Brazilian entrepreneur Izaias Pertrelly shows how AI is already changing the way we work

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With a R$2.5 million investment, Izaias Pertrelly develops a digital automation system that replaces human tasks and revolutionizes sectors like healthcare and technology

While the world watches the transformations reshaping the job market, one Brazilian entrepreneur is already living the AI-driven revolution firsthand. Izaias Pertrelly has invested around R$2.5 million in technological solutions that streamline processes, cut costs, and automate tasks once carried out exclusively by people.

Leading two companies — the healthcare provider Blue Saúde and the tech startup Inventu — Pertrelly has been applying AI across multiple fronts. In the healthcare sector, his team has developed predictive models capable of anticipating claims based on user behavior. This innovation has enabled unprecedented strategies in the industry, such as negative premium adjustments in health plans, along with the reorganization of internal workflows and a significant reduction in waste.

At Inventu, the revolution is driven by NB1 (Number One), a system that autonomously executes browser commands. The tool performs continuous actions without the need for human supervision, significantly reducing the time spent on repetitive operational tasks — such as filling out forms, updating systems, and handling standard interactions with digital platforms.

“What we’re proposing isn’t just cost reduction — it’s a new logic of work. AI allows professionals to focus on strategic decisions while machines handle the operational,” explains Pertrelly.

To boost the visibility of his innovations, he acquired three autonomous robots and a Tesla Cybertruck — a vehicle that has become a symbol of modernity. His bold marketing strategy has drawn comparisons to Elon Musk on social media and attracted the attention of potential investors.

With his tools now entering a phase of expansion, Pertrelly believes the future of work has already begun — and it inevitably involves the integration between humans and machines. “AI didn’t come to take jobs, but to change the way we work. Those who understand this first will get ahead,” he says.