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Photos: Ricardo Augusto (publicity)

The carioca and master of leather Patricia Viera, who has just opened her store in Iguatemi, in partnership with FerDan Home, opens São Paulo Fashion Week N54 this Wednesday (11/16), at 12h. The fashion show, which will be a great tribute to her craftsmanship and savoir-faire, reinforces the essence of the brand, slow fashion. "Patricia's clothes encompass several segments of the fashion industry, and each piece gains a little of that energy and care of handmade", says stylist Felipe Veloso.

Patricia Viera looks awaken women's self-esteem and empower them, awakening self-love and the feeling of feeling good in their own skin. The collection features shiny and metallic elements, bringing the energy of letting shine, of revealing a radiant energy that has been dammed up since the pandemic and that can now come to life again.

The environmental concern that has accompanied Patricia Viera since the beginning of her history guides the new collection partnership, which uses leather supplied by Leather Labs, a digital platform that facilitates access by professionals and end consumers to tracked, certified leather with low environmental impact . In the hands of Patricia Viera, the raw material is used in every centimeter, in a zero waste production policy that is part of the brand's DNA.

The new Patricia Viera + FerDan store, on the ground floor of Iguatemi, also features pieces from the partnership between Leather Labs, Patricia Viera and the NGO Orientavida, an institution that trains vulnerable women.


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