Considered one of the most influential women of our time, the model joins the brand's team of ambassadors to empower and celebrate all women, reinforcing the signature "because you're worth it."
Photos promotion L'Oréal Paris
In one of the biggest beauty announcements, L'Oréal Paris, the world's number one beauty brand, is thrilled to welcome its new global ambassador: Kendall Jenner. Talented, recognized in the fashion industry, an entrepreneur, and a media icon with a legion of fans worldwide, Kendall Jenner has become an exemplar of a successful young woman for her generation. She will be the face of the brand's makeup campaigns starting from September 2023.
"L'Oréal Paris is honored to announce our partnership with one of the most powerful women in the world. It takes our mission to empower all women, everywhere, to a new level. At any other time, Kendall Jenner could have been as successful as she is now, but her worth, her choices, and her image could have been defined or even controlled by others. However, nobody defines Kendall Jenner except Kendall Jenner herself. She embodies everything that Generation Z represents, owning her image, growing in self-confidence with pride, and inspiring others to do the same," says Delphine Viguier-Hovasse, Global President of L'Oréal Paris.
What does it mean to be part of a brand like L'Oréal Paris?
"It's an honor to be part of a brand that brings together a team of strong and powerful women and to have the pleasure of reinforcing the iconic phrase 'Because I'm worth it'," said Kendall Jenner.
Do you see it as an achievement in your career?
"Being part of the L'Oréal Paris family and having the opportunity to embody everything the brand represents feels like an unparalleled achievement," adds the model.
Since 2007, alongside her sisters, Kendall has grown up with the world as her audience. Starting her modeling career at the age of 13, she has achieved a wide range of accomplishments by the age of 27, walking for the biggest fashion icons and collaborating with some of the most powerful brands in the world.
As part of a family led by a strong woman who paved a new path and redefined success for the modern world, Kendall Jenner is an example of solidarity and sisterhood. Beyond the cameras, each family member has carved their own path while supporting each other on their individual journeys. They have taken ownership of their own personalities and futures, shaping their unique stories and demonstrating how women can grow together and support one another.
With 300 million followers on social media, Kendall Jenner has her own global media platform. With complete control over what she shares with the world, she inspires women to be themselves and share their lives on their own terms.
Breathing life into what, for many, is beyond their wildest dreams, Kendall Jenner has become an icon and a true global success story. Over the years, the model has used her position and prominent platform to openly discuss her struggles with mental health and anxiety. Her honesty has sparked conversations among millions of young women and girls who admire her, as knowing that Kendall Jenner also faces insecurities allows girls to open up about their own issues and create support networks along their paths to self-confidence.
