Levi's® and the talented actress Barbie Ferreira join their creative visions to develop an exclusive collection marked by artistic prints and influences from the 90s, available starting November 28th.
credits: Levi Strauss & Co./Petra Collins
Since its foundation in 1853, Levi's® has been creating pieces that quickly become some of the most iconic and traditional in the fashion universe, being the birthplace of the 501® Original model, the first pair of jeans in history. To produce new designs from bold perspectives, the brand often collaborates with other labels and personalities to carry its legacy forward, reaching diverse audiences. As part of these ongoing partnerships, Levi's® and actress Barbie Ferreira have merged their creative visions into a new collection. The artist has gained admiration worldwide for her unique work in successful series and films, representing creative strength and a style icon that resonates with the current generation.
Barbie worked closely with Levi’s®, showcasing a strong opinion on style, fit, and colors, collaborating with the design team to capture her essence and convey it to the collection. The Levi’s® x Barbie Ferreira series features the rabbit print, a hand-drawn design by her close friend and artist Ben Evans.
"This line was inspired by my love for stories told through my everyday wardrobe. My desire was to interpret silhouettes reminiscent of the costumes from my favorite films, making the pieces live somewhere between a dark fairy tale and a nostalgic dream," comments Barbie about the collaboration.
credits: Levi Strauss & Co./Petra Collins
Among the pieces is an oversized long coat made of washed black denim. The collection also includes a corset with front lacing details and elastic on the back, allowing for a perfect fit. A fitted, long-sleeved knit top with a 90s-style print adds to the capsule as a layering piece, just like the oversized black T-shirt with the glow-in-the-dark rabbit print.
credits: Levi Strauss & Co./Petra Collins
For pants, the Levi’s® x Barbie Ferreira duo developed a medium-rise flare model with side lacing details on the hips, accompanied by a patch featuring Ben's art on the back. The collection also encompasses a pair of 90s-inspired 501® Original jeans with graphic rabbit prints created with a splatter effect, along with a pleated skirt in a yellowish tone, with a raw and distressed hem translating the actress's style.
credits: Levi Strauss & Co./Petra Collins
The accessory that complements the Levi’s® x Barbie Ferreira collab is a double-faced hat, made of yellow-green denim on one side and custom-designed with a psychedelic print on the other.
The actress turned to her longtime collaborator and friend Petra Collins to bring the campaign to life and translate her vision. Petra, an artist and cinematographer, often works with underlying feminist elements, known for emphasizing the subject with distinctive textures and a unique lighting technique. After overseeing the creative execution, the duo orchestrated a special photoshoot capturing Barbie in the essence of the collection in harmony with Petra's visual universe.
credits: Levi Strauss & Co./Petra Collins
The limited-edition Levi’s® x Barbie Ferreira capsule collection is set to launch on November 28th.
