Doja Cat Transforms Urban Landscapes into Fashion Runways in Marc Jacobs’ “Staycation” Campaign

Photos Disclosure Marc Jacobs

In a bold fusion of music and fashion, Grammy-winning artist Doja Cat headlines Marc Jacobs’ Pre-Fall 2025 “Staycation” campaign, reimagining cityscapes as vibrant fashion backdrops. This collaboration not only showcases the brand’s latest designs but also offers a sneak peek into Doja Cat’s upcoming musical endeavors.

Urban Chic Meets Musical Flair

Captured by photographer Stef Mitchell and styled by Sydney Rose Thomas, the campaign transforms everyday urban settings—construction sites, bus stops, and sidewalks—into dynamic stages for fashion expression. Director Christian Breslauer’s vision brings to life a narrative where Doja Cat navigates the city with confidence, turning mundane locales into glamorous scenes.

Introducing the Dual Bag Collection

Central to the campaign is the debut of Marc Jacobs’ Dual Bag, a versatile accessory that seamlessly blends understated luxury with everyday practicality. Complementing the Dual Bag are the Snapshot Pochette, Large Denim Chain Sack, and Glam Claw Clip Shoulder Bag, each reflecting the brand’s commitment to innovative design.

A Soundtrack to Style: “Jealous Type”

Adding a musical dimension, the campaign features an exclusive preview of Doja Cat’s unreleased track, “Jealous Type,” from her forthcoming album, Vie. The song’s 1980s pop-inspired vibe with soulful undertones perfectly complements the campaign’s aesthetic, enhancing the immersive experience.

Redefining the Staycation

Doja Cat encapsulates the campaign’s essence, stating, “Being on vacation isn’t about where you go; it’s about how you show up—whether you’re just enjoying the city or soaking up the sun at the beach.” This perspective challenges traditional notions of escapism, celebrating the idea that style and attitude can transform any environment.

Availability

Marc Jacobs’ Pre-Fall 2025 collection, including the featured accessories and ready-to-wear pieces, is now available at Marc Jacobs boutiques worldwide, online, and at select luxury retailers.