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Bianca Alves: Extraordinary Actress, Voice-over Artist, and Presenter
"ACTRESS" EDITION COVER - JUNE ISSUE PHOTOS: João Cassio - @joaocassioph Model: Bianca Alves - @eubiancaalvess Team Hooks Fashion...

Matheus Hooks/ Editor-In-Chief
Jun 7, 20234 min read


L'Oréal Professionnel launches global campaign "Head Up" to promote the importance of mental health
After finding that over half of hairdressers in Brazil express concern about their mental health, L'Oréal Professionnel launches an...

Matheus Hooks/ Editor-In-Chief
Jun 6, 20233 min read


Tati Cordeiro: "Invisible Mega Hair" and the Beauty Revolution in Brazil
"BEAUTY" EDITION COVER - JUNE ISSUE Photos: Bernardo Coelho - @eubernadocoelho Team Hooks Fashion Director: Matheus Hooks -...

Matheus Hooks/ Editor-In-Chief
Jun 5, 20236 min read


Cris Porto, a renowned Brazilian high-end jewelry brand, opens its space at the Ritz Hotel in Paris
Raissa Santana, Cris Porto e Stéphane Rolland (Ph @crisvidalph / @maycondehan) The arrival of the brand in France was celebrated with a...

Matheus Hooks/ Editor-In-Chief
Jun 4, 20231 min read


Carolina Herrera's Historic Resort 2024 Show: Where Rio's Vibrancy Meets Timeless Elegance
Images by @pdrpinho - Disclosure Carolina Herrera Carolina Herrera, renowned for her iconic fashion empire based in New York, made...

Matheus Hooks/ Editor-In-Chief
Jun 2, 20232 min read


Lyli Brook: Hair loss solution extracted from her experience
"BUSINESS" EDITION COVER - JUNE ISSUE Photos: @maurojorgefotografia Hair: @juliannebuenobeautyhair Featured Guest: @lylibrook @bravabrook...

Matheus Hooks/ Editor-In-Chief
Jun 2, 20234 min read


Influencer Gaby Lucianno gives tips to upgrade your looks with jeans
Photo credits: Liniker Jeans are a classic piece in any fashionista's closet and the most basic models are reinvented every season. If...

Matheus Hooks/ Editor-In-Chief
Jun 1, 20232 min read


Yves Saint Laurent Beauté welcomes guests at an exclusive event
With the presence of hosts Sabrina Sato and João Vicente, as well as the couple Ícaro Silva and Izrra, the brand celebrates the launch of...

Matheus Hooks/ Editor-In-Chief
Jun 1, 20232 min read


Thaís Giraldelli - The Entrepreneur who shone on the red carpet of the Cannes Film Festival
"STARS' EDITION COVER - MAY ISSUE PHOTOS - Alvaro Schimmel HOOKS TEAM FASHION DIRECTOR - Matheus Hooks MARKETING AND DESIGN DIRECTOR -...

Matheus Hooks/ Editor-In-Chief
May 31, 20233 min read


Walério Araújo Homage to Elke Maravilha at SPFW N55
Fashion designer chooses his best friend as inspiration for his latest collection Photo Ze Takahashi / @agfotosite São Paulo, May 29,...

Matheus Hooks/ Editor-In-Chief
May 29, 20232 min read


BLACK SOUL - Celebrating Afro-Brazilian Soul and Fashion in Milan
Black Soul for the First Time in Europe! At the Galleria San Babila in Milan, a unique event is about to captivate the world of fashion....

Matheus Hooks/ Editor-In-Chief
May 29, 20232 min read


Karla Lima, travel enthusiast and author of the book "A Life Without Sugar" for Hooks Magazine
"LIFESTYLE" EDITION COVER - MAY ISSUE Photos: Max - @maaxcarvalho Beauty: @prontas_paraosim @karlatravelqueen Team Hooks: Fashion...

Matheus Hooks/ Editor-In-Chief
May 29, 20237 min read


FORCA: The Transgressive Experience at SPFW N55
Forca Studio SPFW N55 Photo: Ze Takahashi / @agfotosite Unveil fashion brand FORCA's bold concepts and audacious creativity in its...

Matheus Hooks/ Editor-In-Chief
May 29, 20232 min read


The Promising Career of Ana Namor as a Wig Entrepreneur
"BUSINESS" EDITION COVER - MAY ISSUE Website - lithairshop.com Tiktok - @l_it_hair Instagram - @l_it_hair Photos - Alejandro -...

Matheus Hooks/ Editor-In-Chief
May 27, 20233 min read


DragBox Channel: An Unstoppable Duo in Drag Queen Art and Pop Culture.
Image disclosure Instagram @canaldragbox Visual Id @joseffersson Thairone Cavalcanti and Eduardo Kunst, known as Tatá M. Shady and Olive...

Matheus Hooks/ Editor-In-Chief
May 26, 20234 min read


Ita Mazzutti - An authentic and timeless perspective on Brazilian fashion
"ART" COVER EDITION - MAY ISSUE Photos: Lucas Brandão @lucasbrando Beauty: Jessyca Tommasi @jessycatommasi Pros. House Mazzutti...

Matheus Hooks/ Editor-In-Chief
May 25, 20234 min read


Dua Lipa and Donatella Versace Unveil Stunning Collaboration Collection in Cannes
A fusion of music and fashion takes center stage as Dua Lipa showcases her debut collaborative collection with Versace in a grand Cannes...

Matheus Hooks/ Editor-In-Chief
May 24, 20232 min read


Claudia Raia, Deborah Secco, Reis Rodrigues and more are present at the launch of Braé Hair Care
Braé Hair Care, a premium hair care brand, launched last Monday (22nd), the complete line of the best seller Essential. The event, which...

Matheus Hooks/ Editor-In-Chief
May 23, 20231 min read


Gianne Albertoni - A Successful Journey in Fashion and Entertainment
By Matheus Hooks SUPER MODEL" EDITION COVER - GLOBAL ISSUE Model: @albertonigianne @fordmodelsbrasil Photos: Gabriel -...

Matheus Hooks/ Editor-In-Chief
May 23, 20234 min read


Ryck Leonavicius promises to tell behind-the-scenes stories of the artistic world in an e-book
Advisor and publicist details 15 years of experience working alongside celebrities. Photos: Moises - @moisespazianotto< /u> With 15 years...

Matheus Hooks/ Editor-In-Chief
May 19, 20232 min read
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