top of page
PUMA and Larissa Manoela announce a new training collection
Larissa Manoela with the new PUMA training collection PUMA and Larissa Manoela join forces to launch the brand's new women's training and...
Matheus Hooks/ Editor-In-Chief
Jul 31, 20231 min read
RDD JEWELRY unveils a new visual identity and reinforces its position in the jewelry market
RDD Jewelry, a prestigious company in the industry, is reinventing itself with a new visual identity, marking a new phase in its...
Matheus Hooks/ Editor-In-Chief
Jul 27, 20232 min read
Dara - This Barbie is a Drag Queen
"DRAG" COVER EDITION - JULY ISSUE Model: @the.only.dara Photos: @gutyerrez Videomaker: @dyegofiszter Look: @gegem.bauer Styling:...
Matheus Hooks/ Editor-In-Chief
Jul 20, 20234 min read
Ana Andrade: Exploring the World
"TRIPS" COVER EDITION - JULY ISSUE Photos: JoyChemonte - @joychemontephoto Fashion Director Hooks: Matheus Hooks - @directorhooks...
Matheus Hooks/ Editor-In-Chief
Jul 17, 20234 min read
Animale dives into the French Riviera to create its Summer 24 collection
The brand showcases the perfect union between artistic perceptions and the expressive lightness of the French seaside summer. Photos:...
Matheus Hooks/ Editor-In-Chief
Jul 11, 20232 min read
Bianca Zara: The Streamer who went from zero to a million!
“DUBAI” COVER EDITION - JULY ISSUE Photos: Thilina Kuruwita - @thilina_kuruwita Hooks Team - Fashion Director: Matheus Hooks -...
Hooks International
Jul 5, 20234 min read
Discover the Exquisite Launch of Cartier's New Baignoire Watch Collection
Photos promotion Cartier In a grand unveiling at Watches&Wonders 2023, Cartier is set to captivate the world once again with the release...
Matheus Hooks/ Editor-In-Chief
Jun 28, 20231 min read
FARFETCH celebrates Pride with a selection of LGBTQIA+ designers
Look of Alexandre Herchcovitch's latest collection (FARFETCH Disclosure) Those who love fashion understand the potential it has in...
Matheus Hooks/ Editor-In-Chief
Jun 27, 20233 min read
Marc Jacobs Winter 2023: A Runway Show that Challenges Virtual Speed
Photos Promotion Marc Jacobs - PHOTOGRAPHER Dan and Corina Lecca On a memorable night, the world of fashion was swept away by Marc...
Matheus Hooks/ Editor-In-Chief
Jun 27, 20232 min read
Maria Rita Xavier - Exploring Inspiring Destinations and Lifestyle
"MILAN" COVER EDITION - JUNE ISSUE Photographer: @glauberbassi / Make up: @leticia_Rocha202 / Stylist: @natykuprian / Assistent:...
Matheus Hooks/ Editor-In-Chief
Jun 26, 20234 min read
Jennifer Lopez: The International Diva Shines in the Global Campaign with the Brand PatBo
Photos promotion PatBo Jennifer Lopez, the iconic singer and multi-talented artist, once again made her mark in the fashion industry by...
Matheus Hooks/ Editor-In-Chief
Jun 22, 20232 min read
Fashion Editorial: Aricia 2023
Photos: Danillo Gram - @danillogram Look: @estilistaluisfernandogomes Accessories: @ravennaacessorios Shoes: @arezzo Stylist: @moraesde...
Matheus Hooks/ Editor-In-Chief
Jun 20, 20232 min read
Get to know and be enchanted by Beatriz Rodrigues. Challenges and overcoming are part of her life
"MISS" COVER EDITION - JUNE ISSUE Photos: @diannree_ph Make: @makeup_kis Look: @dashakova_style Hooks Team Fashion Director:...
Hooks International
Jun 19, 20233 min read
INTERVIEW - COACH LAUNCHES FILM STARRING LIL NAS X
By Matheus Hooks NEW YORK, NY - Coach has released today "Courage to Be Real" with a short film starring the brand's new global...
Matheus Hooks/ Editor-In-Chief
Jun 14, 20233 min read
Fernanda Bicalho Shines in International Fashion Editorial
Photos: Gudinni - @gudinni Clothing: Beme Clothing - @beme.clothing Shoes and Accessories: Gallitos - @gallitos_ Beauty & Hair: Aranza...
Matheus Hooks/ Editor-In-Chief
Jun 12, 20231 min read
L'Oréal Professionnel launches global campaign "Head Up" to promote the importance of mental health
After finding that over half of hairdressers in Brazil express concern about their mental health, L'Oréal Professionnel launches an...
Matheus Hooks/ Editor-In-Chief
Jun 6, 20233 min read
Carolina Herrera's Historic Resort 2024 Show: Where Rio's Vibrancy Meets Timeless Elegance
Images by @pdrpinho - Disclosure Carolina Herrera Carolina Herrera, renowned for her iconic fashion empire based in New York, made...
Matheus Hooks/ Editor-In-Chief
Jun 2, 20232 min read
Prada introduces Prada Paradoxe, the new refillable feminine fragrance.
The amber floral fragrance features natural ingredients with a refillable packaging and has Emma Watson as its ambassador. Photos...
Matheus Hooks/ Editor-In-Chief
May 8, 20233 min read
Yost: meet the independent artist who has been standing out with his unique exhibitions!
Credits: Photo: @its_holes Cover designer: @mathlopes General direction: @directorhooks Yost is a self-taught artist who has been working...
Evely Oliveira
Mar 10, 20233 min read
Mila Garro: the entrepreneur who turned difficulties into success, now on the cover of Hooks
Cover Business Edition - Global Photos Márcio Amaral Design Cover: Matheus Lopes At the age of 7, Mila started working selling ties at a...
Matheus Hooks/ Editor-In-Chief
Mar 6, 20233 min read
bottom of page