Pinterest promotional photos Stay up to date with trends and learn how to stylishly and versatilely combine your boots. With the arrival of winter, boots take on a prominent role in the fashion world. In addition to protecting your feet from the cold and providing comfort, these footwear options become true key pieces for creating elegant and stylish looks. In this article, we will present valuable tips on which boots to choose and how to combine them to rock the season. 1. Popular boot styles: a) Ankle boots: Versatile and timeless, ankle boots are perfect for various occasions. They can be worn with dresses, skirts, jeans, or even shorts, adding a touch of casual or sophisticated style, depending on the combination. b) Over-the-knee boots: Over-the-knee boots have been trending for several seasons and continue to be a popular choice for winter. They are ideal for creating powerful and sensual looks. Pair them with skirts, short dresses, or skinny jeans for a stunning visual impact. c) Combat boots: With a more urban and edgy vibe, combat boots are perfect for casual and personality-filled looks. Pair them with jeans, leggings, or even loose dresses to add an interesting contrast to your outfit. 2. Style combinations: a) Casual chic: For a casual yet elegant look, pair your boots with skinny jeans, a silk blouse, and a structured blazer. Add accessories like a printed scarf or a hat for an extra touch of style. b) Boho style: Try combining your ankle boots with a flowing long skirt, a crochet blouse, and a fringed vest. This look is perfect for festivals or for a relaxed weekend outing. c) Classic elegance: For a sophisticated look, opt for high-heel boots paired with a straight-cut dress and a structured wool coat. Add tights and elegant accessories to complete the look. 3. Colors and materials: a) Versatile neutrals: Boots in neutral tones such as black, brown, and gray are safe and easy-to-match choices. They adapt to different styles and can be worn on various occasions. b) Vibrant tones: If you're looking for a bold touch, try boots in vibrant tones like red, green, or blue. These colors can add personality and make a statement in your winter look. c) Unique materials: Explore boots made of materials such as suede, textured leather, or patent leather to add texture and interest to your look. Take advantage of the above tips to choose the perfect boots and create amazing outfits this winter. Remember, fashion is a form of self-expression.

“STARS” EDITION COVER - JUNE ISSUE Photos: Sol Riveros - @ xue_photos Make up: Diego - @ makeupbydiego Hair: Blas - @ beautybyblas PR: Alberto Gomez - @ mediaconceptspr Hooks Team Fashion Director: Matheus Hooks - @ directorhooks Marketing Director: Matheus Lopes - @ mathlopes In an exclusive conversation with Mexican star Ninel Conde, we delve into her artistic career and discover her future projects. The actress and singer, renowned for her iconic role in the novela "Rebelde," shared her memories of the early years, from beauty pageants to portraying Alma Rey. Ninel revealed that she carefully selects her projects, seeking captivating stories that can deliver something special to her audience. Her musical versatility shines through as she explores different genres and stays updated with current trends. When asked about her favorite songs, Ninel expressed that each holds a special place in her heart, as they reflect a part of her essence. She is gearing up to release new music and promises musical surprises for this summer. Furthermore, Ninel shared her future plans, including participation in a reality show and her own television program a reality series about her life. She is also excited about the "Rebelde" group reunion tour, which has become a worldwide phenomenon. Discussing the evolution of the music and television industry in Mexico, Ninel emphasized the importance of adapting and delivering the best of her art. She stays abreast of trends, from music sounds to costumes. Lastly, Ninel expressed her love and gratitude for her fans, who have supported her throughout the years. She receives numerous messages and considers the connection with fans a divine gift and her ultimate motivation. Full interview now available, check it out below: 1. How did your artistic career begin and what were your first works? Started with a beauty contest, but actually, when I was a child, I always envisioned myself as a big star in acting and music. In my dreams, I always wished to do what I do now. I am truly grateful for every job and opportunity. They have all left me wonderful memories, but if I had to mention one, it would be Alma Rey. 2. How was your experience participating in beauty pageants and how did it influence your career? It was beautiful. I did it at a time when it was a significant movement. Families would pause to watch the pageants. It gave me a lot of confidence, trust, experience, and above all, stage presence. 3. Can you share some memories from your early years as an actress, singer, and dancer? They were special because my mom was very close to me. She was the brain behind my career, and thanks to her guidance and the love she put into everything, she steered me towards success and instilled discipline in me. That's why I am the artist I am today. 4. How do you choose your acting and music projects, and what do you look for in a role or song? I am very careful with the projects I choose. I read the scripts, the story, and if it captivates me, I move forward. Thank God, I am always offered projects, but it is essential to me what I deliver to my audience. So, I tend to be very demanding with the projects I dedicate myself to, whether in acting or music. 5. What is your musical creation process, and how do you choose the style and tone of your songs? Music is universal, and that's why it constantly transforms. I like to be avant-garde and versatile. Whether it's singing cumbia, regional Mexican, pop, or even urban rhythms that are currently in vogue. I am preparing many musical surprises for this summer. 6. What are some of your favorite songs that you have recorded and why? They are all very special to me. Each album and each song has a little bit of Ninel Conde. 7. How do you manage to balance your acting and music career, and how does this influence your schedule? In a completely busy schedule, thank God we have a lot of work. It's not just music; it's acting, my OnlyFans page, my marketing products, and also dedicating time to the gym and new projects. 8. What are some of your future plans in music and acting? In acting, you will see me soon in a reality show, but I will also be filming my own show, a reality about my life called "Ninel Conde Uncovered," which I hope you'll like. We are also about to release new music, and in July, I am going to Brazil for a sold-out show, and we just added one more date. I feel very happy and grateful to my fans. 9. How do you see the evolution of the music and television industry in Mexico, and how does this influence your career? It influences us to evolve, like everything and everyone else. The industry transforms, and we as artists have the obligation to give the best of our art. I like to stay updated on what's trending, from music sounds to costumes. 10. How are fans reacting to the return of the "REBELDE" group for a reunion tour? I think it has been a worldwide phenomenon, and I am happy about it. It was not only a wonderful era that set a precedent in music, but I also had the fortune to be part of it. The tour will be a great success! 11. Do you receive many fan messages, considering that your character Alma Rey was one of the most prominent in the novela? I receive a lot of messages. One of the things I love the most is that connection I have with my fans, with that family that has followed me for years and always supports me in my projects. It's a divine gift, and I genuinely appreciate it. They are my motivation and the reason for my existence.

She is one of the biggest fans of the Chanel brand. Photos Camilla Sella Pamela Alves is a Brazilian model who is making a name for herself in the international fashion scene. Currently living in New York, she has been working with major brands and participating in top industry events. She shared that one of her biggest aspirations is to work with a particular brand. "I am a huge fan of Chanel. I see it as a life goal to collaborate with them. I have already done an editorial for Bazaar featuring looks from the French fashion house, and I have worn their brand for significant moments. However, I confess that I still have the desire to star in a campaign or other direct work with the brand," she said. Pamela, who attended the last edition of the Cannes Film Festival, also revealed that she is studying and plans to invest in an acting career. "I am studying acting with Coach Nina Murano in New York. I intend to pursue an acting career and I am dedicating myself a lot. During the Cannes Film Festival, I had some meetings and received some audition invitations, but I am still considering everything," she disclosed.

“INFLUENCER” EDITION COVER - JUNE ISSUE Photos: Carlos Moura - @ carlosmoura Look: @ fashionnova @ prettylittlething Team Hooks Fashion Director: Matheus Hooks - @directorhooks Marketing director: Matheus Lopes - @mathlopes Discover the Authentic Style, Overcome Challenges, and Future Plans of the Brazilian Influencer in an Exclusive Interview. Eduarda Cury, a Brazilian influencer and YouTuber, has been winning over followers with her authentic style and inspiring messages. In an exclusive interview with Hooks Magazine, Eduarda shares her journey as an influencer, her transition to YouTube, and how she has made her mark on social media. Her authenticity is her strong point, standing out among other influencers. Eduarda does not follow standards, dressing according to her own will and feeling comfortable in her own skin. She balances her inner light with her shadow, showcasing multifaceted confidence in her content. On YouTube, Eduarda found a new audience and interaction, valuing the support of women and addressing feminine subjects. She shares the challenges of building her personal brand, overcoming rejections from brands due to her transgender identity and adult content. However, Eduarda sees these difficulties as opportunities for growth. As a brand ambassador, Eduarda seeks synchronicity and freedom to personalize her content. On her channel, she addresses conscious topics, life experiences, and lighthearted moments. Her goal is to convey knowledge and a new perspective on the transgender experience. Eduarda celebrates her international recognition as the cover of Hooks Magazine and reveals that she is working on exciting projects, keeping them secret to surprise her followers. Check out the interview: 1. How would you describe your personal style, and how does it influence your content on social media? "My style is very authentic, and I believe it's my strong point on social media. I don't follow any standards. I can wear a short skirt in the afternoon and a long dress in the evening, and still feel like myself. I always talk about balancing my inner light with my shadow, and that's my superpower! I don't limit myself to any standards! I am a chameleon." 2. With the transition to YouTube, what are the main differences you have noticed in terms of your audience and interaction with followers? "There's a lot of interaction with the female audience, and I'm loving it. Before, I produced content mainly for a male audience, which I still enjoy... but I'm loving connecting with girls, discussing feminine subjects, and my audience has been growing more and more. I receive a very warm embrace from them, both from trans women and cisgender women, because I'm a woman who only competes with herself." 3. Tell us about your journey as an influencer. What were the main challenges you faced in building your personal brand? "Many brands/companies didn't want to associate their name with mine because I'm transgender or because I work with adult content... but I believe that's been changing, and I'm happy about it. I feel doors opening and I'm grateful even for the ones that closed. It wasn't meant to be. I believe the universe has something better for me, and I radiate positive energy. In this new phase, I give thanks for everything and always see difficulties as lessons!" 4. You are an ambassador for several brands. How do you select the brands and products you collaborate with? "I'm quite selective about that because not all brands that send me proposals fit my style. And I believe it wouldn't be right to work on something that's not true to me... so I seek to maintain synchronicity with the brands and pieces I use, so that it truly represents me and my audience can feel that. What are the most important criteria for you when establishing partnerships? I like it when the brand allows me the freedom to add my personal touch to the content, making it more original and personalized. If they try to be too controlling, I rarely agree. I prefer to have discussions beforehand and align everything, so that it becomes an enjoyable collaboration for both the client and myself." 5. What is the main theme and focus of the videos you are creating for your YouTube channel? Could you share a bit about the types of content your followers can expect to find there? "On my channel, I delve into a more conscious side. However, I also want to talk about various things, life experiences, spirituality, and bring some light-hearted femininity as well. With a relatively new channel, I always seek to ask my followers what they want to see, and the responses are diverse... but my main goal is to share knowledge through my life experiences with people in general. I want to provide a new perspective on what it means to be transgender and to help new values find expression through me!" 6. Being featured on the cover of Hooks Magazine is an incredible achievement. How do you feel about being internationally recognized as a fashion influencer? "I'm super happy! It's a dream come true." 7. What are your future plans as an influencer and YouTuber? Is there any special project you're working on that you can share with us? "I would love to share, but being the true Scorpio that I am... I prefer to reveal the finished cake! But yes, I have new projects in the works, and they are definitely going to be a success. Stay tuned. Gratitude."

"ACTRESS" EDITION COVER - JUNE ISSUE PHOTOS: João Cassio - @ joaocassioph Model: Bianca Alves - @eubiancaalvess Team Hooks Fashion Director: Matheus Hooks - @ directorhooks Marketing and design Director: Matheus Lopes - @ mathlopes Hooks Magazine is pleased to present an exclusive interview with the talented Bianca Alves, a rising star in the world of acting and presenting. Since a young age, Bianca's natural charisma and affinity for the camera have set her on a path towards a vibrant career in the entertainment industry. In our candid conversation with Bianca, we delve into her journey, discovering what sparked her interest and led her to pursue the fields of acting and presenting. She shares, "Since I was a child, I have always been very communicative and had a knack for cameras. I would spend the whole day watching talk shows and soap operas with my mother, and gradually, I fell in love with it. Over time, I started doing theater and realized that this was my true calling." Reflecting on her journey thus far, Bianca describes her experiences as an actress and presenter, expressing gratitude for the opportunities she has encountered. Upon moving from Brasília to São Paulo in search of new opportunities, she states, "I can't complain, even though it's a very challenging industry to break into. I have done work that fills me with pride, but there is still much to be accomplished. With patience and competence, I know that great opportunities will come, and I am preparing for them." During the interview, we also discussed the challenges and rewards of working in the fields of acting and presenting. Bianca highlights the perseverance required to stay in the field and the satisfaction of seeing her work completed and delivered to the audience after a process that involves everything from script conception to video post-production. She shares her dedication to evoking emotions in people through her art, study, and preparation, which provides her with ongoing motivation. Furthermore, we explored how Bianca utilizes the internet and social media to promote her work as an actress and presenter. She emphasizes that the internet is the biggest showcase for an actor, and her social media platforms are essential tools for self-promotion, updating her work, and showcasing her skills. Thanks to these platforms, Bianca has attracted the attention of major brands she never imagined collaborating with. Check out the exclusive interview now: 1. What sparked your interest and led you to choose a career as an actress and presenter? Since I was little, I have always been very communicative and had a knack for cameras. I would spend the whole day watching talk shows and soap operas with my mother. I gradually fell in love with it, and over time, I started doing theater and realized that I was born for this. 2. How would you describe your journey as an actress and presenter so far? I can't complain. Despite it being a very difficult industry to break into, I have done work that makes me very proud. Ever since I decided to move from Brasília to São Paulo in search of new opportunities, many good things have come my way. But there is still much to be achieved. With patience and competence, I know that great opportunities will come. I am preparing for them. 3. What are the main challenges and rewards of working in the fields of acting and presenting? The main challenge is to stay in the industry. Sometimes, due to a lack of opportunities and financial stability, we may consider giving up quickly. However, the reward is seeing a finished work being delivered to the audience after going through various stages, from the birth of a script to video post-production. It's wonderful to evoke sensations in people through your art, study, and preparation. It fuels me even more. 4. How do you use the internet and social media to promote your work as an actress and presenter? The internet is the biggest showcase an actor can have. I have always used social media to promote myself, update my work, and showcase some of my skills. Thanks to these platforms, I have been noticed by major brands I never thought of collaborating with. 5. Who are your main inspirations and references in the world of acting? In acting, I really admire Maria Bopp. She fully commits to every role, without any vanity. I discovered her through a character on Instagram who makes various social critiques with a touch of humor. I think she is one of the greatest we have. As a presenter, I have always loved Sabrina Sato. She has been in the media for many years and still maintains the same essence. Her style is unique and captivates the audience. I adore that! 6. Do you believe that online presence and the use of social media are essential for the success of an actor and presenter today? Why? I don't believe that being active on social media is essential to be a successful actor, but I do think it is the easiest and most accessible way to get noticed and showcase your skills. For me, Instagram stories and feed are my resume. 7. Leave a message that you think is important for Hooks readers. It can be an inspirational phrase or even an encouraging thought. Don't give up on the person you want to become. There is a world of possibilities waiting for you when you decide to take risks and fight for yourself and your dreams.

After finding that over half of hairdressers in Brazil express concern about their mental health, L'Oréal Professionnel launches an initiative with training and awareness on the subject. Photo courtesy of L'Oréal Professionnel - FSB Disclosure Since 1909, L'Oréal Professionnel, a brand of high-performance products and services that combines technological innovation with the expertise of the best beauty professionals, has been a partner and strong ally of professionals, elevating, enhancing, and supporting the professional beauty industry. Today, the brand goes further by launching the global campaign "Head Up," which aims to bring more visibility to mental health, especially for beauty professionals such as hairdressers. The initiative includes training through a series of videos divided into four modules, focusing on raising awareness about the subject. The "Head Up" campaign, with content co-created with hairdressers from around the world, focusing on mental health, was globally developed by the brand in partnership with the National Alliance on Mental Illness (NAMI), following studies conducted by the brand that revealed mental health as the 13th challenge for salon professionals. In Brazil, according to a study conducted by L'Oréal Professionnel with 257 respondents, the data is even more concerning, as mental health is the second biggest concern for 59% of the respondents. Being a hairdresser also means being a listener. On average, professionals spend 2,000 hours¹ per year listening to their clients and providing a service that goes beyond just hair. In fact, these professionals offer social and emotional support, with 75% of clients considering a visit to the hairdresser as a form of self-care. These listening professionals also need to be heard. "We know that mental health has been a significant issue for everyone during the pandemic, but when we look at the beauty market and all the challenges that were experienced, it is clear that those who worked in it needed to reinvent themselves and develop great resilience. We have always been partners in all aspects, from professional training to supporting the business, and today we want to continue taking care of the business, and more than ever, after everything, we have a 360-degree perspective on those who touch and care for our consumers on a daily basis. We need to look at and take care of those who care," says Mariana Salgado, Director of L'Oréal Professionnel in Brazil. With the aim of raising awareness about mental health, the content has been made available on the brand's YouTube channel and on Access, L'Oréal Professional Products' educational platform. The content is divided into four certified modules, each eight minutes long, presented by Hayley Jepson, co-developer of Head Up, and Daniel Mason Jones, educator at L'Oréal Professionnel and co-developer of Head Up, covering the following topics: Introduction (Head Up Keys Résumé), Mental Health Matters, ME: Self-Care, and YOU: Setting Boundaries. In addition to online content, each country will have a local NGO as a partner for organizing meetings and creating a specific agenda for each country. In Brazil, the responsible NGO will be Movimento Saber Lidar, which aims to promote the mental health of professionals who directly interact with the public. "In recent years, the recognition of the importance of mental health has grown rapidly. Therefore, collaborating with L'Oréal Professionnel for the mental health of hair professionals was essential. I am proud to co-develop this free training program," comments Katrina Gay, Mental Health Specialist from the National Alliance on Mental Illness (NAMI), co-developer of Head Up.

"BEAUTY" EDITION COVER - JUNE ISSUE Photos: Bernardo Coelho - @eubernadocoelho Team Hooks Fashion Director: Matheus Hooks - @directorhooks Marketing and Design Director: Matheus Lopes - @mathlopes Tati Cordeiro, a true pioneer in the world of hair, is responsible for an innovative technique of Invisible Mega Hair that is revolutionizing the market. Her salon, considered one of the best in Brazil, has three strategically located units in Moema, Santana, and Alphaville. At Tati Cordeiro Studios, clients enjoy fast and personalized service, thanks to the highly skilled team and well-defined processes. With a registered trademark, Tati Cordeiro Studios are a reference in the industry, with approximately 150 employees and over 800 graduates from their Mega Hair course, offered both in-person and online. The Invisible Mega Hair, a technique developed exclusively by Tati Cordeiro, has gained popularity among celebrities, with an impressive list of renowned personalities, presenters, and influencers. Deolane Bezerra, Jojo Todynho, Ruivinha de Marte, Natália Beauty, Alexandra Gurgel, Bia Miranda, Nicole Bahls, Ivy Moraes, and Aline Mineiro are just some of the personalities who trust Tati Cordeiro's revolutionary technique. The unique feature of Invisible Mega Hair lies in its ability to provide a natural and discreet look without compromising the health of the hair. Unlike other hair extension techniques, this approach does not cause damage, pain, or traction to the hair. Additionally, maintenance does not require adding more hair, preserving the original length and quantity. The results are so impressive that even dermatologists approve of the technique. In an exclusive interview, Tati Cordeiro shares her journey and reveals the secrets behind the success of Invisible Mega Hair. She explains how the idea originated from her own experience as a mega hair user and how she recognized the needs of people around her. Her motivation to establish the Tati Cordeiro group was to offer a discreet, comfortable, and healthy hair solution, providing confidence and satisfaction to her clients. Furthermore, Tati highlights the unique features that make her method stand out and explains how she ensures the quality of products and services offered throughout Brazil. 1- How did the idea of creating the "Invisible Mega Hair" hair extension method come about, and what was your motivation for founding the Tati Cordeiro group? The idea of creating the Invisible Mega Hair method stemmed from my own experience as a mega hair user and my observation of the needs of those around me. I noticed a desire for longer and voluminous hair without it being obvious or detrimental to the health of natural hair. My motivation for founding the Tati Cordeiro group came from the desire to offer a discreet, natural, comfortable, and healthy solution for hair. I wanted my clients to feel confident and satisfied with their new look, without anyone noticing that they were wearing hair extensions. Founding the Tati Cordeiro group was a way for me to share my knowledge and experience with other professionals in the industry. I wanted to provide an opportunity for more professionals to learn this technique and offer the Invisible Mega Hair with all its unique qualities and exclusivity. My goal is to promote excellence in the application of the method and in customer service, with the purpose of boosting the self-esteem of my clients and making them feel even more beautiful in their daily lives. 2. What are the main characteristics that differentiate your hair extension method from others in the market? What makes the Invisible Mega Hair so special are its unique characteristics! One of the most incredible things about this technique is its discretion: the result is so natural that it's practically impossible to notice that you're wearing a hair extension. Moreover, comfort and convenience are essential: you can enjoy your new look without any discomfort. But above all, I prioritize the health of natural hair! The careful and strategic application of adhesives does not harm hair growth or structure. I also offer a wide variety of colors and textures of hair, always of Brazilian, human, and natural origin. With the assistance of our stylists, clients can choose the option that best harmonizes with their natural hair, achieving a perfect and personalized result. What truly sets Invisible Mega Hair apart is the combination of technique, dedication of the team trained and supervised by me, and the discreet and natural result that brings a smile to the face of each client. We are here to take care of your appearance and ensure that you feel wonderful at every step of the process. We are excited to transform and elevate your confidence and self-esteem! 3. How do you ensure the quality of the Mega Hair sent throughout Brazil? What are the precautions and processes involved in this process? Ensuring the quality of my technique is paramount to me! I carefully select the hair and materials of the highest quality. My team follows rigorous manufacturing processes, and we conduct meticulous tests with utmost attention. Additionally, we provide excellent customer service, understanding all the needs and expectations of the client even before the hair customization process. When the process is completed, we make sure that the client approves and loves the hair as much as we do. We are fully committed to delivering the best and highest quality at all times. 4. What are the benefits of "Invisible Mega Hair" compared to other hair extension techniques? The benefits of Invisible Mega Hair compared to other hair extension techniques are numerous. As mentioned before, the discretion and natural appearance are incomparable. You can enjoy longer and voluminous hair without anyone noticing that you're wearing an extension. Additionally, comfort and hair health are prioritized, ensuring that you can embrace your new look without compromising the integrity of your natural hair. Invisible Mega Hair also offers durability and a wide variety of choices in terms of colors and textures of natural hair. I am very proud to offer this revolutionary technique because I believe it can transform lives and stories, providing confidence and satisfaction to each client who uses the method. I see and experience this every day. 5. How do you deal with the challenges and demands of serving clients throughout Brazil? What strategies are adopted to ensure excellent customer service and satisfaction? First and foremost, we have a trained team committed to providing personalized service. Our professionals are ready to address the specific needs of each client, offering guidance, answering questions, and providing expert support. We are always available to help. Furthermore, we closely monitor every step of the shipping process to ensure that clients receive their orders within the established timeframe. We value feedback from our clients and are open to suggestions, constructive criticism, and comments to constantly improve our products and services. We believe that this ongoing interaction allows us to better meet the needs and expectations of our clients. In summary, we adopt strategies such as personalized service, prompt delivery, transparency, and valuing customer feedback to ensure excellent service and satisfaction throughout Brazil. We are committed to providing quality products and dedicated support so that every client feels valued and has an exceptional experience with us. 6. In addition to hair extensions, what other services or products does the Tati Cordeiro group offer to its clients? In addition to hair extensions, we also offer a wide range of services and products to meet the beauty and care needs of our clients. We have specialized hair treatments such as reconstruction, hydration, and nourishment to keep the hair healthy and looking stunning. We also provide services such as makeup, highlights, hairstyling, and everything you can imagine in a beauty salon. After all, we are a comprehensive beauty salon specialized in hair extensions. We aim to provide a complete beauty care experience, from hair to overall appearance, so that our clients can feel confident and radiant. 7. What are the future plans for Tati Cordeiro Group? Are there any new innovations or expansions planned? The future plans for Tati Cordeiro Group are exciting! We are constantly seeking innovations and improvements for the Invisible Mega Hair method. We aim to remain leaders in the market, providing the best in hair extensions. Additionally, we plan to expand our presence by opening new locations to reach an even larger audience. We are committed to offering the latest trends and exclusive techniques in the hair industry. Our mission is to boost people's self-esteem and help them feel confident and beautiful. I am extremely excited about the future and everything that lies ahead.

Raissa Santana, Cris Porto e Stéphane Rolland (Ph @crisvidalph / @maycondehan) The arrival of the brand in France was celebrated with a special launch cocktail for guests, including important figures from the fashion, art, and French culture scene. The event took place in the luxurious gardens of the legendary Ritz Hotel on Place Vendôme. Internationally acclaimed actress Maria Fernanda Cândido graced the occasion, reciting Clarice Lispector in French, alongside the presence of model Raissa Santana and one of France's most promising fashion designers, Stéphane Rolland, who crafted the Haute couture dress worn by Cris Porto during the celebration. Maria Fernanda Candido (Ph @crisvidalph / @maycondehan) Cris Porto is a Brazilian high-end jewelry brand established in 1985, following a boutique format. It specializes in crafting exclusive jewelry with unique, handmade designs. Emphasizing the use of Brazilian gemstones, Cris Porto values the rich and colorful soil of the country in its creations. After years of hard work and dedication, the designer achieves a significant milestone by having her true masterpieces available for sale in the hotel's boutique. Cris Porto is the only Brazilian jewelry brand showcased in one of the most coveted display windows in the world, captivating the attention of the most ardent jewelry enthusiasts. This international exposure showcases the richness of Brazilian jewelry with its distinctive and authentic designs.

Images by @pdrpinho - Disclosure Carolina Herrera Carolina Herrera, renowned for her iconic fashion empire based in New York, made history with a remarkable showcase of her highly anticipated Resort 2024 collection in the vibrant city of Rio de Janeiro. Stepping outside the familiar confines of the Big Apple, Herrera mesmerized fashion enthusiasts and industry insiders alike with a night to remember. Model (photo: Ze Takahashi) Set against the picturesque backdrop of Santa Teresa, the neighborhood that exudes charm and authenticity, the runway came alive at the stunning Vila Santa Teresa hotel. Leading models Carol Trentini and Isabeli Fontana brought to life the creative vision of Wes Gordon, who masterfully curated a collection that stayed true to Carolina Herrera's timeless signature style. Fringes, polka dots, and A-line silhouettes took center stage, elegantly showcased in a classic black and white palette. Images by @pdrpinho - Disclosure Carolina Herrera Despite a brief delay caused by an unexpected rain shower, the show continued as planned, captivating the audience from start to finish. The models gracefully glided down the slightly damp, rose-colored runway, walking barefoot and holding their shoes with a touch of daring elegance. It was a precautionary measure that showcased their resilience and added an authentic twist to the evening's affair. Among the attendees, a star-studded crowd adorned the front rows, elevating the atmosphere to new heights. The presence of esteemed figures such as Marina Ruy Barbosa, Sasha Meneghel, Taís Araújo, Giovanna Ewbank, Fernanda Paes Leme, and Grazi Massafera added an extra touch of glamour and excitement to the already electrifying event. Carolina Herrera's debut in Rio de Janeiro was not just a geographical expansion; it symbolized the brand's global influence and standing as a fashion powerhouse. The remarkable fusion of Rio's infectious energy and Herrera's timeless elegance created an unforgettable experience for all fortunate enough to witness it. With this historic show, Carolina Herrera left an indelible mark on the heart of Rio, enchanting everyone with her unique vision of fashion and style. Images by @pdrpinho - Disclosure Carolina Herrera

"BUSINESS" EDITION COVER - JUNE ISSUE Photos: @maurojorgefotografia Hair: @juliannebuenobeautyhair Featured Guest: @lylibrook @bravabrook Design and Marketing: Matheus Lopes Lyli Brook is a determined and authentic entrepreneur. Through her personal experience with hair loss, she sought solutions for the challenges she was facing and successfully provided a solution for many people who suffer from this problem. The Brava Brook line has already become a success in hair treatment and continues to gain popularity among the demanding audience seeking effective results. The vitamins deliver satisfactory results to those who use the products. The line features an Italian formula and is already appreciated by many people in various countries. She has always been aware that achieving her dreams and goals requires great determination, and she spared no effort in persistence and dedication to make Brava Brook a reference in hair care. It is no secret that both men and women currently struggle with hair problems, and the causes are diverse. Stress and poor nutrition can trigger unpleasant effects on the scalp. Having beautiful and healthy hair is much more than just appearance. Hair often becomes part of a person's identity, especially for women. Hair loss issues can significantly impact a person's self-esteem. Thus, there is a clear connection between healthy hair and self-esteem. For the first time on HOOKS, she shares a little bit of her story. Join us! 01 - Lyli, to get to know you better, could you reveal to us the three words that best describe you? "The three words that best define me are: persistence, courage, and dedication." 02 - You are the founder of one of the most innovative brands of health and beauty products, Brava Brook. This hair care line has an Italian formula and is already sold in various countries, right? Tell us more about how the interest in developing hair products came about. "I founded Brava Brook with the main objective of helping men and women regain their self-esteem. Having hair problems can be distressing. I experienced the pain of intense hair loss due to stress. In other words, I went through that phase and managed to extract positive outcomes from it, even though it wasn't pleasant for my self-esteem. The formula was developed by an Italian pharmacist in Italy, and today the vitamin is consumed by people from various countries in Europe, Latin America, and the United Arab Emirates. Soon, it will be available worldwide!" 03 - How did your journey to become such a disciplined and admired entrepreneur begin? "It started when the existing products on the market didn't meet my needs. Fragrance, texture, results, among other characteristics, didn't satisfy me. I always dreamed of having my own hair care line because I love taking care of my hair. I confess that I'm a very demanding woman, and I used that demand for my hair care line. I'm very proud of it! Two years ago, I founded Brava Brook. The first product in the line was Brava Hair, a hair vitamin. Today, I feel very fulfilled because people can consume a hair vitamin and use innovative products that truly provide excellent results!" 04 - Lyli, you are a very determined woman in what you set out to do. What motivates you to fight for your goals? "My biggest motivation is knowing that I bring change to people's lives. With my formula, I restore self-confidence, self-esteem, and awaken self-care. Providing the feeling of well-being, in other words, making people feel good and happy, is truly gratifying and enjoyable for me! And I'll share one more of my accomplished goals: after many research and tests, we will have another wonderful new product, specifically for the body. You'll love it!" 05 - Through your Instagram, it's evident that you take great pride in your appearance. Could you share some self-care practices that you engage in? "I prioritize my health a lot. I have a very healthy diet because I'm lactose intolerant. I have always been selective about the foods I consume. I work out three times a week. Lymphatic massages are very important to me, and I have them twice a week to reduce fluid retention. Today, I no longer struggle with that issue, thanks to a combination of herbal tea intake and massages. A very enjoyable self-care moment for me is my skincare day. And, of course, I can't forget about the essential hair care routine." 06 - In your journey, have there been any moments when you thought about giving up? "Yes, in the beginning, everything was very new to me, and there was a lot of bureaucracy involved. It took about a year to find the exact balance needed to create the perfect formula. But I always remembered the main reasons why I had to keep going: to help people who have or will have various hair problems similar to mine. I experienced a severe hair loss, and as I mentioned before, the existing vitamins on the market didn't work for me. I needed something specific that could solve my problem quickly! My main objective is to help people restore their self-confidence, regain the joy of taking care of themselves, and love themselves again! I want the world to know about my products and have this self-care experience. My aim is to positively impact many people with self-care and encourage them to invest more in themselves." 07 - Who is the target audience for Brava Brook? What can customers expect when using Brava Brook products? "Brava Brook is for individuals over 18 years old. It is suitable for both women and men; it's not exclusive to any gender. Customers can expect results, and I guarantee they will see them if they use the products as recommended. Within the first month, the initial results are already visible. Just one capsule a day can lead to reduced hair loss, accelerated hair growth, stronger hair and nails, among other benefits. Because that's exactly what we look for when we need to solve a problem or alleviate discomfort—everyone seeks results. I recommend a minimum treatment period of three months, as the body needs time to showcase nourished, visibly shiny, and healthy hair." 08 - Last but not least, if you could display a message on a billboard, what would it say? "Invest in yourself! People need to realize that to help others, we must be well ourselves, as only then can we truly assist others. Therefore, the best investment we can make is in ourselves."

Photo credits: Liniker Jeans are a classic piece in any fashionista's closet and the most basic models are reinvented every season. If the idea is to bet on a more modern and cool approach, just invest in a cooler blouse and accessories that give the desired touch. With styling tricks, it is possible to upgrade jeans. Influencer and mentor Gaby Lucianno, who is an avowed denim fan, listed some tips to rock. Check it out! I love jeans, be them of all styles, I've used jeans with elastane a lot more and today I'm adhering to something more stripped and loose", explained the influencer. CUSTOMIZE THE JEANS AND RENEW THE LOOK How about giving your jeans a new look? This proposal is not even a styling trick, since the transformation can be permanent and there is no turning back, but who doesn't enjoy recycling a basic piece and giving it an innovative look with a fresh-from-the-store look? The tip is to customize. Sew embroidery on the base of the piece (you can buy ready-made fabrics and embroidery) or make slits in the leg of the pants to create a destroyed pattern. JEANS AND CROPPED FOR THE HOTTEST DAYS Jeans are all about the hottest days. The fabric does not heat up much and is synonymous with practicality. For days with higher temperatures, wearing pantaloons or straight-cut jeans with a cropped top is the perfect choice to stay warm. To give it a more sophisticated look, a good tip is to choose a piece with satin fabric, which is on the rise in fashion, and complete the look with a coat made of light, transparent fabric, which will not compromise the freshness of the outfit. The accessories also help to give a special touch: whether it's the bijoux, the choice of sunglasses, the shoes or the bag, just use your creativity to give the look a valuable upgrade. STYLISH BLOUSES AND ACCESSORIES Choosing a fashion accessory that goes beyond the basics helps to completely transform your jeans. In street wear in Paris, handbags with feather material, a trend that has been appearing more frequently, gained prominence. The blouse can also make all the difference and make the look amazing (we've already given some inspirations here). Whether with straight, flared or pantacourt pants, the strongest bets of the moment, the look will be super glam.

With the presence of hosts Sabrina Sato and João Vicente, as well as the couple Ícaro Silva and Izrra, the brand celebrates the launch of LIBRE Le Parfum and the limited edition Valentine's Rouge Pur Couture The Slim lipstick. YSL disclosure photos On the evening of the 30th, the brand Yves Saint Laurent Beauté held a launch event for the new, more intense version of the fragrance LIBRE: LIBRE Le Parfum, and the limited edition Valentine's Rouge Pur Couture The Slim lipstick, alongside the iconic male fragrance Y Eau de Parfum. Celebrating freedom in relationships between people, in a suite at Hotel Unique in São Paulo, the event was attended by 70 people, including celebrities, influencers, and brand representatives. The combination of YSL products is an invitation to daringly challenge norms and live freely. That's why the brand invited hosts Sabrina Sato and João Vicente, as well as the couple Ícaro Silva and Izrra, to represent the importance of freedom, love, and respect, whether among friends or romantic partners. With a red carpet, a special performance by Thiago Pantaleão, a sensory experience of the new perfume, and a makeup area by the brand, the event also featured the presence of singer Felipe Ret, Big Brother Brasil 23 winner Amanda Meirelles, actress Antônia Morais, model Renata Kuerten, and digital influencers. With LIBRE Le Parfum, Yves Saint Laurent Beauté aims to elevate the temperature even more, emphasizing its sweet facet. Naturally present in the precious absolute of orange blossom in LIBRE, the fragrance is enhanced by both the sweet facet of the saffron accord from the Ourika Community Gardens and a honey accord. The fragrance is further accentuated by an infusion of Bourbon vanilla, crafted exclusively for YSL Beauté. The brand also took the opportunity to launch the limited edition Rouge Pur Couture The Slim Valentine's lipstick, which, in addition to its high pigmentation, features a square bullet designed specifically for Brazilian lips. Available in eight shades, the collection with an ultra-comfortable matte finish and full coverage in a single application was designed for modern and daring women who want to chart their own paths and push boundaries. To complement the perfect match for Valentine's Day, YSL Beauté introduced the famous Y Eau de Parfum, a masculine fragrance created by accentuating the original white and black Fougere notes for a confident man who dares to create his own world. Developed by perfumer Dominique Ropion, the deep, fresh, and masculine fragrance of Y Eau de Parfum is built around a fougere structure, one of the most prominent families in men's fragrances, accentuating the white and black fougere and contrasting with citrus and aromatic notes, followed by woody and sensual notes.