Vizzano Campaign with Dulce María, Anahí, and Maite Perroni - Photo by Uriel Santana
Combining a repertoire that involves style, appreciation for culture, and entertainment, Vizzano's new images reveal the fashion journey that encompasses all moments, from backstage to the stage of women's lives.
By simultaneously featuring these three iconic personalities with incredible journeys and established careers - with music being just one of them - Vizzano celebrates its consumers, spread across more than 100 countries, and gives special recognition to #VizzanoLovers who greatly support the brand.
The fashion tour is led by sky-high heels – the 11 cm heels featured on pumps and minimalist sandals, as well as over-the-knee boots that coordinate with wedge heels (9.5 cm platform) and are enveloped in liquid vinyl (extra glossy). Open-toe styles with a platform and bold sneakers are also in the repertoire, delivering the perfect collaboration for outfit transitions that happen, even in real life. And for the perfect climax, the bags! A wish-list menu led by mini shapes, crossbody, shoulder, and modular (which allows four different ways of wearing).
Vizzano Campaign - Maite Perroni - Photo by Uriel Santana
Moreover, it is precisely through styling that this influence happens, an intimate and personal communication. The outfit choices are individual, but their impact is universal. As a backdrop, a setting that stylizes the atmosphere of a concert, customized by neon Vs, the brand logo, and initial. This emerges, illuminating the prominence and, of course, the productions of the most relevant power trio in the female category that Latin pop music culture has ever produced! Proof of this: 1.4 million tickets sold, sold-out shows, thousands of requests on social media for more dates, and the daily volume of content generated in the media across the four corners of the world!
And who better than Anahí (UN Women ambassador), Dulce María (writer, actress, and advocate for issues such as education and health), and Maite Perroni (involved in projects with underprivileged children and teenagers, as well as a voice actor, entrepreneur, and fashion designer), together with Vizzano (specialist in sustainable fashion products), to materialize how women hold the expertise to evolve standards without ever renouncing their personalities? Seen as role models among their peers and adored by their fan base literally without borders, they jointly decree that fashion in 2023 is indeed about the phenomenon of femininity.
Vizzano Campaign - Maite Perroni - Photo by Uriel Santana
Moreover, it is precisely through styling that this influence happens, an intimate and personal communication. The outfit choices are individual, but their impact is universal. As a backdrop, a setting that stylizes the atmosphere of a concert, customized by neon Vs, the brand logo, and initial. This emerges, illuminating the prominence and, of course, the productions of the most relevant power trio in the female category that Latin pop music culture has ever produced! Proof of this: 1.4 million tickets sold, sold-out shows, thousands of requests on social media for more dates, and the daily volume of content generated in the media across the four corners of the world!
And who better than Anahí (UN Women ambassador), Dulce María (writer, actress, and advocate for issues such as education and health), and Maite Perroni (involved in projects with underprivileged children and teenagers, as well as a voice actor, entrepreneur, and fashion designer), together with Vizzano (specialist in sustainable fashion products), to materialize how women hold the expertise to evolve standards without ever renouncing their personalities? Seen as role models among their peers and adored by their fan base literally without borders, they jointly decree that fashion in 2023 is indeed about the phenomenon of femininity.
Vizzano Campaign - Anahí - Photo by Uriel Santana
For the encore, the brand had an incredible surprise in store for the fandom of these iconic women, activating fan service in full mode! To celebrate Vizzano's collection, Anahí, Dulce María, and Maite Perroni showcase the brand's highlights in the photos and in the fashion film of the campaign, which is already available in stores. A new season successfully unlocked.
Technical Information:
Concept: Vizzano
Photographer: @urielsantanafoto Uriel Santana
Filmmaker: @rosa_victor Victor Rosa
Stylist: @julivargassr Juliana Vargas
