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- Julia Moraes: "The new trajectory is in Brazil"
Photos @julianosimoes @jushinodaa @felippeschiavelli Julia Rodrigues Moraes is an empowered, resilient, charismatic, and courageous model, a woman with a lot of attitude, authenticity, and determination. The Brazilian has lived in Mexico and Turkey and is now back in Brazil in search of new experiences and accomplishments, aware that her achievements so far are the result of a lot of hard work. With a successful career, she has an optimistic outlook on the unknown future and is not afraid of challenges. In her profession, Julia fully commits herself to achieving the best results, believing that success is the result of preparation meeting opportunity. Since childhood, this young woman has exuded courage, and we are happy to be able to share a little more about her with our readers. Check out the interview: Julia, did you always aspire to a modeling career? How did your interest in this universe begin? "The love for fashion runs in the family. My mother, when she was a teenager, used to organize fashion shows, and I believe that's where the love for the career came from! When I was only 4 years old, I participated in a contest called 'The most beautiful face of the state of São Paulo' and I placed first, and had articles in newspapers and even after a few years, I gained notoriety, and that's where everything began. My childhood games always involved the runway, changing clothes, posing, among other activities that I saw models doing. On TV, I always looked for channels with well-dressed, imposing women. Today, I see that since I was young, I already identified with the fashion universe." 2. How would you describe yourself in a few words? "I like to use three characteristics to define my personality, I am persistent, dreamy, and courageous! I believe that those who want something go after their goals, and when you dream, everything becomes more magical and exciting. Even in the face of obstacles in my journey, I have always sought to be a better person every day and have always based my actions according to my purpose." 3. Currently, you are living in São Paulo, right? What motivated you to spend some time in SP? What are your expectations? "After three years of working outside of Brazil, for the first time, I am opening up the market here. I confess that I never imagined living in São Paulo, but I met someone who made me want to stay, and I confess that my expectations are high, I am very excited and confident. In the city that is the heart of Brazil, I realized that there are many opportunities, and I will not lack the willpower to pursue them." 4. It is clear that you are a very dedicated woman in everything you set out to do. What motivates you to fight for your goals? "I have always been aware that if I want something, I have to take action, just having the initiative to imagine it is not enough. I know that I have to make an effort to achieve what I want. I have always dreamed of everything I live today and to think that I came from such a small city in the interior of São Paulo (Ribeirão Branco) and went to work with big companies is what motivates me to be grateful and work happily every day. I realize that I have made my adversities my trigger to act more and more, and today I feel very fulfilled and happy." 5. What were the most significant events in your life? Could you tell us about some of them? "As my routine is very busy, I have experienced situations ranging from episodes of fear, such as experiencing 3 earthquakes, a terrorist attack, to funny episodes involving even luggage at the airport, broken heels, and many other unbelievable situations. My material achievements are also very important to me." 6. Julia, throughout your journey, was there any moment when you considered giving up? "I must confess that I did think about giving up. I used to live in a small town, so the modeling agencies were about a 5-hour trip from my house, and I couldn't attend castings, which made the work quite difficult for me. Sometimes, I even felt incapable. That's when I decided to ask my parents for emancipation and go after my goals. With emancipation, I gained more autonomy and put my courage into practice, and since then, I haven't stopped." 7. What advice would you give to someone who dreams of starting in this career? "Don't give up! Go after your dreams! Being a model is also a profession that requires investments, care, and a lot of study, so dedication is crucial! Be confident and do everything with love and you will succeed!" 8. As a model, you have traveled to various countries. Your Instagram has beautiful photos of several places around the world. Did the trips you have taken contribute to your life in any way? How? "Traveling is maturing, it's living unforgettable experiences! I met many special people who, even if I don't see them in my daily life, I will always have affection and admiration for them! On trips, I got to know new cultures, learned new languages, tried different cuisines, and saw up close what I read in books, and that is amazing. I have already visited incredible places and intend to visit even more." 9. Do you have any plans/projects/ambitions that you could share with us? "I confess that I have many plans and goals to be achieved, both professionally and personally, but I prefer to let things happen. However, I don't just sit around, I am always taking action. I entrust all my plans into God's hands because I know He will do the best." 10. Last question, but not least: if you could display a message on a billboard, what would it be? "The one who takes action has power, but the one who takes right action has even more power." I really like the message in this phrase.
- Richard Harary conquers the USA the Brazilian way
Disclosure Richard Richard is one of those CEOs who we often say is "outside the box", who sees beyond market projections and, despite his success and revenue, proves daily that his great success lies in a purposeful heart. Richard Harary added that he receives hundreds of pitches about opening new businesses and Brazilian companies that want to go to the USA. Harary sees consulting on new projects as a life purpose, far beyond business, but within a few seconds he already knows whether he will enter as a partner-investor or not. Richard is the CEO of Marco Corporation, a holding company with more than 16 companies, including Macrobaby, the largest baby gear store in Orlando. Richard is known as "the American shark" because of his highly relevant investments in Florida, and as a result, he received a proclamation from the mayor of Orlando with an exclusive date on the city's calendar, March 6th. Richard was once the second-largest seller on eBay in the USA, but it all started with just $7,000 invested in a luggage store when he was 18. Unlike other entrepreneurs, Richard mapped out who his ideal customers were and decided to build a partnership with airlines for luggage replacement, which is how he gained a foothold and built his first million at the age of 23 by entering the real estate business. Today, the $7,000 has turned into over $100 million annually with companies in various niches. But all of this is just a summary of the life of this Brazilian who arrived in the US at the age of 18 and carries a story of great success thanks to his philosophy of life with a strong purpose. Richard is a visionary who sees opportunities where people usually don't see possibilities. That's how he created Macrobaby, after noticing a demand with the birth of his first child, in addition to all his other companies. Today, he helps entrepreneurs increase profitability, create companies from scratch, or restructure their existing businesses. Richard helps various businesses to recover with his innovative ideas associated with his vast network. One example was the case of a mattress store that needed help increasing sales. Richard realized that there was high demand in 2 specific sectors: hotels and universities. So, based on his idea, he connected the business owner with university rectors and hotel owners to exchange mattresses. This is just one of the cases! Not to mention his popularity, as he is loved by various celebrities such as Fábio de Melo, Alok, Xuxa, Ivete Sangalo, Simone and Kaká Diniz, Jojo Toddynho, Thammy, and many others that would be impossible to mention.
- Mila Garro: the entrepreneur who turned difficulties into success, now on the cover of Hooks
Cover Business Edition - Global Photos Márcio Amaral Design Cover: Matheus Lopes At the age of 7, Mila started working selling ties at a fair in Contagem-MG and it was in this job that she discovered her entrepreneurial streak. At age 15, Mila was given a trip to the United States and fell in love with the country. But like any teenager, she needed to finish her studies in Brazil, so she returned home. In 2007, aged 20, she returned to Miami alone. Mila started working in the cleaning business and, after much sacrifice, was able to buy her first client notebook for US$12,000. Over time, her business grew and she became a successful businesswoman. In 2017, her company thrived like never before and she fulfilled her dream of making her first million dollars. Currently, Mila Garro's company has 42 employees and over 1000 clients in Charlotte, NC. In addition, she expanded her business to Florida, gaining new clients in Miami, where she currently lives. Mila Garro is an example of resilience and determination. She turned difficulties into success and today she is one of the most successful entrepreneurs in the country. Don't miss the opportunity to check out the exclusive interview with Mila Garro, where she tells more about her story and gives tips for those who want to undertake. Check out the full interview below: What was your first contact with entrepreneurship and how did it influence you? My first contact was with my grandmother. I spent my entire childhood working with her and she was always an entrepreneur. She had several lingerie stores in Belo Horizonte. It was with her that I learned to be an entrepreneur, as I started dealing with money and difficult situations at an early age. She influenced me a lot. 2 - How was your experience selling bows at a fair with your grandmother and how did it help in your entrepreneurial development? I went through a lot in my childhood and my grandmother taught me not to victimize myself. I started seeing life differently and doing what needed to be done. I learned not to depend on motivation. 3 - Could you tell us about your process of moving to the United States at age 15? What were the biggest difficulties you faced and how did you deal with them? At 15, I came to visit and fell in love. I didn't want to go back to Brazil. When I returned at 19, I had a lot of difficulty with English and finding my way in a profession. I had to make it work, I didn't have much choice. 4- How was your transition from working in the cleaning industry to starting your own business? What were the challenges faced and the strategies adopted? My cleaning company happened gradually. With 1 and a half years in the business, I started focusing on administration and learning new things to implement in my business. I learned a lot by testing and making mistakes. 5- How did you manage to expand your business beyond the cleaning industry? What were the factors that contributed to the growth of your company? I assumed my position, even without fully understanding it. And I decided to do what needed to be done. I am very grateful for everything that is happening. I see success as a consequence of everything I have planted. 6- How do you feel about your current success and what do you plan to do to continue growing? What are the next steps? I am very grateful and happy to have moved forward and not given up. I plan to scale my business digitally, focusing on mentorship, which is something I love to do. I feel fulfilled giving speeches, mentorship, and courses. I want to help more and more people who have had difficulty starting a business, like I did.
- Sammy talks about the importance of nurturing and respectful parenting exclusively for Hooks
Credits: Photo: Jonathan Tainã (@iamjapat) Designer cover: @mathlopes General direction : @directorhooks Sammy is originally from São Bernardo do Campo and currently lives in the capital of São Paulo. She is a parenting educator, mentor, speaker, and influencer who shares daily teachings and experiences with her 3-year-old son, Jake. Currently, she has over 4.6 million followers on TikTok and 4.3 million on Instagram! Sammy values respectful parenting, and we all know the importance of it, but how does it actually impact a child's development? Parenting education is an important process in the formation of children and adolescents. It refers to the role played by parents in transmitting values, skills, and knowledge to their children. Although the role of parents in educating their children has historically been associated with the maternal figure, fatherhood also plays a fundamental role in the upbringing of children. Parenting education also includes the transmission of ethical and moral values. Parents have the responsibility to teach their children respect for others, honesty, responsibility, empathy, and solidarity. These values are essential for the formation of conscientious and engaged citizens. In addition, parenting education also involves encouraging formal education. Parents should stimulate their children's interest in knowledge, encouraging them to attend school and seek learning opportunities. They can also play an important role in their children's career choice by offering guidance and support regarding their professional choices. In summary, parenting education is a fundamental process in the formation of children, helping them to become responsible, ethical, supportive, and conscientious individuals. Parents play a crucial role in this process by offering support, guidance, and love to their children throughout their life journey. Sammy provides mentoring services annually for very discreet high society families, opening only 5 spots per year, which are only accessible by referral, as she closely monitors the parents and the child's education and actively participates in the adult/child relationship. "It's a very personalized and dynamic work," she says. It's no wonder that her son Jake is a prodigy and, at only 3 years old, speaks 3 languages, does math calculations, knows names and characteristics of planets in the solar system, and recently started reading small words. Jake is communicative and shows leadership, helping children with their tasks, staying calm, and being persistent in not giving up on their goals and activities, thus showing the differential of her work in the development and growth through her son! We had the opportunity to interview this incredible woman who has so much to contribute to the future of our children! Come with us! 1- You are a parenting educator, mentor, speaker, and influencer, including doing annual mentorship with very discreet high society families, opening very few spots per month, and only by referral. What was your motivation for working in this field? • I have always been passionate about studying and understanding human behavior, their mind, and how everything we experience during our life influences our decisions and the way we deal with everything, but I have always had a special passion for children. By delving deeper into education and how to do things differently from previous generations, I became very good at helping adults identify and reframe, consciously and unconsciously, everything they went through and acquired, sometimes without even realizing it, during their childhood. And especially training them to do things differently with their children. Some may call it life, I call it God, He put me in the right places, with the right people, and my advice turned into a job, where acquaintances asked for my guidance and mentorship. 2- Jake is undoubtedly a child prodigy! At just 3 years old, he speaks 3 languages, does math, knows the names and characteristics of planets in the solar system, and recently started reading small words. You practice exemplary respectful education with him! How do you manage to always be attentive to this way of learning? Do you ever lose your temper and act in a way that you would consider "incorrect"? We need to know our strengths and weaknesses. When I understood that, to respect my child, I needed to respect myself, everything became easier. I'm always studying about the subject. First, I identified my weak points, so I could work on them, then I maximized my strong points. All of this is a constant work, a mix of emotions, tears, insights, self-control, but mainly, willpower. The simple "wanting" is PERFECT! I just need that. Within this lifestyle, there are mistakes, there are tears, there are highs and there are lows, and that's okay because you want it and are determined to go through it. Respectful Education is incredible precisely because it never ends, I'm always learning, falling, getting up... Think about it: we adults, after years of walking every day, sometimes trip over our own feet (laughs). The thing is, just like walking, we don't need to achieve perfection to have enjoyed the journey in the best way we could have. 3- How do you deal with the pressures of being a mother and a professional? And what was the biggest challenge you faced as Jake's mother? What did you do to stay strong and overcome it? I cry (laughs), it's funny, but it's true. We were taught that we need to be strong enough not to cry, not to feel, to endure. But we don't have to! If you break your arm, why pretend it's not hurting? You can and should express yourself. This shows your mind that you're not ignoring yourself. It helps you start over. Jake went through a phase we call the "terrible twos." Being a public figure and having my child throwing himself on the floor at the grocery store taught me a lot of things. First: not to reproduce what my mother would do, second: not to care about what people think, and third: it's not always time to teach, sometimes we just need to embrace a sudden and unregulated cortisol explosion that your child has no idea how to stop. 4- What advice would you give to future first-time moms and dads about respectful parenting? What would you have liked your mother to do in this situation? 5- How would you describe your experience of raising Jake so far? Challenging, loving, and true. Challenging because a child is not a blank canvas for you to paint on (I thought that before having a child) but rather a canvas with all the colors and shades that exist, dancing with each other in an organized catastrophe. Loving because I gave my all. And true because I have listened to what God has for us and accept nothing less than that. 6- What are the main lessons you teach Jake? And how do you deal with not putting your personal expectations on his upbringing? After all, every child has a unique personality! How do you act to not influence this matter? Self-control: our emotions do not define who we are, but rather what we do with them. Honesty: knowing when you're right and when you're wrong. Communication: expressing your feelings and setting boundaries. Perseverance and well-defined goals: knowing exactly what you're going to do and going all the way. In fact, we influence without even realizing it, they learn from what they see. Be a good person, and you will create a successful adult. I am 24 years old, young and playful spirit, which helps me understand that we are unique and need to play to stimulate creativity and develop personality. 7- And last but not least: what is your voice? What would you like to shout to the world if you had the opportunity? God is raising an army, and we are going to reach the new generations. Mental health, self-esteem, and emotional wisdom will, for the first time in history, be a priority for all parents and their children. So that they can thrive and be successful. Creating an Extraordinary Future!
- Beatriz Bomfim, the young woman who, at only 17 years old, has been earning respect and admiration
Credits @lehduranhair @renatoapaz @carpediem.marca by Bianca Damasceno @nicollassantos_estudio @tania Santos Beatriz Bomfim Wiltemburg has a promising career even at the young age of 17. The young woman is a model, entrepreneur, businesswoman, career advisor for other models, and influencer, meaning that her resume is already impressive despite her age. She exudes beauty, charisma, professionalism, and a great deal of discipline. She was born in Guarulhos, São Paulo. Beatriz Bomfim is a girl-woman who is increasingly standing out, whether it's because of her beauty, professionalism despite her young age, good communication skills, or entrepreneurial vision. The young woman is gifted with a lot of responsibility and professionalism. It is evident that, even at just 17 years old, she has a lot to teach many adults. For her, coming of age is not synonymous with responsibility, and she proves it in practice. Be inspired by young Beatriz Bomfim, who is already an inspiration to many women. 1 - Beatriz, how did your interest in fashion start? Did you always aspire to a career as a model? "Yes, I always wanted to be a model. Since my childhood, my favorite pastimes involved walking down the runway and selecting clothes and accessories to dress up in. Currently, I work in the fashion industry as a model and entrepreneur, as well as working as a model agency manager in my own agency, 'B Digital Agency.' My experience and dedication have allowed me to work in this field. Today, I offer career mentoring, instruct on how to enter the market, and provide tips related to the fashion industry. Helping other women motivates me even more, and I enjoy sharing my knowledge. It's not because I'm young that I can't add value to other people's lives. I did my first modeling job at the age of 7, accompanied by my parents. Since they always worked, many times it was my babysitter who took me to model castings. However, it became unfeasible for her to take me to castings because I needed to be accompanied by a legal guardian. So, due to my parents' busy schedules, who could not dedicate themselves exclusively to my work, my career was put on hold. Since childhood, I made my own jewelry to sell. In other words, I always wanted to have my own money and seek my independence. Around the age of 14 or 15, with more responsibility and maturity, I returned to work as a model. I have always been fascinated by the glamour and glitz of the modeling career, the shine of photography, makeup, posing, having beautifully styled hair. It has always been a dream, and today it is a reality." 2 - About being an entrepreneur, did you ever imagine you would identify so much with it? "When I started, I had no idea how far I could go, I had a limited vision, but over time, with work and experience, my mind expanded, and then the idea of having my own business emerged, and of course, motivating and helping people who have the dream of being a model become a reality in a more affordable way, because when I started, I had very high material costs, and I only managed to do it with a lot of effort from my parents. At the time, my book cost around R$ 5,000.00, and I know that this amount becomes unfeasible for many girls. So, through my agency, 'B Digital Agency,' I can give people the opportunity for much less and, of course, ensure that they will get a return on their investment." 3 - How was it to start a business on your own? Tell us a bit about your story. "Starting a business on my own was not easy, but it's rewarding! You have the chance to follow every process, every step, and if you 'fall', you have to remember that you are responsible for picking yourself back up. Solo entrepreneurship doesn't allow for procrastination, because if you don't do it, there's no one else to do it for you. This has given me a lot of emotional and professional responsibility! I always try to solve problems with positive attitudes." 4 - Was there any situation that was the turning point for you to decide to become an entrepreneur? "I've always seen my parents working hard to do their best for me. So, from my experiences, I wanted to have the commitment to help other models achieve their dreams. The goal of my agency is to make dreams accessible. I am aware that I have been able to take advantage of the difficulties in my journey to become a woman who, even at a young age, already has achievements and responsibilities. Being an entrepreneur has also allowed me to improve my family's quality of life, and that makes me very happy and motivates me even more." 5 - "You are a very young woman, do you think that people are hesitant about your professionalism because of your age? Have you experienced prejudice because of it? "I'm 17 years old, but I feel like I already have much more age at work. I've had adult responsibilities since I was young. My dedication and responsibility have allowed me to reach where I am today. The journey was not easy, but I don't regret anything. I now have a team that supports me, but I still make sure to be the first to make decisions on certain matters, such as meeting and negotiating with clients. I get very involved in my work, I love being part of every process. I have heard comments like 'You're old enough to be my granddaughter' or 'Why are you working at such a young age?', but I let my results speak for themselves. I know that many people think that a person's ability has to do only with the age they present, which is a big mistake." 6 - How would you describe yourself in a few words? "I am a bold, ambitious, authentic, and very determined girl-woman in everything I set out to do. I am proud of my journey and I will never stop striving to be my best version." 7 - Have you ever thought about giving up? "Not giving up, but I have had moments of discouragement, which I believe happens to many people. Because my work is quite exhausting, and not just physically, but also mentally, there have been times when I have felt very tired. But I know that everything is a cycle, just as there are days of rain and sun, there are also days of full vigor and very tiring days, but I do not allow myself to give up, only to rest. Just because one day did not go as expected, it doesn't mean we should give up on our purpose." 8 - Last question, but not least important: if you could display a message on a billboard, what would it be? "I really like two phrases that make total sense to me: 'Whatever the mind can conceive and believe, it can achieve' and 'If you can think it, you can achieve it'."
- Hoyeon and Aya Nakamura are the new global ambassadors of Lancôme
Text by Matheus Hooks The South Korean actress and model and the French-Malian singer and songwriter are the new faces of the makeup, fragrance, and skincare categories of the French beauty brand. Lancôme has just announced its newest global ambassadors, South Korean model Hoyeon and French-Malian singer Aya Nakamura, who join a weighty team that already includes Julia Roberts, Kate Winslet, Penélope Cruz, among other big stars. The two artists will represent the brand's three categories: makeup, fragrance, and skincare. Photos by FSB Comunicação. Hoyeon, who began her career as a freelance model at 16 and placed second in the fourth season of the Korean TV show "Korea's Next Top Model," is an inspiration to many young people worldwide. She has starred in fashion campaigns for major brands and also acted in dramas, winning the SAG Awards and being nominated for the Emmy. On her Instagram, where she has over 22 million followers, she shares her journey and her worldview, which will now be even stronger with the partnership with Lancôme. Photos by FSB Comunicação. Aya Nakamura, on the other hand, is a singer and songwriter who mixes African and pop rhythms, creating a unique and striking style. At 23, she is already one of the main voices of French and international music, with hits like 'Djadja.' In her lyrics and on her social media, Aya invites her fans to celebrate their individuality and to become whoever they want to be. With the partnership with Lancôme, she hopes to inspire even more people to follow their dreams. For Françoise Lehmann, Lancôme's international president, the two ambassadors are an example of strength and talent and represent the diversity and creativity that the brand seeks. "We are excited to sign with two such incredible ambassadors, who will help us empower women around the world," Lehmann said. With Lancôme, Hoyeon and Aya Nakamura will show that beauty is in the diversity and uniqueness of each person.
- Franciele Reis is passionate about the fashion and travel universes, but she reveals her new passion
Be enchanted by this woman who is very determined in everything she sets out to do. COVER MODEL EDITION - GLOBAL ISSUE Make: _andremattos Photos: itamazzutti Look: lucasbrando Franciele Reis is passionate about the fashion world and is currently dedicated to her studies. She is a theater student and intends to work as an actress. She is from Minas Gerais, but has lived in São Paulo for many years. We know that the fashion world is becoming increasingly versatile, thanks in large part to social media, which has already brought about many changes. She has always shown an interest in fashion. She has always liked to take care of herself, daring to dress differently and never liking to follow just one standard. Since she was young, she has had her own style that pleases many people. The beauty receives many compliments and says she never tires of them. She is a woman who is not afraid of challenges, on the contrary, in the face of challenges, she discovers that she can go further. For her, overcoming obstacles makes people stronger and more courageous. The desire to grow every day has always been part of her career, and she has never been a person who has settled. Therefore, her life is anything but monotonous. She emphasizes that the events in her life were not just luck, but a lot of dedication and wisdom to take advantage of every opportunity. Many obstacles have already been overcome, and she is very proud of it. She also reveals her passion for travel, having already visited several countries and intending to visit even more places. We had the opportunity to get to know her better, come with us! Be enchanted too! 1 - Franciele, how did your interest in fashion start? Did you always aspire to be a model? "Since I was a child, I've always been very attracted to watching fashion shows on television, I imagined myself in the models' place. My favorite game was playing to be a model. Even my mother's shoes didn't fit me, I would take them from her wardrobe to make the game even more real. The ambition for this career really materialized in adolescence." 2 - How would you describe yourself in a few words? "I am a courageous person, I like challenges, they show me how far I can go, how much better I am. With each challenge, I reaffirm to myself that I can always surpass myself, I should not let negative, pessimistic thoughts be greater than my will. I'm not afraid to face the unknown. I'm also a very sincere and rational person, I know how to think with reason and not just with my heart, which seems to be very difficult for most people nowadays." 3- You're also an entrepreneur, right? Tell us a bit about your story. "Yes, I am! I've always wanted to have my own business. In 2020, I decided to invest in a franchise, which was a bit complicated because I didn't imagine that the pandemic would happen, in fact, everyone was caught off guard. I was very anxious during this period for the inauguration, which could only be done much later than planned. I believe that everything is a process and this was a period of a lot of maturity, responsibility, understanding and a lot of resilience. Things didn't turn out as I expected, but I overcame all the obstacles along the way." 4- What is your opinion about the body profile requirements in the modeling industry? Since both aesthetics and body profile are fundamental requirements to pursue this career. "I think the fashion industry has evolved and now embraces all types of beauty. There was a time when people had to fit into certain standards. Today, we see more personality and people aren't afraid to express their own styles, their tastes, their visual identities, and that's charming! The fashion universe is constantly evolving." 5- What were the most remarkable events in your life? "I could mention many cool moments in my life, but I like the idea that life flows, and it's not exactly a day that should be remembered as memorable. Every day is unique and we should make it special." 6- Franciele, did you ever consider giving up at any point in your journey? "I didn't consider giving up, but due to the increasingly intense routine, I realized it was time to take a break. I stepped back from the fashion industry for a while and dedicated myself to the nutrition college, which is an area that has always caught my attention. I graduated, and now I'm back." 7- Could you tell us about some accomplishments you have achieved through your work? "I am happy to realize that there have been many achievements, but when I acquired a beauty franchise in Belo Horizonte it was very relevant to me. But my biggest accomplishment today, and always will be, is that I have been able to provide more comfort for my family. I always strive to contribute even more intensely." 8- Do you believe that the trips you have taken have contributed to your life in any way? How so? "All trips contribute a lot!! They are enriching!! I have had the opportunity to get to know other cultures, arts, fashion, cuisine, and so many other aspects. I have visited countries where there is a better quality of life, where things really work." 9- Do you have any plans/projects/ambitions that you could share with us exclusively? "I have been dedicating a lot of effort to my acting career. I like to have full attention, that is, maximum focus on what I have chosen to live at the moment, and currently it is my acting career. I don't just have initiative, if I start a project, I also have 'finishing power', I keep going until I finish." 10- Do you have any complementary activity or hobby? Which ones? Do you think they impact your life in any way? "I have several!! One of them is practicing running, I feel light and free when I'm running. I use the moments of running to reflect, I feel present in that moment, I think about everything I still want to achieve, as well as my dreams. Therefore, it is clear that this practice provides me with peace and also happiness. Practicing physical activities doesn't just impact on health, it's not just the physical that matters, we must think about the various benefits. I also really enjoy horseback riding. I love nature, so for me it's a moment to connect with myself. I believe that when we are connected with God and nature everything becomes more beautiful, we truly feel grateful. Because of theater, watching movies and series has also become frequent in my life, I realize that this helps me to acquire more knowledge since I am studying dramatic arts, so I observe the performances a lot, I look for details. I like to use opportunities for my evolution, to always learn more." 11 - Last but not least, if you could display a message on a billboard, what would it be? "To live is to go forth. Everything is waiting for us. It is a matter of courage and love."
- Claudia Costa, tells about her experiences and reveals her opinion on the fashion universe
COVER FASHION EDITION Credits Style @stylebyste Photos @joaocassioph Claudia Costa is a strong and determined woman. She is a digital influencer, communicator, marketing student and photographic model. The beauty from Paraná loves to travel and has already visited several countries. Anyone who accompanies her knows how busy her life is. Between one airport and another, the model shares her itineraries with her followers. She loves interacting with people. Even young, she already has a trajectory of many accomplishments. In her career, she is fully committed to getting the best results. Since her childhood and adolescence, everyone around her always noticed that she had the feeling to be a model, and then her career became a reality as a photographic model. Claudia is able to recognize that it is the reactions to circumstances that shape our future, and she knew how to make moments become important for her growth. In her trajectory she had to deal with mishaps, but she had the wisdom to overcome all unwanted situations. As for fashion, she makes it clear that each person should feel like a unique being, since every beauty is unique. For her, people should not try to fit into the standards, they should not physically mold themselves to fit within any standard. The world of fashion is constantly evolving. In this interview, Cláudia exudes her beauty and charisma. She knows more about her personality and life trajectory. 1- Claudia, when did you identify with the photographic model career? Tell us a little about your experience. “My identification came at age 16 when I was in a square in my city and a photographer stopped me and asked if I was a model, that is, I was noticed. This encounter was a true watershed for me. He talked to my family, since I was underage, and then he gave me the opportunity to be a model in his own store, and since then several invitations have come up that have made me love fashion even more. This unexpected encounter really changed my life.” 2-How would you define yourself in a few words? “I consider myself a person with a good heart, I like to help people. I'm also persistent, I don't give up even with difficulties, I'm always looking for my best version. I have a horror of lies, I appreciate people's sincerity and I am also very sincere”. 3-You are always very well dressed, your looks are admired by many women. Have you always liked the world of fashion? “I have always loved fashion. Since I was young, I liked to be daring with my clothes, to have my own taste. I was that child who goes to his mother's wardrobe and tries on clothes, even though they don't fit. I always liked to be well dressed, to be noticed. But my true love for the world of fashion came when I realized that I could have ambitions that I had never weighed before. Fashion provided me with many learnings and achievements. Fashion is a way to feel free, to expose your exterior!”. 4- You are a very empowered woman. Is it important for you to have a visual identity? “Yes, since it says a lot about you. To have a visual identity, it is not necessary to follow fashion, but to have personality when dressing and also behaving. Having your own style is feeling free!”. 5- Have you ever had a moment in your life when you thought about giving up? “Yes, several times. I remember that when I worked as a telemarketer and had to adjust my office hours with that of a model, it was always tiring, but I was always positive even though I wanted to give up. Today I realize how important all situations experienced are, as each phase requires something new from us. The path of life is made up of ups and downs, and we have to know how to deal with them and not lose sight of them. Life is made of moments, and I believe that there is no perfect life, only perfect moments”. 6- Through your Instagram, it can be seen that you are a woman who plans a lot of trips, right? Name some places that enchanted you. Do your trips contribute in any way to your professional life? "I love to travel!!! I have already visited many countries, but Switzerland and Italy have been my favorite places so far. Through travel I can feel my essence more, they are moments that I like to enjoy my own company, go to the places I want, do what I like...among many other things. Travel is enriching for me, as I get to have several experiences”. 7- Is your routine very busy, do you have any hobbies to escape the hustle and bustle of everyday life? Which? “I really enjoy walking outside and being with people I love. Simple pleases me. I value taking care of the health of body and mind. Even traveling back and forth, I have a commitment to always go to the gym to practice physical exercises, I feel good”. 8- Even being a photographic model, I believe that you already had demands regarding your body. How do you see the future of models' careers in terms of body profile requirements? “I believe that in the future there will no longer be a standard for being a model, times have changed and everything changes every moment. Even though this is still a taboo, I believe that the stereotype of thin and tall bodies will not be as in demand as they once were. People learned to value themselves more, to realize that being different is normal, and that's beautiful! Each person is unique. Therefore, a beauty standard should not be established. Beauty has always been valued, but I realize that over the years, the choice of a pattern is demystifying. More and more women and men are accepting themselves, making the fashion niche even more personality”. 9- Claudia, you are an inspiration to many women. How do you feel about it? “I love being an inspiration, I love when I post something and people ask me about what was posted, I feel that somehow I'm adding to something, that is, I feel useful and I love that feeling. It is very gratifying to receive so much affection from the people who accompany me". 10- Last question, but not least: if you could expose a message on a billboard, what would it be? "Life is in your hands, you choose whether to turn it into something good or something bad."
- GLAUBER BASSI EXHIBITS HIS BLACK SOUL PROJECT AT THE RENOWNED HOTEL FASANO IN SALVADOR
Based in Milan, fashion photographer Glauber Bassi gives visibility to the black people of Salvador with the BLACK SOUL exhibition Curated by Denise Camargo. At the invitation of international model Carlos Cruz, he turns his gaze to Brazil with the BLACK SOUL exhibition “It is not just about fashion photography, but about a homage to the black soul of Salvador” says Glauber Bassi. Carlos Cruz is an international model, known in the capital of Bahia as the “king of the favela”. He idealized the project with the aim of giving prominence and opportunities to his peers. The images still dialogue with the issue of structural racism and diversity, contributing to the important contemporary debate. BLACK SOUL was produced in iconic spots in the city of Salvador, such as Pelourinho, Santo Antônio and Gamboa. The essay values underrepresented models in Brazilian fashion culture. The work includes Afro elements for the scene, such as straw, drums, basins or ethnic graphics. The photos were taken at the end of 2021, with models from social projects. ABOUT GLAUBER BASSI: Fashion photographer, from São Paulo, born in Caçapava, SP, he grew up in a photographic environment. Son of a wedding photographer, he discovered the production of images and its analogue techniques in his childhood and, fascinated by this universe, started his professionalization early at the age of 14, working alongside his father. Years later, with his eyes completely turned towards Photography, he studied Publicity and Propaganda at UNITAU, University of Taubaté, SP, a path that took him abroad in search of improvement where he completed his training in Fashion Photography at the prestigious European Institute di Design in Milan, where he has been based for 25 years. After some internships with renowned local photographers, he set up his own studio, starting a solid international career, signing campaigns for hype companies such as Geox, a leading brand in the international lifestyle footwear market, and the Viennese contemporary design studio Sheyn, among others. Working in the Milan, Paris, London and New York circuit, he works for the biggest editorial publications in the fashion world, such as the German Volant Magazine, Vanity Teen NYC and the references Vogue and Harper's Bazaar. BASSI ABOUT THE EXHIBITION AT HOTEL FASANO: 06/02/2023 was the day of the opening vernissage of my exhibition at the Hotel Fasano in Salvador. I have no words to describe my happiness and satisfaction at having this beautiful work being exhibited in Bahia, a place where I have great affection and where the project was idealized. With a 30-year career and a lot of experience, I've experienced incredible things through my work, but nothing explains the feeling of recording the emotions of more than 60 black models from the outskirts of Salvador who seek appreciation in the field of art and fashion every day. Observing those eyes filled with dreams and willpower affirms that with my art I can touch the world. And it is very gratifying to see that Black Soul has opened doors for models who participated in the project to be outside Brazil following an international career, this makes me even more grateful and makes me certain that I am on the right path. GRATITUDE! AND WAIT, BECAUSE BLACK SOUL IS COMING TO EUROPE.
- Amaro launches collection and brings a new proposal for “The color of the year”
Amaro launches its new collection today, bringing a creative proposal that aims to remind all of us that we can go further, choosing more than one color to accompany us throughout the year. With a campaign motto that says: “The color of the year is whatever you want”, the launch exercises creative freedom and inspires the use and variation of colors for everyday life, going beyond the basic black of everyday life. Amaro publicity photos The collection includes casual and festive wear, and contains a wide range of vibrant and neon colors such as lime and pink to encourage the possibilities of its consumers, which can range from monochrome to color block. classic shapes and tailoring will be presented, as well as prints and sequins. In addition, the new collection is in line with global trends, bringing pieces in magenta, considered the color of the year by Pantone. Amaro publicity photos For women who want to take advantage of colors in their looks, but don't know how, Amaro teamed up with fashion producer Bia Perotti to give tips on how to wear colorful clothes on a daily basis, escaping the obvious and creating striking looks with pieces from new collection. Amaro publicity photos The pieces are already available on the Amaro app and website and can also be found in the Guide Shops, the brand's physical spaces. Check the addresses of the Guide Shops in Link. To find out more about the collection, follow AMARO on their social media @amaro and on their website.
- Karolina Moura beyond the catwalks. Be enchanted by this model that is synonymous with persistence
Karolina Moura, is a model, and at just 19 years old, she already has a trajectory of many overcomes and achievements. She is from Goiânia, currently lives in Miami and New York, has already represented major brands and graced several magazine covers. COVER NEW YORK EDITION Stylist @carllosmartinz Stylist @ilumi.nath Photography @eumarcosdourado Make @jucamposbeauty The young model has already lived in more than 25 countries, such as: Milan, London, Paris, Madrid, Athens, Mexico etc. She has already been highlighted by internationally renowned brands, such as: Dolce Gabbana, Armani, Hugo Boss, Guess, Maxim, Vogue, Magnifik, Intimissi, among many others. It is clear that Karolina is a determined, empowered woman who exudes beauty and sympathy. Even with different challenges, she never considered the idea of giving up on her dreams, she always knew that for this career she would have to be willing and flexible, and she does not regret her choices. She points out that this career required a deep dive into this environment, which is competitive and is often seen only as a very glamorous job. Karolina makes it clear that for this profession, a healthy, balanced and ideal diet for her physical size will make all the difference. And it's not just the physical preparation that should be given attention, it's essential to prepare psychologically to withstand the pace of the career. And we at Hooks had the opportunity to interview this model who owns a truly inspiring and contagious trajectory. Come with us! 1-Karolina, have you always wanted a modeling career? When and how did you know you had “feeling” on the catwalks? “Since my childhood, becoming a model has always been my big dream. I was always parading around my house, and I was always imagining myself on the catwalks. The games with the friends involved parades, costume changes, applause, among other actions that are part of this universe. When I was only 7 years old, my mother took me to some contests, but there weren't many since they were expensive and she couldn't pay the fees. At the age of 15 I tried to join an agency, but they told me that I wasn't pretty enough to be a model and I also heard other comments that weakened my dream of this career. A year later I met Alexandre, the owner of the ACM agency in Goiânia, he was on a fashion show in a mall also in Goiânia. He already told me that when he saw me passing by with my mother, I called his attention and he had the initiative to approach me and then he called me to meet his agency, I went, but very hopeless, but the long-awaited moment happened. Alexandre gave me opportunities and in the same week I did a show and in the second week another one, and in this show an agency in Milan noticed me and got in touch with Alexandre saying that he wanted me to go to Milan as soon as possible, and a month later I was already working in the fashion capital, thus fulfilling my childhood dream. I always knew that was my purpose, and today I am very happy with so many achievements.” 2-How would you define yourself in a few words? “I am a very determined person, focused on my goals, but without losing my essence, which is always to be kind, kind and calm. If I were to define myself in just one word I would say persistence, I always run after my goals, I don't give up easily on what I want, some may even judge it as stubbornness, but the correct definition would be persistence.” 3-We heard many people comment that the models are very disciplined. Tell us a little about your routine, your preparation for work. “Working as a model is not monotonous days, that is, the routine is very inconsistent. Having a routine is not something so simple in this career, as there is always some casting, work or trips that you only know about the night before. But I try to have a healthy life, the practice of physical exercises and a healthy diet are essential. At first it was very difficult, but nowadays I got used to it and learned to adapt. 4-We know that to pursue a career as a model, both aesthetics and body profile are fundamental requirements. What is your opinion about the body profile requirements in this field? “When we hear that someone wants to pursue a modeling career, we immediately imagine a tall, thin and beautiful woman. Many agencies look for models with a minimum height of 1.75 cm with a maximum hip height of 90 cm for fashion models, among other characteristics. However, a few years ago, this branch had some adaptations. Nowadays shorter women with not so thin bodies are already accepted as models. It is already clear that this career can cover different types of beauty, therefore, there is a range of options and categories of models and jobs. In my opinion I always preferred the style of Victoria's Secret models, which was the style of beauty in the world for many years. I think that a model should be tall, thin and beautiful, as this differentiates her from other people in other markets. The modeling profession was once more respected, nowadays saying that you are a model unfortunately can sound like a 'laughing' reason and many people even take it to the thought of prostitution, and that is totally wrong, it is absurd.” 5-How do you see yourself as a model in the future? Is there a project you could tell us about? “I intend to work for a few more years as a model, and when I realize that work no longer motivates me, I would like to study medicine, as that was also my wish before working as a model. In medicine, I already know what area I would specialize in, it would be neuropediatrics, I would really like to work with autistic children.” 6- Regarding your recognition, did you imagine that one day you would be such an influential model? "In truth no. As I mentioned, when I was 15 years old, having a disappointment involving my dream/career, hearing a lot of nasty comments, it really affected my self-esteem, and I thought I could never be a successful model, but I was wrong. I am very grateful for everything that happened to me because it made me stronger. So, today I can see that the difficulties shaped my character and were essential for me to become a more mature person.” 7-In your opinion, what are the advantages and disadvantages of fame? “The perks of being famous are the opportunities that become more visible, both professionally and in your personal life. However, there are also disadvantages, it becomes more difficult to trust people, one must be careful to distinguish who is really close by interest and who is close by affection, admiration.” 8- What message would you give to those who want to follow the same profession? “Be very focused and objective”, that was the phrase I heard from someone when I was going to Milan for the first time, and I never forgot it, because I learned that everything done with determination will enable several achievements, regardless of the profession.” 9—Karolina, was there a moment when you thought about giving up your career? "Often. Being a model is not an easy profession as many imagine, because we are away from our family, we spend a lot of time alone, not to mention the pressure we feel in various aspects. But I always had the support of my family, who didn't let distance be synonymous with absence. I always had a lot of faith and sought God a lot in the most difficult times, and I never stopped giving thanks for the good ones. So, to have achieved so many achievements and to get where I am, it was because I didn’t let the obstacles be greater than my persistence.” 10- Could you tell us some accomplishments that you obtained through your work? “I worked for brands that were my favorites since I was a child, I did several magazines and reports, I visited more than 25 countries in 3 years. I currently work in New York, and it has always been my dream to get to know and work there, since in NY models have even more chances of becoming big names.” 11- Last question, but not least: if you could expose a message on a billboard, what would it be? “Trust in yourself, never stop believing in yourself and think you are not capable, because you are!!! Each person is unique and special. Learn to be confident in yourself.”
- Fall in love with Kelly Bortolini. Passionate about fashion, she has been standing out on Instagram
Cover Dubai international edition Photos: Irinaa Okuneva - @irinaa_okuneva Production: @dashakova_style Former Brazilian model Kelly Bortolini was and still is very successful. She reveals her love for fashion and entrepreneurship. She currently manages a network of companies. Kelly was born in Três Passos(City), in the interior of Rio Grande do Sul(BR). The fashion universe has beauties from all over the world, but it is clear that Brazilian representatives have always attracted a lot of attention, and Kelly was no different. The gaucho exudes beauty and charisma wherever she goes. She reveals that she always liked to be always in tune with fashion, and even though she doesn't work professionally in this field, she always follows trends, news and is always motivating her colleagues who are in this niche. In her trajectory, she says that she has already gone through several challenges, but says that being an entrepreneur in Dubai was one of the most remarkable ones. “I am very grateful for everything in my life, overcoming challenges made me happier and more satisfied”, celebrates Kelly. She points out that there were many remarkable events in her life, so she collects many memories that make her very happy and proud of the woman she has become. Currently, he is traveling a lot for work to different countries. Kelly has worked and visited several places and is passionate about getting to know different cultures, tastes, cuisines, visiting tourist spots that always enchant her and reveals that she loves learning new languages and is very dedicated to it. She also comments that on her travels she is fascinated by observing how the inhabitants of each place dress and express themselves through fashion. The visual image is capable of transmitting competence and commitment. On her Instagram @kelly.bortolini, the beauty has already gained more than 466,000 followers. On this social network, she shares her routine, hobbies, trips, tastes, her looks and much more. She is gaining more followers every day for having such good taste in dressing and for being so friendly and patient with her followers' questions. On Instagram, her looks draw attention, and are greatly admired. For her, a visual image says a lot about a person's tastes. “Clothes, as well as accessories, are extremely important in composing the image you want to convey of yourself at every moment”, he says. It is already known that the influence of colors in fashion is fundamental, and through looks that are often colorful, it is even possible to express feelings. Kelly “plays” with colors in her clothes. “There are days when I wake up very creative and I love to combine colors,” she says. Fashionable coloring has its importance and effectiveness. Making use of colors in compositions is very important, because even feelings can be expressed through colors.












