Clinics founded by Brazilian professionals are investing in technology, personalized care, and patient experience to stand out in the American market Photo Disclosure Press More and more Brazilian healthcare professionals are finding opportunities in the United States by investing in something that goes beyond technical expertise: humanized care. In dentistry, clinics founded by Brazilians are incorporating concepts such as comfort, hospitality, and patient experience as a st

Hello, brides! What an exciting moment: the very first Bridal News column! My name is Maria Constanza, a bridal makeup artist and hairstylist based in Curitiba (Brazil), and I’m also engaged to the love of my life, Luckas. In 2024, I created a group with all of my brides where we share stories, experiences, recommendations, and honest conversations. Over the years, that group has grown into a beautiful community of more than 100 women, filled with meaningful connections and s

In a market where so much feels the same, MOCHER Studios emerges with a different approach. The brand goes beyond clothing. It represents a lifestyle, with an aesthetic that blends freedom, sophistication, and authenticity. Photos By @phantoxefilmes MOCHER was born from a simple and genuine desire. To create pieces that its own founders would want to wear but could not find in the Brazilian market. From that point on, what started as something personal began to take shape and

The brand connects the concept of an active life as a couple with the versatility of outfits for different moments of the day Photos Disclosure by press Still not sure what to buy your boyfriend or girlfriend for Valentine’s Day? For couples who enjoy working out together, DLK Modas stands out as an option that combines comfort, style, and performance. More than just activewear, the brand’s proposal is to encourage a healthy routine for two, turning workouts into moments of c

Curitiba enters a festive culinary mood with an important milestone. Coco Bambu celebrates a decade of success in the capital of Paraná with a special initiative that promises to energize the local dining scene and attract lovers of great food. Photos Disclosure Press Recognized nationwide for its generous menu and excellence in seafood, the restaurant is launching an exclusive lunch buffet with more than 40 options, designed to celebrate its journey in the city. The highligh

In a move that seamlessly blends sophistication, pop culture, and global branding strategy, Nespresso officially announces Dua Lipa as its newest global ambassador, marking a bold new chapter as the brand celebrates 40 years of legacy. This is more than a partnership. It is a meeting point between two forces driven by creativity, aesthetics, and a shared spirit of exploration. Photo Disclosure Nespresso Coffee as a Fashion Experience Nespresso has long operated at the interse

Photo: @andersonmmacedo_ @demmacedo / Video: @olivervideomaker_ / Beauty: @dariobion / Styling: @eduardomurari - @diegobbueno / Studio: @openstudio / There are careers that follow predictable paths within a profession. And there are those that begin with a quiet restlessness, almost impossible to ignore. In the case of physiotherapist and researcher Carina Bezerra, everything seems to have started with an inner refusal to accept ready-made answers. Even at the beginning of he

Power, heritage, and modern glamour converge in a new defining moment for the Roman maison. Bvlgari has officially announced Dua Lipa as its latest Global Brand Ambassador — a partnership that feels both culturally relevant and strategically timeless. Photos Courtesy Bvulgari Founded in 1884 in Rome, Bvlgari built its legacy on bold high jewelry distinguished by architectural lines, vibrant gemstones, and an unmistakable Italian spirit. Over the decades, the house expanded in

Fashion continues to expand beyond the runway — and this season, it arrives at the table. The French maison Lacoste has officially opened its first permanent café in Paris, creating a new lifestyle destination that blends sport, elegance, and gastronomy in the heart of the French capital. Photo Disclosure Lacoste Located on the prestigious Avenue Franklin D. Roosevelt, just steps from the brand’s flagship boutique, the Café Lacoste is more than a coffee shop — it is an immers

In 2026, Sabrina Carpenter adds another unexpected—and irresistibly fun—chapter to her pop culture story. The singer, songwriter, and actress makes her Super Bowl commercial debut starring in a bold new campaign for Pringles, proving once again that humor, charm, and self-awareness are at the heart of her rising cultural power. Courtesy of Pringles Far from a traditional endorsement, the campaign leans fully into absurdity and romance, blending pop fantasy with the iconic “On

'BUSINESS' EDITION COVER - JANUARY 2026 ISSUE Photographer: Trumpas In a field that has grown at an accelerated pace under the spotlight of contemporary aesthetics, few voices have managed to unite technical excellence, responsibility, and forward-thinking vision with the same consistency. It is at this intersection of knowledge, ethics, and education that the work of dental surgeon and mentor Thabatta Alegria takes shape. Her journey goes far beyond clinical practice. Over t

Transforming your look shouldn’t be complicated or out of reach. We believe every woman deserves to have the power to create, change, and surprise through her own image — without depending on anyone. Photo Courtesy POLISHOP Multi Styler Be Emotion emerges as a professional styling ally that brings Brazilian women all the versatility and technology of premium styling tools: it dries, straightens, shapes, curls, and creates beach waves. With superior performance and multiple fu

AHSA Music emerges as an unprecedented force in the Brazilian gospel market: the union of the creativity of one of the most influential communicators in national media, the experience of one of the greatest producers in Brazilian music, and the strategic vision of an investor focused on management, expansion, and professionalization. More than a production company, AHSA Music is born as a movement. A meeting point between art, technique, vision, purpose, and innovation. Alex

'DUBAI' EDITION COVER - JANUARY 2026 ISSUE Photographer: Lineker / Hairstylist: Hamza Alhashish / Makeup Artist: Fernet Mazo Dubai is a setting, but also a symbol. Among skyscrapers, quiet luxury, and an energy that blends tradition with the future, Gabriela Lucianno emerges as the embodiment of a new feminine. Strong without rigidity. Spiritual without disconnection. Elegant without effort. As the cover star of the DUBAI edition of Hooks Magazine, she represents a woman who

Attorney Renata Castro, a global mobility specialist, analyzes the recent visa restrictions and warns about the importance of strategic legal planning ahead of the World Cup. Photo Disclosure Press With the 2026 World Cup approaching, the United States is preparing to receive an unprecedented influx of visitors, but the path to crossing the border has become significantly more complex. Since early 2025, the U.S. immigration system has undergone profound changes that directly

'LEGACY' COVER EDITION - DECEMBER 2025 ISSUE Photo: @andersonmmacedo_ @demmacedo / Vídeo: @olivervideomaker_ / Beauty: @g.make.hair / Styling: @callmebylacerda / Studio: @nasulstudio There is a clear difference between those who simply occupy space and those who build permanence. Dr. Kaísa Justo belongs to the latter. Her medical career, which began in the 1990s in Santa Maria, Rio Grande do Sul, the city where she was born, was not shaped by the rush for immediate result

Photos Disclosure Press Ignoring trends such as consumer exhaustion, large-scale artificial intelligence, and the new test of corporate purpose could put companies on a path to obsolescence as early as 2026. The analysis comes from Legacy Strategist Alê Vazz, a Brazilian based in London who works with CEOs and founders on building long-term strategies. According to Vazz, the greatest risk for the coming year is not economic growth or competitiveness, but a mindset that insist

Photo Disclosure By Press The luxury second-hand market is experiencing accelerated growth in Brazil, driven by more conscious consumers, the search for iconic pieces, and the professionalization of the sector. Within this context, Renovando Luxo, a company led by entrepreneur and influencer Kamilla Agacci Boing, is opening its first physical store in São Paulo, marking a decisive step in its more than ten-year journey. The brand’s story began in a simple and organic way. Kam

Photos Disclosure By Press In a market flooded with fast trends and disposable collections, DLK has carved out an uncommon path in the fitness fashion universe. The brand achieved national growth by building its identity on strong values and an emotional narrative that speaks directly to the Brazilian woman in motion. Founded by Arianny Vianna, the company presents itself not merely as a producer of workout apparel, but as a brand that interprets behavior, energy, and identit

Photo Disclosure Press Richard Harary is one of those entrepreneurs who proves, in practice, how vision, purpose and courage can turn dreams into reality, even in a market as competitive as the United States. Long before becoming a reference in the American baby retail industry, Richard carried within him the motivation that would shape his entire future: offering families, especially mothers, a welcoming, complete and unforgettable experience. When his daughter was about to