Photos Disclosure Prada
This holiday season, Prada blends fashion, technology, and tradition in a stunning new campaign that gathers an eclectic mix of personalities and playful elements. Captured by renowned photographer Willy Vanderperre, the festive campaign spotlights familiar faces such as K-pop sensation Karina from Aespa, actors Louis Partridge, Maya Hawke, and Kelvin Harrison Jr., who come together for an unforgettable celebration.
The setting, however, is anything but ordinary. Against a vibrant red backdrop, the stars are joined by Prada’s life-sized “Trick” robots—an unexpected twist that adds a futuristic vibe to the dinner party. Typically seen as charms on bags or keychains, these robots take center stage, bringing an air of unpredictability to the refined, yet avant-garde, atmosphere.
Prada’s holiday magic extends beyond just the fashion. The campaign features exquisite confections from Marchesi 1824, a historic Milanese pastry shop owned by Prada, including elaborately tiered cakes and Panettone. These delicacies seamlessly complement Prada’s fine porcelain homeware, dotting the table and enhancing the festive mood.
While the food and robots steal some of the spotlight, the true stars are Prada’s latest holiday collection of clothing and accessories. The campaign effortlessly merges tradition with modernity, making it a celebration not just of the holidays, but of Prada’s unique ability to marry classic elegance with innovative style.
Get ready to embrace the season with a touch of Prada’s signature flair, as the holiday campaign launches this Tuesday.
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