognized in the fashion industry, an entrepreneur, and a media icon with a legion of fans worldwide, Kendall Jenner has become an exemplar of a successful young woman for her generation. She will be the face of the brand's makeup campaigns starting from September 2023. "L'Oréal Paris is honored to announce our partnership with one of the most powerful women in the world. It takes our mission to empower all women, everywhere, to a new level. At any other time, Kendall Jenner could have been as successful as she is now, but her worth, her choices, and her image could have been defined or even controlled by others. However, nobody defines Kendall Jenner except Kendall Jenner herself. She embodies everything that Generation Z represents, owning her image, growing in self-confidence with pride, and inspiring others to do the same," says Delphine Viguier-Hovasse, Global President of L'Oréal Paris. What does it mean to be part of a brand like L'Oréal Paris? "It's an honor to be part of a brand that brings together a team of strong and powerful women and to have the pleasure of reinforcing the iconic phrase 'Because I'm worth it'," said Kendall Jenner. Do you see it as an achievement in your career? "Being part of the L'Oréal Paris family and having the opportunity to embody everything the brand represents feels like an unparalleled achievement," adds the model. Since 2007, alongside her sisters, Kendall has grown up with the world as her audience. Starting her modeling career at the age of 13, she has achieved a wide range of accomplishments by the age of 27, walking for the biggest fashion icons and collaborating with some of the most powerful brands in the world. As part of a family led by a strong woman who paved a new path and redefined success for the modern world, Kendall Jenner is an example of solidarity and sisterhood. Beyond the cameras, each family member has carved their own path while supporting each other on their individual journeys. They have taken ownership of their own personalities and futures, shaping their unique stories and demonstrating how women can grow together and support one another. With 300 million followers on social media, Kendall Jenner has her own global media platform. With complete control over what she shares with the world, she inspires women to be themselves and share their lives on their own terms. Breathing life into what, for many, is beyond their wildest dreams, Kendall Jenner has become an icon and a true global success story. Over the years, the model has used her position and prominent platform to openly discuss her struggles with mental health and anxiety. Her honesty has sparked conversations among millions of young women and girls who admire her, as knowing that Kendall Jenner also faces insecurities allows girls to open up about their own issues and create support networks along their paths to self-confidence.

German publication highlights the scientist. Photo promotion press The German pharmaceutical company Bayer, one of the largest pharmaceutical laboratories in the world, has named Brazilian scientist Jackeline Alecrim as one of the thirty female scientists to be featured in a book honoring the achievements of women in science. Recently published, the book titled "Science with a Woman's Face" showcases female scientists in alphabetical order, presenting their biographies and life stories. Jackeline, originally from a small town in the interior of Minas Gerais, Brazil, was the first person in her family across generations to pursue higher education. Graduating in Pharmacy in 2010, she worked as a university professor for nine years, during which she decided to pursue her research using her own resources and the support of the educational institution she was working for. Her innovative approach gained her recognition in the field of scientific entrepreneurship both nationally and internationally. The scientist is a pioneer in developing a study that resulted in a biotechnology utilizing phytoactives from a biotechnological coffee extract, clinically proven to be effective against alopecia and hair loss. In 2017, the formula developed by the scientist was approved by the Brazilian National Health Surveillance Agency (ANVISA), allowing her to begin commercializing the product derived from the patented biotechnology. The study spanned four years and involved significant challenges, including the demanding routine of balancing work and the laboratory, often spending more than 18 hours at the research bench, all while navigating the responsibilities of motherhood. The scientist reveals that these challenges served as additional motivation to see her project through to completion: "Seven hours before giving birth, I was in the laboratory, and 14 days after delivery, I started juggling between research and breastfeeding in the university corridors. I always like to share this part of the story because it symbolizes the additional challenges that women face in pursuing their work, in any field, including science. Despite the many difficulties, motherhood provided me with extra fuel to never give up," she says. Jackeline also emphasizes the importance of initiatives like Bayer's: "The initiative by Bayer to highlight the journeys of women in science contributes to demystifying our role as researchers and serves as encouragement and inspiration. Women have tremendous sensitivity and great powers of perception, along with being naturally creative and persistent. They have made significant scientific achievements throughout history. The book portrays the contributions of women in science, and it is an immeasurable honor to be among the 30 honored scientists of today in this work." The formulation developed by Jackeline Alecrim, named DR JACK - Caffeines Therapy, began with a modest production of eight customized bottles after the completion of the research. It has since reached the milestone of over 200,000 products sold, with distributors in more than 21 countries.

"TRIPS" COVER EDITION - JULY ISSUE Photos: JoyChemonte - @ joychemontephoto Fashion Director Hooks: Matheus Hooks - @directorhooks Marketing Director and Designer: Matheus Lopes - @mathlopes In this special edition of Hooks Magazine, we delve into the life of travel influencer Ana Andrade, who has enchanted her followers with her adventures around the world. With a burning passion for exploring different cultures and sharing her experiences on social media, Ana has become an inspirational figure in the realm of tourism. Invited to grace our cover with the theme "TRIPS," Ana Andrade presents us with an exclusive interview where she reveals the secrets of her travels and takes us on a journey to the most exotic destinations she has ever visited. Among the many stops on her traveler's itinerary, one country stands out as the most exotic destination Ana has had the pleasure of experiencing: Sri Lanka. She tells us about her immersion in the local culture, exploring Buddhist temples, bathing elephants, and visiting plantations where the world's finest teas are exported. With a breathtaking view of the sunrise from great heights, Ana embarked on a nocturnal hike to Adam's Peak, resulting in an unforgettable memory. Throughout the interview, Ana shares her perspective on the importance of diving into the cultural aspects of the countries she visits. Museums and historical centers are mandatory stops on her journey, allowing her to perceive the connections between different nations and be captivated by the wealth of stories and curiosities that each place has to offer. Ana believes that every trip brings about personal transformation, an opportunity for growth and expanding horizons. Check out the exclusive interview now: 1. What is the most exotic travel destination you have ever visited and why? Sri Lanka It was a country that I was able to fully explore in one month. An admirable culture and an affordable place to travel. I did the night hike to Adam's Peak to witness the most beautiful sunrise above the clouds from a high point. At the peak of the mountain, there was a temple. I visited Buddhist temples, bathed elephants, and explored plantations where the world's finest teas, imported globally, are grown. The luxurious hotels were reasonably priced. Overall, it was the best experience. It's definitely worth traveling for hours to visit this country. 2. What cultural aspects of a country do you find most interesting to explore during your travels? I enjoy visiting museums and historical centers. It shows me that the world is interconnected. From the 52 countries I've visited, I notice some similarities, and I am fascinated by the countless stories and curiosities each country has to offer. "There is no journey that doesn't change you in some way!" 3. What are your top three favorite countries and why? - England - London I lived there for a few years and improved my language skills while living there. I have fond memories of this country, despite the not-so-great weather. - Mexico It has a culture very similar to ours. It boasts paradisiacal places, and the people are incredibly kind. - France - Bordeaux It's my favorite place to enjoy wines and eat foie gras. There are several castles to visit, and the food is exceptional. 4. What are your tips for making the most of a trip and immersing oneself in the local culture? My first tip is to plan your trip considering the weather. It's crucial so that you can enjoy it without carrying an umbrella...hahaha. Second tip: download travel apps as there are several that offer the best prices. Third tip: organize in advance the places you want to visit. After the pandemic, some places have visitor limitations and restrictions. 5. Is there a place that you dream of visiting but haven't had the chance yet? If so, where is it and what attracts you to that destination? The Northern Lights. We are like hunters of the Aurora because it all depends on the weather conditions. I tried to see them in Iceland in 2019 but was unsuccessful. In 2023, I went to Norway and Sweden, but still didn't see them. Each time, I went in January. This year, I want to try a different month. I am currently planning whether to go to Canada or Finland to expand my collection of countries. 6. What are your most memorable memories from a place you recently visited? I was on a spiritual retreat in the Sacred Valley in Peru, and it was the best experience of my life. I have a strong affinity for praying, and the archangel I feel most connected to is Archangel Michael, who is associated with the blue flame. Many of my photos showed symbols in the color blue. I feel like God's favorite daughter. I have experienced many miracles in my life, and today I am grateful for all of them! 7. How do you think that traveling and exploring different places can enrich our understanding of the world and different cultures? It depends on how each person views life and interprets the signs. For me, traveling has opened my mind to connect more with God/the universe. There is a world out there to be explored, and it belongs to all of us. There are places that even mankind cannot explain how they were created, and it is these mystical places that captivate my attention. "Living is amazing."

Photo Axelle/Bauer-Griffin The world of fashion is known for its constant changes and twists, and one of the latest trends taking over the streets is the resurgence of street style. Oversized clothing, chunky sneakers, and padded garments are making a comeback, bringing with them an urban, comfortable, and highly personalized aesthetic. In this fashion feature, we will explore how these trends are resurfacing and how fashion enthusiasts are incorporating them into their personal style. I. The Revival of Oversized Clothing: PHOTO: @THESTYLESTALKER - disclosure Pinterest Oversized clothing, a trademark of 90s street style, is making a strong comeback. From oversized pants to loose-fitting shirts and wide-cut jackets, the trend of oversized garments offers a bold alternative to the tight and fitted cuts that have dominated fashion in recent years. We will discuss how these oversized pieces bring comfort and a touch of nonchalance to the contemporary wardrobe. II. The Allure of skater Sneakers: Dior Spring 2023 - collection by @mrkimjones - guest designed by ERL____________ Skater sneakers, also known as dad sneakers, have become a sensation among fashionistas. With their thick soles and voluminous silhouettes, these shoes are winning over both men and women. We will explore the popularity of chunky sneakers, their various design variations, and how they have become a key element in creating stylish and laid-back looks. III. The Coziness of Padded Garments: Disclosure Pinterest In the winter months, padded garments have stood out as a warm and stylish option. Padded jackets, vests, and even pants have found their place in street style, offering a perfect blend of fashion and functionality. We will examine how padded clothing is being reinvented with sophisticated fabrics and modern details, and how they have become a popular choice for facing chilly days with great style. Opinion Matheus Hooks (Fashion Director): As street style resurges as a prominent influence in current fashion, oversized clothing, chunky sneakers, and padded garments take center stage in the trends. These style choices bring a sense of authenticity, comfort, and individuality to those who embrace them. Whether for a casual look or to make a bold fashion statement, street style offers versatile and contemporary options. So, don't be afraid to embrace these trends and show the world your unique style on the streets. Be yourself, be unique!

"BUSINESS" COVER EDITION- JULY ISSUE Photos: Naiany Marinho - @naiany_marinho Makeup: Nicole Eberharte - @nicoleeberharte Brand: @desapegolegal Welcome to the "Business" edition of Hooks Magazine! This month, we bring you an inspiring story of entrepreneurship in the fashion industry. With great enthusiasm, we introduce you to Francine Prado, a visionary woman who has turned her passion for fashion into a successful business. As the owner of the renowned thrift store "Desapego Legal," Francine has made a name for herself in the Brazilian fashion scene. Francine Prado is a determined and creative businesswoman who has found a unique approach to the thrift store market. Her love for fashion and desire to provide a differentiated experience to her customers led her to establish "Desapego Legal," a space where people of all ages and styles can find exclusive and high-quality pieces at affordable prices. "Desapego Legal" is not just another thrift store. With an innovative approach and empathetic customer service, Francine has gained the trust of renowned clients and celebrities who have found a place to shop with ease and style at her store. Raffa Ucman, Preta Gil, GKay, Mama Castilho, and Flavia Pavanelli are just a few of the personalities who have been enchanted by "Desapego Legal." Throughout our exclusive interview with Francine, we discovered how she overcame initial challenges and carved out her space in the thrift store market. Her commitment to providing personalized customer service and her relentless pursuit of exclusive and high-quality pieces are just some of the factors that have contributed to the success of "Desapego Legal." Additionally, her well-planned marketing strategies and customer loyalty initiatives have driven the steady growth of the business. In the full article, you will learn more about Francine Prado's entrepreneurial journey and discover the future plans of "Desapego Legal" to expand its reach and offer even more opportunities to its customers. Get ready to be inspired by a success story that proves dreams can become a reality through entrepreneurship in the fashion industry. Check out the exclusive interview now: 1. How did the idea of creating "Desapego Legal" come about and what sets it apart from other thrift stores? It all started in a casual way when I had the intention of selling my child's clothes. I had brought many clothes from a trip, but they became too small before he even had a chance to wear them. That's when I got excited and started selling my own items. Thus, in an unpretentious manner, "Desapego Legal" was born. I strive to treat each sale as if I were fulfilling the dream of every customer. 2. What were the biggest challenges you faced when starting your business and how did you overcome them? The biggest challenge was establishing credibility to sell online and finding my space in the second-hand market. Over time, with a lot of hard work and effort, I built a solid business, gaining the loyalty of each customer and supplier. 3. "Desapego Legal" has become a tremendous success. Could you share some of the key factors that have contributed to the growth of your thrift store? Certainly, in the past two years, we have experienced significant expansion. We have collaborated with suppliers who understand our concept and have become business partners, enabling a wider variety of products in our showroom. Additionally, renowned clients such as Raffa Ucman, Preta Gil, GKay, Mama Castilho, Flavia Pavanelli, and famous singers have played a role in our business growth. We also have a dedicated team that understands our vision and actively contributes to our expansion. Our focus has been on fostering customer loyalty, where our clients become not only customers but also friends. 4. What do you believe sets your thrift store apart from the competition? As mentioned before, we strive to provide a personalized and humanized customer experience, ensuring that our clients feel secure and comfortable to make repeat purchases. Another distinctive feature is our daily live shops, which foster greater interaction with the audience and instill confidence during the purchasing process. 5. How do you find unique and high-quality pieces to offer your customers? When we bring our suppliers on board as business partners, it opens up a range of channels for obtaining exclusive products. We also provide our suppliers with the best quotes for their items, valuing their products. This allows us to attract many famous partners, such as GKay, Juju Salimeni, Gabriela Versiani, several football players' wives, Petala Barreiros, Bruna Manzon, Flavia Pavanelli, and others. 6. What marketing strategies do you employ to attract new customers and retain existing ones? One strategy we use is to position the "Desapego Legal" brand correctly, so that people not only feel satisfied with their purchases but also feel confident recommending the company to others. 7. What are your future plans to expand the reach of "Desapego Legal" and provide more opportunities to your customers? We have plans to further enhance our successful live sessions. Additionally, we have already begun extending our brand into various niches. We created @desapegolegalkids for children's clothing, @desapegolegalsneakers for sneakers, and @desapegolegalpop for popular handbags. 8. What advice would you give to others who wish to start their own business, especially in the thrift store industry? Get to know the brands well and stay updated on fashion trends. Dedicate yourself to each customer individually, taking care of them as if they were unique, from the selection of items to the delivery. Remember that the products you sell are a realization of someone's dream.

Photo Promotion FARFETCH - (NYSE: FTCH) FARFETCH Limited (NYSE: FTCH), the leading global platform for the luxury industry, has released the 2023 edition of its Conscious Luxury Trend Report. The third annual report examines how consumers are engaging in more responsible shopping practices and unveils significant opportunities and innovations in the luxury industry's sustainability landscape. The report highlights key players, emerging innovations, and data-driven insights that contribute to positive changes and advancements in the fashion sector, while also shedding light on beauty customer preferences and considerations. Therefore, the document serves as a valuable resource among the various tools and support that FARFETCH provides to its partners to assist them on their sustainability journey.   The main conclusions of the Conscious Luxury Trend Report 2023 include: Global demand for Conscious products continued to increase, offering brands lucrative opportunities in high-potential and high-growth regions. A 10% higher conversion rate for Conscious products on the FARFETCH marketplace compared to non-Conscious products. In 2022, 27% of FARFETCH customers purchased at least one Conscious product, a significant increase from 16% in 2021. Conscious sales grew 16 percentage points faster than overall sales on the marketplace. The United States leads in terms of the number of Conscious products sold and second-hand product sales. Kuwait and China have the highest combined proportion of Conscious sales, accounting for 17% of GMV. The United Arab Emirates had the highest growth in used product sales, with a 246% annual increase in GMV. Consumers are proactively seeking out Conscious products, and there is significant alignment between beauty and fashion customers in their pursuit of Conscious attributes. A +78% annual increase in search terms related to the Conscious category. 'Linen,' 'Vegan,' and 'Organic' were the top Conscious-related search terms for fashion on the marketplace in 2022. Similarly, for beauty products, the top Conscious search terms in 2022 were 'Vegan,' 'Clean,' and 'Organic.' Pre-owned products are attracting and retaining high-value consumers. Authenticity is the primary concern for consumers when purchasing a pre-owned item. 34% of respondents reported buying a used or vintage item in 2022, a significant increase from 20% in 2021. Private Clients accounted for 53% of the GMV mix for pre-owned in 2022, up from 31% in 2021. The average selling price (ASP) of used items purchased by Private Clients in 2022 was $4,626 (+41% year-on-year). This ASP is nearly double the category average. 78% of customers consider certified authenticity "extremely important" or "very important" when buying used products. Circular initiatives that extend the lifespan of fashion items continue to grow in popularity, with nearly half of FARFETCH customers participating in reselling in 2022. These initiatives have also demonstrated their value as effective acquisition tools. 46% of FARFETCH customers sold a fashion item in 2022, compared to 22% who started selling in 2021. The percentage of FARFETCH customers who donated a used fashion item increased from 20% in 2021 to 39% in 2022. The number of FARFETCH customers who repaired a fashion item increased from 13% in 2021 to 34% in 2022. The emergence of innovative technologies and solutions offers brands diverse opportunities to address sustainability challenges. FARFETCH market data highlights the effectiveness of Virtual Try-On (VTO) technology in improving customer satisfaction and reducing returns. It reveals a 13% reduction in footwear return rates and a 14% reduction in handbag returns when customers use VTO compared to when VTO is not used.

"MODEL" COVER EDITION - JULY ISSUE Photo/Make/Production: @pupindeleu Look: @cortinovec Hooks Team/ Fashion Director: Matheus Hooks/ Marketing Director: Matheus Lopes Hooks Magazine is pleased to present Evelyn Caetano, a talented photographic model and lifestyle influencer, as the star of the July "Model" edition cover. With her magnetic presence and unique style, Evelyn captures the essence of the fashion and lifestyle world in her inspiring photos. Evelyn defines the concept of lifestyle as a constant pursuit of authenticity, balance, and personal expression. Her career as a photographic model is a reflection of this, as she is challenged to embody different lifestyles in each shoot, adapting to the requirements and guidelines of each concept. Behind Evelyn's stunning appearance lies a careful dedication to her lifestyle. She values the importance of a balanced diet, physical exercise, and taking care of her skin, hair, and overall well-being. This holistic approach contributes to her confidence, energy, and ability to express herself through photographs. On the cover of Hooks Magazine, Evelyn conveys a variety of essential elements to represent the lifestyle she promotes. Authenticity, emotion, inspiration, style, and aesthetics blend together in a stunning portrait that captivates readers and invites them to explore a world of possibilities. Check out the exclusive interview now: 1. How do you define the concept of lifestyle and how does it relate to your career as a photographic model? As a model, I am constantly challenged to represent and embody different lifestyles, depending on the concept or campaign. I need to adapt to the requirements and guidelines of each photo shoot. I take great care of my lifestyle to maintain my appearance and health. This involves having a balanced diet, engaging in physical exercise, taking care of my skin, hair, and overall well-being. This contributes to my confidence, energy, and ability to express myself through photographs. 2. What are the key elements you seek to convey through your photos to represent the lifestyle you promote? I strive to convey a variety of elements to represent the lifestyle I am promoting: authenticity, emotion, inspiration, style, and aesthetics. During the shoots, I work together with photographers, stylists, and production teams to ensure that the photos are aligned with what we are promoting. 3. What are the main differences between posing for a lifestyle photo shoot and posing for a traditional fashion photo shoot? In a traditional fashion photo shoot, the main objective is to showcase the clothing and accessories in focus, without necessarily conveying a specific story or context. On the other hand, lifestyle photo shoots may involve capturing photographs in natural settings, interior spaces, cities, or any environment that reflects the promoted lifestyle. 4. How do you prepare to incorporate different lifestyles into your photos? Do you conduct research or seek inspiration from any specific sources? I always strive for authenticity to showcase my essence and personality to the fullest. For lifestyle shoots, I prefer more natural-looking photos, while for professional portfolios, I shape my performance according to the concept of the shoot. 5. What are the biggest challenges you face when portraying a specific lifestyle in a photo shoot? And how do you overcome them? Exotic styles can initially cause fear, so I make sure to rest my mind before professionally photographing a different performance. I visualize and seek innovation in poses. In the end, fear becomes a wonderful dopamine-filled sensation of accomplishment. 6. How does the lifestyle you promote as a photographic model influence your personal choices outside of work? As a model, I need to preserve my appearance as much as possible. I don't make radical haircuts or change my eyebrows according to the current "fashion." The fashion industry is highly volatile, so maintaining a neutral appearance is essential. I end up giving up on several things I like in order to maintain neutrality. 7. What advice would you give to aspiring models who want to stand out in the field of lifestyle photography? Be confident, authentic, and stay informed about the trends. Learn to work as a team and have courage.

The brand showcases the perfect union between artistic perceptions and the expressive lightness of the French seaside summer. Photos: Josefina Bietti Styling: Renata Correia Promotion Animale / Press Index With a special focus on femininity and its forms, Animale has brought together the freedom of artistic expression with the beauty of the French Riviera to breathe life into its Summer 24 collection with elegance and freshness. Guided by the lightness, multiplicity, and sensations of the art world, the collection presents pieces full of personality with fluid silhouettes, sequins, and tailoring. In addition to noble fabrics such as silk and leather, which are introduced in a proposal to be worn even in the summer. The collection translates a special perspective on femininity and its forms, bringing it into the lifestyle of the Animale woman, who is always immersed in a cosmopolitan context. The prints represent the convergence between a passion for visual arts and the sophistication that the seaside resort provides. The color palette is also marked by the lightness of summer, reminiscent of the moment when the sun touches the sea, and is highlighted by shades of yellow, blue, and green. Drawing inspiration from multiple art forms such as painting, photography, ceramics, illustration, and collage, the brand invited artists Alexandre Furcolin, Duda Moraes, Eduardo Sancinetti, Fernanda Pompermayer, Marcelo Macedo, and Nathalie Edenburg to collaborate and have their art transformed into prints for the collection. To illustrate the campaign, the brand embarked on a journey with a heavyweight team to the paradisiacal Cote D'Azur. Under the lens of photographer Josefina Bietti and with styling by Renata Correia, international supermodels Chantal Monaghan, Madison Headrick, and Sanna Backstorm embody the most anticipated collection of the year. The collection is now available in Animale stores and on their website.

"BRAZIL" COVER EDITION - JULY ISSUE Photos: Levítico Cruz - @oficiallevicruz Make: Carol - @bycarolfranca Videomaker : Thaynan Rangel - @thaynanrangel_ Production of the look. : Diogo Venâncio - @eldiogro Hooks Team / Fashion Director: Matheus Hooks - @directorhooks Marketing Director: Matheus Lopes - @mathlopes Melissa Moura is a true inspiration for those who aspire to achieve success in different areas. Recognized as a model and successful investor, she is an example of versatility and determination. In this special edition of Hooks Magazine, we are delighted to present her as the face of our cover, featuring an exclusive interview. With a background in business administration, Melissa recognized the importance of diversifying her interests and expanding her horizons. In addition to her mastery of the fashion world, she also stands out as a skilled investor, venturing into stocks, real estate funds, and cryptocurrencies. Her strategic approach and knowledge of the financial market have placed her in a prominent position in this industry. Currently residing in Paris, Melissa shares with us, in the interview, her inspirations behind the fashion creation of the cover, discusses diversity, and delivers an important message about sustainability in the fashion world. Check out the exclusive interview below: 1. You wore a look entirely made through denim upcycling on the cover of Hooks Magazine. How do you perceive sustainable fashion and its role in building a more conscious future? I believe that fashion plays a role of representativeness in people's lives. When you wear something, you express what is inside you—your personality, your style, your preferences, your creativity, and, consequently, your way of thinking. In my opinion, upcycling fashion encompasses various themes. We are talking about awareness, representativeness, and inclusion. Speaking of awareness, we should know that, according to a study by the United Nations Environment Programme (UNEP), the textile industry's production is responsible for 2% to 8% of global carbon dioxide emissions. Moreover, the dyeing phase is one of the major causes of water pollution. When we talk about denim fabric and its production phases, we are talking about a significant level of pollution. I believe that this alone is a good reason to start considering applying a new concept to materials and fabrics that would otherwise be discarded. Regarding representativeness and inclusion, it is about including people from all social classes in fashion. We can find various used pieces through donations or in thrift store finds, giving these pieces a new chance. We can customize them or cut and remake a piece from scratch, as was the case with the cover look. Together with the authenticity of the stylist Diogo Venâncio, who was responsible for creating the look and who already incorporates streetwear, quiet luxury, and upcycling in his work, we thought about how to take jeans from charity thrift stores and create a complete look, from pants and top to customized shoes. It combines awareness with the All Jeans trend. 2. How did upcycling become an important part of your style and creations? Do you use it in your daily life? I have always enjoyed experimenting with styles and looks during my adolescence, which I believe is the phase where we test new styles and create our personalities. Dressing up was a way to express something that was hidden within me. I have fond memories of roaming all over São Paulo during my 15 and 16 years, searching thrift stores and customizing looks to attend parties and cultural events of that time. I wanted to be part of the fashion world, to have exclusive and unique pieces that would showcase my personality. That was my way of putting together looks. At that time, I didn't really think about sustainability; it was more of a financial matter (haha). However, it allowed me to create new concepts with pieces that others no longer valued. It fostered my creativity and made me realize the importance of giving new chances to those neglected garments. 3. How does fashion affect your professional and personal life, and is it a focus for you as an entrepreneur? Fashion makes me be and feel. Through it, I can express myself and feel free to create. In my personal life, it reveals a part of what is intrinsically kept within me. And in my professional life, it shows me the possibilities to create different contexts and themes, to play with styles, and to address important issues that are expressed through garment construction. My focus is to show that fashion can reach various groups. The important thing is to be authentic and carry meanings of belonging and representation. 4. The new Barbie movie has brought to light the importance of diversity and representation in fashion. How do you believe this approach impacts the industry and influences aesthetic standards? The conscious All Jeans theme, along with a provocative cover inspired by the Barbie movie, makes us reflect on diversity, not only in clothing but also in bodies and individuals. For a long time, fashion was seen only for the elite class and for thin, white, standardized bodies. Today, we are bringing in colors, ethnicities, genders, and styles, demonstrating that diversity exists and should be respected and fostered with a sense of belonging, especially within the fashion industry. 5. What are the main changes you have noticed in the fashion industry regarding the acceptance and celebration of body and style diversity? There has been a need to increase awareness of diversities, as what was imposed upon us did not truly represent the majority. This creates an opportunity for new brands to emerge and for major brands to adapt to what becomes a trend in its own right. Fashion is revolutionary and slowly but surely, it is transforming, and we are gaining visibility in spaces that were previously unseen. An example of this, which sparked various comments, was the appointment of Pharrell as the creative director of Louis Vuitton. Being a renowned brand, there were many criticisms of his appointment due to his lack of formal training in the field. However, he responded simply and sincerely: "I make things for humans." During his first fashion show in Paris under his creative direction, Pharrell showed us that fashion is about representing people, about the feeling of being and being part of something. Fashion is a movement, and its lovers are artists. With each achievement, we must celebrate because gradually we are occupying spaces and showing our existence and style. 6. What message do you have for aspiring designers and fashion enthusiasts who want to get involved in sustainable fashion and promote diversity in their creations? The message I have for fashion enthusiasts is to be authentic and revolutionary. What will make you distinctive and unique is your authenticity and passion for what you are creating. In a conversation with Diogo, the creator of the look, he told me something that made me reflect deeply on what fashion truly is: "Every well-constructed piece has the passion and drive of its creators. All these emotions result in the magnitude of expressing what is inside and bringing a new perspective to fashion. It is not limited to straight cuts and perfect seams. It is about making things happen with what you have at hand because a simple hand needle, thread, and scissors can transform something ordinary into an incredible, unprecedented piece that nobody could have imagined. It is about being unique and trusting your heart." For those who want to get involved in sustainable fashion, it is simple and even enjoyable to explore thrift stores in your city. Seek style references, make use of fabrics from past collections, and recreate new garments and cuts. Let yourself be guided by creativity. In doing so, you will transform the ordinary into the extraordinary.

“MADRID” COVER EDITION - JULY ISSUE Photos: @top_piobellas Look: @exxex_x @xxvalentinaa1 Make: @carlosollivveira In the world of fashion, few personalities can capture the imagination and inspire like Pietra Radi. With her authentic style and keen eye for trends, she has garnered a legion of passionate followers. Pietra not only shares her love for fashion but also her passion for travel, exploring different cultures and bringing those influences into her personal style. Pietra Radi has the gift of turning any outfit into a true work of art, combining clothing pieces in innovative ways and adding a unique personal touch. Her keen eye for fashion and talent for creating versatile and elegant looks have made her a prominent fashion influencer. We interviewed Pietra to learn more about her journey in fashion and her invaluable tips for creating stunning looks while traveling. Check out the full interview below: 1. What was the most inspiring trip you recently took, and how did it influence your style? Visiting Mexico definitely brought me several new perspectives on fashion and how I dress. Although it wasn't the most recent trip, it's the one that marked me the most because it was my first international travel. The contact with the culture as a whole, the gastronomic experiences, the environments, the language, and especially the colors, patterns, and different types of fabric made me look at loose and patterned clothing with different eyes! 2. How do you balance comfort and style when choosing looks for long trips? I don't believe in the concept of comfort automatically associated with loose clothes, hoodies, etc. In fact, my motto is: I need to feel comfortable to feel confident and stylish. And that comfort can come in the form of pieces with chains, embellishments, or even with exposed skin, for example! But I balance it by choosing versatile pieces. It may seem cliché, but planning in advance with pieces that can be mixed and matched for multiple looks works wonders! Additionally, of course, I have my favorites that reflect my personal style. 3. What are your tips for creating versatile looks that can be easily adapted during a trip? First of all, know yourself! When traveling, we can't take everything we want, so I always think about pieces that I know make me feel good and won't just take up space in my suitcase! Second, familiarize yourself with the destination to some extent. Of course, spontaneous plans always come up, but having some knowledge about the schedule and available sightseeing options reduces the chances of making fashion mistakes. Lastly, I would say that a good pair of sneakers and a third piece can transform any outfit. For example, you can take a glamorous and sensual dress and give it an urban twist with a jacket and chunky sneakers! 4. What are your favorite clothing brands for putting together an elegant and functional travel wardrobe? I don't hide the fact that I come from humble origins, but I believe that some people are born with certain things already in them. Looking back, I realize that I always had a certain sense of taste and fashion, within my means! And I have a strong opinion on this: someone who knows how to dress can walk out of a thrift store looking like they're in a fashion editorial! Now, with these international trips, I've had more exposure to other brands, and if I could pick a top 3, in addition to Zara, which I already knew and serves me well, I would include Yves Saint Laurent and Fashion Nova... 5. What are your must-have clothing items for a perfect beach look? The obvious answer would be some amazing bikinis, right? But I never go without long skirts and dresses, and especially wide-leg pants. I think they give a totally different image than the usual beachwear because of the flowy fabrics that create beautiful movements in the beach breeze! 6. How do you make the most of your fashion purchases during trips, ensuring they can be worn again for different occasions? I ask myself, "Where else could I wear this piece?" To be honest, my wardrobe isn't filled with clothes. I like to make intentional purchases! But I won't deny that every now and then, I buy pieces for specific occasions—who hasn't done that, right? My iconic fringe pants are an example. What I do afterward is evaluate if the piece aligns with my personality for other occasions and how much use I can get out of it.

Virginie Viard Plays with Contrasts and Balance in a Dazzling Show by the Seine River Photo Chanel Haute Couture - Disclosure Chanel Paris, the city of fashion and enchantment, set the perfect stage for Chanel's haute couture Autumn-Winter 2023/24 fashion show. In a tribute to Parisian elegance and timeless classics, creative director Virginie Viard surprised with a collection that played with contrasts and balance, capturing the strength and delicacy that defines the brand. Photo Chanel Haute Couture - Disclosure Chanel  Taking place at the charming Port de la Conférence, by the banks of the majestic River Seine, the runway transformed into an extension of the colorful cobblestones that adorn the city. As an ode to their muse of the season, actress Vanessa Paradis, and Parisian Caroline de Maigret, the show commenced with a stunning black tweed coat, an iconic symbol of French elegance. Photo Chanel Haute Couture - Disclosure Chanel  The collection celebrated Chanel's rich heritage by boldly and elegantly combining contrasting elements. Virginie Viard played with fabrics such as tweed and chiffon, lace and organza, as well as floral and graphic motifs. In each look, opposites merged, creating a unique harmony that personified the sensibility and audacity of the Parisian woman. "The art of playing with opposites and contrasts, of transitioning between strength and delicacy, is what we call fascination at Chanel," explained Virginie Viard about the inspiration behind the collection. Photo Chanel Haute Couture - Disclosure Chanel  The ensembles reflected this enchanting duality, with delicate tops paired with tweed trousers, fully embroidered dresses under diaphanous veils, and cracked lace balloon skirts worn with tank tops. Each piece told a story, revealing the Parisian soul through Chanel's unique style. In addition to influences from the past, 17th-century French still life also played a significant role in the collection. From the invitations to the installation of a typical period bookstall, floral and fruit embroideries transported the spectators to a romantic and charming world. The iconic boater hats and black-and-gold Mary Jane shoes added a final touch of Parisian charm to the looks, completing the ensemble with elegance. Photo Chanel Haute Couture - Disclosure Chanel  The Chanel Haute Couture show in Paris was a tribute to timeless classics and Parisian elegance. Virginie Viard once again showcased her ability to transcend boundaries, creating a collection that delighted the eyes and captured the essence of fashion in its purest form. Chanel continues to be a beacon of sophistication and innovation, staying true to the legacy left by Gabrielle Chanel and captivating the fashion world with its elegant and authentic vision. With its celebration of classics and unique interpretation of Parisian fashion, Chanel reaffirms its prominent position in the realm of haute couture. Photo Chanel Haute Couture - Disclosure Chanel  Through the spectacular runway show and careful attention to detail, the fashion house Chanel once again demonstrated why it is considered one of the most influential and respected in the world. The meticulousness in fabric selection, impeccable silhouettes, and intricate embroideries showcased the mastery of the artisans who bring each piece to life. The atmosphere of the show echoed the elegance and charm characteristic of Paris. The subtle soundtrack accompanied the models as they confidently and gracefully walked the runway. The guests, including fashion personalities, celebrities, and haute couture enthusiasts, were enveloped in an atmosphere of beauty and sophistication. The Chanel Haute Couture collection was a perfect fusion of tradition and innovation. The brand's timeless classics were stunningly reinterpreted with modern and daring touches. The richness of textures, colors, and patterns revealed Chanel's ability to reinvent itself while maintaining its unmistakable identity. At the end of the show, Virginie Viard, the creative mind behind the collection, received a standing ovation. Her vision and talent highlighted the importance of preserving Chanel's heritage while boldly embracing the future with innovation. The Chanel Haute Couture show in Paris was much more than a fashion show. It was a moment of celebration, inspiration, and admiration for the mastery of the fashion house and the legacy left by Gabrielle Chanel. Through the unique combination of classics and contemporary elements, Chanel continues to influence and set the standards for the global fashion industry.