The French brand Yves Saint Laurent Beauté presents the new Lash Clash eyelash mask that guarantees up to 200% more volume with an ultra-pigmented formula, lasting up to 24 hours, without crumbling or smearing, and a cocktail of ingredients with a skincare function designed especially for an empowered and fearless new generation. The unscented and non-bent formula of the new Lash Clash eyelash mask is infused with iris extract, from Yves Saint Laurent Beauté's Ourika Community Gardens, located at the base of Morocco's Atlas Mountains and which incorporates the brand's social and environmental commitment. Iris extract conditions and treats the protein synthesis of the dermis day after day, providing elasticity to the texture of the strands and fulfilling its function of skincare for the eyelashes. The texture of the eyelash mask is thicker, creamier and more adherent, due to its oil-based wax composition in water, providing an ultra-black finish with up to 200% more volume in up to five applications, without weighing the eyelashes and lasting up to 24 hours. Its patented applicator and the largest of the brand developed to date, has a double conical shape and is composed of 260 ergonomic bristles that fill, lengthen and guarantee maximum volume, from the root to the tips of the eyelashes. The applicator also has a diameter of 10.5mm to instantly reach all eyelashes -- even the smallest ones - ensuring that, with each application, only the ideal amount of product is deposited, avoiding accumulation. Encapsulated in a haute couture design, Yves Saint Laurent's iconic golden Cassandra adorns the black and luxurious packaging of Lash Clash in a bold and disruptive movement. Yves Saint Laurent Beauté makeup artist Gabriel Diniz gathered four tips on how to apply the Lash Clash eyelash mask: "To ensure maximum volume and that bold button start by applying Lash Clash to the root of the eyelashes, very close to the inner corner of the eye, and pushing the eyelashes up and out, and do the same by touching the applicator at the base of the eyelashes. Push the eyelashes up and hold for a second before completing the movement to separate and stretch the strands. For the outer corners, use only the tip of the brush to apply Lash Clash to individual eyelashes. Oh, and don't forget to make zig-zag movements whenever you are applying the eyelash mask, from the base to the tip of the eyelashes to deposit the formula and increase the volume while separating the eyelashes."

Photos courtesy PUMA PUMA and Coca-Cola team up to launch a first-of-its-kind collaborative collection that celebrates the brands' nostalgia and heritage. The PUMA x Coca-Cola collab transports us back in time, with a campaign reminiscent of a nostalgic diner-style restaurant on an American highway. The new PUMA x Coca-Cola collection features footwear and apparel, including classic PUMA models such as the T7 tracksuit with a retro color palette and classic Coca-Cola stripes. All sneaker models in the collection feature meticulous details, such as labels and boxes exclusive to the PUMA x Coca-Cola collab, as well as different models of laces. While the apparel collection has already arrived in Brazil, the sneakers will be released in a second drop in October. The PUMA x Coca-Cola collab models are now available at PUMA and at Artwalk, Your ID and Guadalupe Stores, with prices starting at R＄199.90.

Photos courtesy of Michael Kors NEW YORK — Michael Kors is tapping into the iconic spirit of an Italian summer, bringing the luxury of the Michael Kors collection to the Amalfi Coast and Capri. The designer, who has long been captivated by the magic of Capri, has created a limited-edition capsule collection that will only be sold on the island at Cabana Capri and nearby Amalfi at the iconic Hotel Santa Caterina. The capsule collection reflects the luminous beauty, timeless and effortless luxury of an Italian summer getaway. It features ocelot-print swimwear and sarongs, as well as python-embossed leather bracelets, all designed for the languid luxury of island life. The special capsule, along with a selection of bags, ready-to-wear and accessories from the Michael Kors Spring/Summer 2022 collection, is available in a pop-up shop at the renowned Hotel Santa Caterina in Amalfi. Continuing the Italian celebration, and to toast the exciting news that the Michael Kors collection will be sold by Italian luxury retailer LuisaViaRoma from July this year, the brand was the sole sponsor of the annual LuisaViaRoma gala on July 30th, which took place at the Certosa di San Giacomo in Capri. Prior to the gala, the brand set up an exclusive VIP showroom at the Teatro Grand Hotel Quisisana in Capri. Guests were able to try on pieces from the Michael Kors Spring/Summer 2022 and Fall/Winter 2022 collection for the party. The brand joined forces with Vanity Fair Italy for an invite-only poolside cocktail party at Quisisana. Michael Kors, Simone Marchetti, Frida Aasen, Michelle Salas, Bella Su, Leni Klum, Jasmine Tookes, Karolina Kurkova, Ivy Getty, Cindy Mello, Maye Musk, Fatima Almomen, Tamara Kalinic, Abla Sofy, Charlotte McKinney, Pritika Swarup, Mary Leest , Alessandra de Rossi, Matilde Gioli, Nicoletta Romanoff, Caterina Balivo

Pandora Publicity Photos With friends, we share laughter, advice and common dreams. Sometimes this connection makes it so deep that they become like family - the family we choose. This strong bond was an incredible source of inspiration for Pandora. This season, the jewelry store presents a perfect collection for best friends who want to have matching charms and celebrate all the stories and emotions that connect their bonds of friendship. One of the outstanding pieces of the collection, and that carries great meaning, is rose gold plated Weft Chain Necklace 14 carats. The piece arrives with a spherical clasp to symbolize connections that have no end and can be styled in the most possible creatives. The Pandora Moments bracelet also arrives in a renewed reinterpretation, sporting the iconic chain pattern of Pandora weave, this time with a round clasp. The closure can support up to two charms, increasing the possibilities of combinations. Charms that complement each other and can be divided among friends also appear in the collection. "We want people to celebrate what they love in style, so we've expanded our collection to include important themes such as family and friends, keeping the focus on the bonds that exist in these relationships. Personalization and inclusion are fundamental foundations for this collection. That's why we want to give our customers special pieces they can count on for their history through the language of Pandora", say the creative directors of the brand, A. Filippo Ficarelli and Francesco Terzo. The Danish jewelry company's new proposal includes charm holders, bracelets, rings, charms and many other pieces that can be used in different ways and combined with other collections. #WearItYourWay #WearItWithFriends #WearItTogether #WearForFun #Pandora #PandoraStyle

Marcelo Serrado and his twin sons star in the Father's Day campaign. Credit: Ju Rocha Marcelo Serrado made a different debut days ago. The protagonist of "Cara e Coragem" posed for the first time with his children, the twins Felipe and Guilherme, 9 years old, for a fashion campaign. It was almost a soap opera: in addition to the photos for Father's Day, the three participated in an interactive webseries, which tells the story of a family in search of the lost treasure in an enchanted forest. The scenes for Mr. Cat are to celebrate the launch of the unique and limited edition collection that reproduces the brand's most successful shoes in smaller sizes. "The Tal Pai, Tal Filho" collection features versions for the little ones of the brand's darlings, such as the Zen and Socks sneakers and the Splash birken, never before made to match the family. Mr. Cat launches limited collection Tal Pai Tal Filho. Credit: Ju Rocha Marcelo Serrado and his twin sons star in the Father's Day campaign. Credit: Ju Rocha About Mr. Cat One of the biggest references in the country in the footwear, bags and accessories segment, with presence in all Brazilian states, Mr. Cat has just completed 40 years of history, taking the bossa of Rio de Janeiro across the country. With the slogan of “What will be your next step?”, the brand is heading towards expansion with one foot in tradition and the other in the future.

The new models bring the classic design of the Italian brand to children. Versace Eyewear presents the Versace Children collection -- the brand's first collection for kids, which brings its legendary styles to the world of children's eyewear. Fun, vibrant and energetic, the debut collection features classic and comfortable designs, available in vibrant colors in both sun and grade models, for boys and girls, creating a totally fun mini-me version. The launch has its own campaign and the models in the collection are accompanied by personalized packaging.

The actor carries Tory Burch’s signature Kira handbag in a new campaign credits: Jamie Hawkesworth photos and Brian Molloy styling New York — August 2022 — Emmy-nominated actress Sydney Sweeney stars in Tory Burch’s new campaign carrying the designer’s iconic Kira handbag. Photographed on a boat on the Hudson River, Sweeney is framed by hazy views of the New York skyline. She carries three Kira styles in soft chevron-quilted leather with beveled Double T hardware: the classic Kira shoulder bag; a brand-new square Kira cross-body with vertical quilting; and a compact Kira mini bag. The campaign highlights Kira’s urban, sophisticated appeal and wear-anywhere functionality. Elegant and versatile, it reflects Burch’s design philosophy: to create beautiful, effortless pieces you can wear often and keep forever. Photographed by Jamie Hawkesworth and styled by Brian Molloy, this is Sweeney’s second campaign for Tory Burch.

Celebrity photographer and hairstylist has already produced the likes of J Balvin Photos: Instagram @diegolarez / CO Press Office Behind the scenes of a photo requires a lot of preparation not only from the photographer, but also from the model and producer. The hairstylist Diego Larez, for example, said that to do a photoshoot hair, it is necessary to leave the strands completely perfect to use a minimum of Photoshop, and so the photos are more real. “We get to spend about five minutes applying hairspray to the model's hair so that it stays completely still/hard and so we don't need to do any effect on the photo, it looks as natural as possible and very well produced”, he explained. Diego says that the “healthy hair look” shown in the photos is an illusion for people to understand that perfection exists. “We need to make the photos real, but at the same time, impossible to use in everyday life, because the wires can't be perfectly aligned all the time. Now in a photo, it is possible, yes”. In one of the behind-the-scenes curiosities, Diego said that he has spent more than 3 hours helping a model to remove the hairspray. “The technique is very tiring, but it works. And after using so much spray, we do an excellent hydration afterwards.” To avoid irreversible damage to the hair fiber, Diego says that the best alternative, combined with a balanced diet, are prevention treatments. “The models' hair is treated well before the photos, but don't go bald”, jokes the professional. Diego Larez is an expert in styling and coloring, and began his career at just 18 years old. Today he serves several celebrities, including J Balvin and Austin Mahone. About magazine editorials, Diego signs covers of Vogue and others.

With the arrival of the cold and dry climate, the brands Lancôme and Yves Saint Laurent Beauté show how to adapt the makeup and its colors to contrast skin, eyes and mouth this season. In the most dramatic and sophisticated season of the year, low temperatures call for a striking, intense and daring look, neutral and earthy tones seek to contrast in harmony with the cold and dry climate of the time. With that in mind, makeup artists Pri Luna, national make-up artist from Lancôme, and Gabriel Diniz, make-up artist from Yves Saint Laurent Beauté, gathered some product tips to bet on makeup trends and make the moment more luxurious and fashionista, following the steps below: According to Pri Luna, national make-up artist from Lancôme, for autumn and winter, the bet is on earthy looks deep in the eyes with the 24H Drama Liqui-Pencil and Le Stylo Waterproof products, as well as on the lips with the collection of L'Absolu Rouge lipsticks. This season you can expect all eyes and all mouths, that is, more dramatic looks in shades of coffee, bronze, copper and wine. The look is: the Le Stylo Waterproof eye pencil in color #03 Chocolate close to the upper and lower lashes, blending to work as a colored primer for the eyeshadow that will come next with the Hypnôse Palette eyeshadow palette in color #17 GoldenKaki. Finish the eyes with the Lash Idôle mascara. On the lips, the bet is the new L'Absolu Rouge Drama Matte in the color #MademoiselleLupita, a deep wine that will bring intensity and sophistication, perfect for a fashionista autumn look. As for Gabriel Diniz, make-up artist by Yves Saint Laurent Beauté, the bet is on a lot of fresh and smooth skin. And, to recreate the perfect skin, the tip is to use the Touche Éclat Le Teint Foundation family that in combination with the Touche Éclat Illuminating Pen, create a naturally luminous and breathable skin. In the eyes, the smoky remains and the classic eyeliner remains a strong trend. For this, the Dessin du Regard eyeliner pencil is used, which, in addition to being highly pigmented, is soft and easy to apply or blend. To finish the look with marked lips, the bet is on striking colors, such as color #18 of the Rouge Pur Couture The Slim line that will enhance the lips with its pigmentation and intense fixation.

A few days before Valentine's Day, in June, the brand warms up São Paulo by attracting the eyes of those who pass by the flagship store through a technological manifesto Calvin Klein flagship on Oscar Freire street Demonstrating has never been as essential as it is today. Between May and June, using a QR Code, Calvin Klein invites the passing public to take time out of their routine to immerse themselves in a sensorial proposal and maintains an innovative role in its flagship, in São Paulo, in one of the most sought after addresses. and busy in the midst of Valentine's Day meetings. Founded in 2018, the flagship is known in the region for its attractive cut-outs, giant-sized images in the store's internal architecture, which come to life in a unique way for those who walk along one of the most frequented stretches of the road. This time, the sensory experience will attract even more curious eyes in a new integration between the virtual environment, full of hearts, and the physical world, through the camera of cell phones and tablets. "Today, more than ever, the experience at the time of purchase has become something essential", says Ana Brandão, vice president of Calvin Klein in Brazil, and adds: "The enchantment and involvement of the customer with the brand, especially in this post isolation moment, are great differentials, especially with the return of in-person shopping." The project was created by the intelligence and creative company for retail, Vimer Retail Experience, which uses augmented reality as one of the main bets between various technologies capable of expanding the experiential atmosphere of physical stores. A recent study by MarketsandMarkets points out that by 2025, the augmented reality market is expected to reach 77 billion dollars. For Camila Salek, founding partner of Vimer, this activation reflects the use of technology as a means to create interactive, fun narratives capable of engaging the consumer. “In several projects that we have already developed with Calvin Klein, we talk about love as a feeling that unites, frees and expands. This expansive manifesto is the center of this project, which makes this feeling reverberate in a playful way, being able to touch the consumer and fill the space.”, he comments.