“MUSIC” COVER EDITION - AUGUST ISSUE Photos: Lineker - @lineker Instagram models: @dj.yinyang @dallismiss @kauaneteixeira Marketing and Design Director: @mathlopes Fashion Director: @directorhooks In the vibrant "MUSIC" edition of Hooks Magazine in August, we delve into the electronic music universe through the journey of the DJ duo Dallis and Kauane , known as Yin Yang . This dynamic pair graces the cover of the magazine as the highlight, bringing with them a contagious energy that is a true celebration of music and talent. The exclusive interview with Dallis and Kauane reveals an impressive early career, which flourished in just 10 months since their course completion. This short journey is already punctuated by unforgettable moments, including performances in exotic destinations such as Mykonos , Thailand , and Dubai , where the duo currently resides and where their career took off. Dallis and Kauane have a clear vision of their mission, being intense and infusing positive energy into everything they do, making each moment a unique and memorable experience. The formation of the Yin Yang duo was born from a singular inspiration. Bound by a passion for electronic music, Dallis and Kauane attended parties and festivals for years before deciding to embark on a new journey as DJs. The idea of forming the duo arose during a party in Santa Catarina (State within Brazil), as they looked at the sunrise sky and found inspiration in the Yin Yang concept. This duality of forces, combined with the connection and energy shared between the two, gave rise to a partnership that transcends music. Check out the exclusive interview now: 1. How would you describe the journey of your careers so far? What have been the most memorable moments? We consider every moment of our career to be very memorable. We started as DJs just 10 months ago, after completing our course. We have already had incredible experiences, performing in locations like Mykonos, Thailand, and Dubai, where we currently reside and where we began our career. Our mission is to be intense in every moment and infuse positive energy into everything we do, making our moments unforgettable and unique. 2. Tell us a bit about how the Yin Yang duo formed. What was the inspiration behind this partnership? We have always loved electronic music and have been attending parties and festivals for years. On August 21, 2022, during a party in Santa Catarina, the idea of taking a course and becoming DJs together and forming the duo came up. As we were leaving that party, which is located in front of Praia Brava, we looked at the sunrise sky. Half of the sky was clear and reflected in the dark sea. It was at that moment that we both mentioned at the same time that it reminded us of Yin Yang, thus becoming the perfect name for our duo. We believe that when we connect with the universe, it gifts us with many things, especially when two people connect with the same energy and strength. The name was a gift from the universe to us. On that same day, we created everything, from the style of music we would play to our unique selling point, deciding to wear only black and white clothing, and we also created a concept. We were inspired by DJs Le Twins, two Mexican twins. 3. What music style do you prefer to play as DJs? How would you describe it, and what makes it unique? We are very eclectic and love various styles of electronic music. Currently, we resonate more with house and tech house, as they allow us to get the audience dancing and take them to another level. What makes it unique is the energy we transmit in each performance. The choice of rhythm, melody, and intensity can influence the emotional and energetic state of our audience. Fast and intense beats can boost energy, while smooth melodies can have a calming effect. We prefer to elevate the audience's energy. 4. Dubai is a global hub for entertainment and culture. Why did you choose Dubai to kickstart your careers as DJs? What opportunities does this city offer for artists like yourselves? We were already residing in Dubai when we completed our course. At the end of the course, our instructor provided us with a unique opportunity: to perform at a nightclub. On that day, there was a businessman who owned several nightclubs present. After our first performance, he was impressed and invited us to perform at all of his venues. This is how we started performing, and we realized that Dubai offered more opportunities due to its status as a tourist destination, welcoming 14 million tourists a year and featuring numerous parties, clubs, and restaurants. 5. Over time, how did you realize you were developing a unique musical identity as Yin Yang? What elements define it? Not necessarily a unique musical identity, but rather a concept, a brand. We possess a distinctive style that starts with our visuals, as we always perform in black and white clothing. Our production and the choreographies we perform during certain songs are also distinctive and eye-catching elements, unique in the world. 6. Could you share a bit about Yin Yang duo's future plans? Is there an exciting project that fans can look forward to? We have many incredible projects happening up until December. However, the most exciting one is the release of our first song, accompanied by a music video. We are eager and happy because we believe it will be a significant step in our career. Additionally, we are planning a tour in Brazil in December and January. It will be an amazing experience since we have never performed in our home country before, allowing fans, friends, and family to see us perform for the first time. We can't wait to see you all there!

Photos: Raoul Fernandes - @raoulxv Marketing and Design Director: @mathlopes Fashion Director Hooks: @directorhooks On the cover - Maria Velosso , a renowned international model who shines on the global fashion scene. With a fervent passion for fashion and trends, Maria Velosso encapsulates the essence of style in its most extravagant form. Through her social media, she shares her glamorous lifestyle, inspiring followers around the world. Maria Velosso brings with her a freshness and a unique approach to fashion. She doesn't limit herself to a single source of inspiration, but instead creates an aesthetic harmony from a variety of styles, colors, and models that captivate her. "I've never thought about a fixed inspiration from a specific person or anything like that," Maria shares, "I've always used my own foundation of various different styles with colors and models that please me and stand out." A distinctive characteristic of Maria is her ability to balance the latest trends with her unmistakable personal style. She unveils the secret behind this balance by stating, "I think the balance of fashion trends always consists of how we observe them because it's not so simple to wear two trends with different objectives, but when you seek a 'neutralization' of two or more trends, everything comes together." Check out the full interview: 1. What are your main sources of inspiration when creating your looks? I've never thought about a fixed inspiration from a specific person or anything like that, I've always used my own foundation of various different styles with colors and models that please me and stand out. 2. How do you balance fashion trends with your own personal style? I think the balance of fashion trends always consists of how we observe them because it's not so simple to wear two trends with different objectives, but when you seek a 'neutralization' of two or more trends, everything comes together. 3. What are your favorite clothing pieces at the moment and why? Right now, I'm in love with oversized blazers. They have a sophisticated and versatile touch that goes well with various pieces. Additionally, knee-high boots have been my must-have for creating elegant and modern looks. 4. How do you adapt your wardrobe for different occasions, such as formal events and casual outings? Adapting my wardrobe for different occasions is like a creative adventure. For formal events, I choose stunning dresses and elegant accessories. For casual outings, I go for well-fitted jeans and loose blouses, always keeping a fashionable touch. 5. What tips do you have for someone looking to build a versatile and timeless wardrobe? My top tip is to invest in high-quality key pieces, such as a classic trench coat and a versatile black dress. Accessories are crucial too - a good pair of shoes and a bag can transform any basic outfit. 6. How does fashion influence your confidence and self-expression? Fashion is my way of expressing myself without saying a word. When I wear something I love, my confidence shines. Self-expression is at the heart of fashion, and it's amazing to see how it impacts my self-esteem. 7. What are your predictions for upcoming trends in the fashion industry? I foresee that the fashion industry will continue to embrace sustainability, with a greater focus on eco-friendly materials and ethical production processes. Additionally, I believe we'll see a unique blend of retro styles with futuristic touches, creating a truly innovative look.

The brand expands its portfolio with a cool collection of customizable jewelry Photos disclosure VIVARA - Promotiom Index On August 17th, Vivara , the largest jewelry chain in Latin America, launched the new Vivara YOU line. Vibrant, contemporary, and cool, these jewelry pieces have been added to the brand's portfolio to capture the hearts of the younger audience who are enthusiasts of customization and seek a unique style that reflects their identity. Throughout its 60 years, the jewelry brand has immortalized numerous moments, and with Vivara YOU , it's embarking on a new market movement by getting closer to a younger audience through colorful, stylish, and minimalist jewelry that offers endless possibilities for combinations. Rings, bracelets, earrings, necklaces, and pendants in gold, featuring details in London Topaz , Nephrite , Emerald , Clear Topaz , and Black Diamond , are now available to consumers through the Vivara YOU line. "Since its inception, the collection has DNA that embraces versatility in exploring limitless compositions. We want to engage with those who dare to create their own style. Cool accessories that allow for authentic combinations are a growing demand in the market, and it's important for Vivara to be present in all moments of our consumers' lives," says Marina Cirelli, Director of Marketing and Sustainability at Vivara. Invited to star in the campaign, Isis Valverde shares her perception of the new collection: "Jewelry helps me tell my stories, convey memories from generation to generation. It has always been like this for me. The new Vivara YOU line carries this characteristic in its DNA. You can customize the jewelry for yourself or as a gift, marking a special moment and making it unforgettable! The pieces are beautiful, versatile, and offer many possibilities. I was thrilled with the invitation and to share this new narrative with Vivara," said Isis Valverde. The Vivara YOU jewelry collection is now available in over 300 brand stores and on its e-commerce platform.

Image Credit: HYPEBEAST KOREA Coach announces today that artist and rapper Youngji Lee is the new global ambassador - the first from Korea . To kick off the partnership, Youngji Lee will be featured in Coach's upcoming Fall 2023 campaign. After teaching herself to rap at a young age, Youngji gained cultural prominence by becoming the youngest and first female winner of the reality show "High School Rapper" . Three years later, she solidified her status as a promising artist by becoming the first female rapper in eleven seasons to win the rap competition "Show Me the Money" , making history as the first artist to claim the dual title of winner in both reality series. Admired for her ability to boldly tell her story through music, Youngji Lee embodies Coach's message of "Courage to Be Real" , encouraging embracing all aspects of who you are with confidence, so you can inspire others to do the same. "I'm thrilled to be an ambassador for Coach, a brand I enjoy wearing and that inspires me," said Youngji Lee. "I can't wait to share what we're working on together and I'm excited to continue sharing my story as part of our collaborations." "Youngji is someone who inspires others by being herself," said Creative Director Stuart Vevers. "She embodies the spirit of confidence and self-expression that we champion at Coach, as well as our vision for a more inclusive fashion world through the Coach family." Youngji Lee also starred in the TV game show "Earth Arcade" and her YouTube talk show "My Alcohol Diary" . In 2022, she embarked on her first global tour and will kick off her tour in Asia starting from late September in Taiwan, Singapore, and more.

Expert points out tricks that have become a trend on the platform and explains how to incorporate them into your daily routine. Another day, another trend on social media. With millions of views and content creators, TikTok has proven to be a significant creative environment for various fields, and a true trend factory when it comes to the world of fashion and beauty. Whether through product reviews, get-ready-with-me videos, makeup tutorials, or hacks, the online beauty community has carved out its space in the fashion world, attracting prominent figures from the global beauty industry. Expert Lorenna Hainfellner from the Walter's Coiffeur network has highlighted a few trends that have gone viral on the platform, along with valuable tips for those who want to embrace these trends. Latte Makeup Photo Pinterest The latest beauty trend to emerge on social media is "Latte Makeup." It's a beauty trend that can transition from summer to fall, featuring makeup in primarily warm and brown tones. "Key products for this look include: a tinted moisturizer for the base, illuminating concealer to cover additional spots, well-blended cream contour for sculpting the face, brown eyeliner for a subtle smoky effect, brown eyeshadow for enhanced eye definition, a touch of shimmer on the inner eyelids, and a nude lip with gloss. Regardless of skill level, latte makeup is a simple yet professionally-worthy beauty look that will be everywhere." Diamond Lips Photo Pinterest The diamond lips technique, is the new favorite among the online beauty community. This technique involves applying a shimmering product to the cupid's bow and the center of the lower lip, blending it into the mouth. "For this, you can use a highlighter or an eyeshadow, preferably in illuminated or metallic silver tones," suggests the expert. To finish, line the rest of the lips with a nude lip liner and apply a clear gloss, which should be the final step. "The shiny focal point in the center of the lips creates the illusion of volume, while the lip liner provides definition, and together they make the perfect combo to make the lips appear fuller. The gloss adds even more glow and finish to the look." Brown Lip Contour Photo: Gigi Hadid - Photo by Steve Granitz in Getty Images Dubbed as "brownie glazed lips," this trend has been widely observed on celebrities like Hailey Bieber . However, it has been a staple in Black culture since the 1990s, with stars like Aaliyah and Naomi Campbell rocking brown lips. How about using an eyebrow pencil as a lip liner? "Simply use a brown eyebrow pencil to outline the lips. You can extend the outline slightly beyond your natural lip line to simulate fuller lips. But be careful not to overdo it with a smudged or fake effect. Then, apply a clear gloss on top." Ombré Concealer Photo Pinterest The new ombré concealer trend has taken over social media, featuring a technique that promises a gradient color result. "Simply take a very light shade of concealer and apply it to the inner corner of your eye. Then, apply a slightly darker shade of concealer next to it, moving towards the outer corner of the eye. Apply a peach-toned concealer alongside that and finish the outer corner of the eye with a touch of bright pink blush. Then, blend everything together, being careful not to completely mix the colors," emphasizes Lorenna. Adhesive Tape for Eyeliner Photo Pinterest The cat-eye eyeliner is the favorite when it comes to enhancing your look and emphasizing your eyes. However, achieving the perfect and symmetrical line can be a significant challenge during makeup application. That's why adhesive tape has become a major ally in makeup trends. "Cut a piece of adhesive tape and stick it to your hand to remove excess glue and avoid hurting the sensitive eye area. Then, position the tape at the outer corner of your eye, following the line of your lower lashes towards the end of your eyebrow. Now, simply draw the eyeliner and connect it to the rest of your eyelid. Once done, remove the tape, and you'll have a perfectly straight line." But the use of tape doesn't stop there. It also helps in the case of a misplaced line. "If you've made a mistake with your eyeliner, simply place the tape on the line and peel it off. The mistake will come off along with the tape."

Since ancient times, makeup has been a distinctive feature in women's appearance, and why not, in men's as well. Just think about the Egyptians and the unique way they used eyeliner, for example. Today, with the evolution of the cosmetics market, everything has become more complex, as applying makeup requires much more than just putting on some lipstick and concealer. That's why we've decided to present here three foolproof tips to make makeup a precise and efficient process in everyday life, whether it's for something more formal or for a simple trip to the store. Starting off, tip number one is ideal for those with oily skin who still want to achieve that matte look. The big secret is to apply loose powder before foundation. First and foremost, the skin should be properly moisturized with products designed for oily skin, and of course, never forgetting sunscreen. It's important to emphasize that this initial skin preparation step should always be done before starting the makeup application! Next, it's necessary to apply a primer with a slightly "sticky" texture, as it aids in the adherence of the powder before foundation. Using a sponge, simply choose a translucent loose powder and evenly apply it all over the skin. To finish, use a matte foundation, carefully applying it with gentle tapping motions. Credits: Talita Akemy In the second tip, the key trick is to correct the skin before applying foundation, all to help cover those unwanted blemishes. Just grab a set of color correcting concealers or a concealer that matches the blemish's color. Found it a bit complicated?! Well, here's the breakdown: Green Concealer : helps neutralize red blemishes (e.g., acne, rosacea, etc.); Orange Concealer : used to correct bluish under-eye circles; a stronger orange shade is suitable for medium skin tones, while salmon tones work for lighter skin tones; Lilac Concealer : neutralizes yellowish blemishes; Red Concealer : for greenish blemishes or dark under-eye circles on darker skin tones. Knowing this, after prepping the skin, the idea is to neutralize the blemishes that need to be covered with the correct tones and then finish with a foundation and concealer that match the skin tone. Credits: Talita Akemy As the final tip, the idea is to place the foundation on your hand or directly on your face and then use a brush to apply it with tapping motions, aiming for greater coverage while maintaining a light appearance. The goal of this technique is to achieve a more natural-looking skin. To finish, use a damp sponge that helps prevent excessive product absorption and results in a softer application, leaving the skin even and with a more natural finish. These are just three tips, but they will undoubtedly make a significant difference in your self-makeup routine. Above all, the goal is for applying makeup to be an enjoyable part of your daily routine, because that's what truly matters! Credits: Talita Akemy

The intersection between fashion and travel has been a constant source of inspiration and exploration for style and trend enthusiasts. From iconic runways to exclusive boutiques, certain destinations stand out as true havens for fashion aficionados. In this article, we will embark on a journey through the 10 most fashionable travel destinations around the world, where culture, style, and sophistication blend to create unique and memorable experiences. 1. Paris, France - The Capital of Haute Couture Photo Pinterest Paris is undeniably the fashion mecca. With its iconic districts, like the 1st arrondissement, famous for housing the Louvre Museum and Rue du Faubourg Saint-Honoré, where top fashion houses are located, the city exudes style and elegance. Paris Fashion Week draws the finest designers and fashion enthusiasts from all around the world. 2. Milan, Italy - Glamour and Innovation Photo Pinterest Known as the epicenter of Italian fashion, Milan is synonymous with luxury and innovation. With legendary brands like Prada and Versace, the city hosts Milan Fashion Week, a glamorous event showcasing the latest trends in design and fashion. 3. New York City, USA - Urban Diversity The "Big Apple" is a melting pot of cultures and trends, making it one of the most vibrant fashion cities. New York Fashion Week is a standout, featuring an eclectic mix of styles ranging from minimalist to bold. 4. London, United Kingdom - Creative Vanguard Photo Pinterest London is known for its innovative approach to fashion, with London Fashion Week celebrating young talents and bold creativity. Neighborhoods like Shoreditch house independent designers, while Bond Street and Sloane Street are home to luxury brands. 5. Tokyo, Japan - Streetwear and Subcultures Photo Pinterest Tokyo is an icon of street fashion and subcultures. Neighborhoods like Harajuku and Shibuya are famous for their unique and colorful clothing stores. Japanese fashion blends tradition and avant-garde in a unique way. 6. São Paulo, Brazil - Colors and Creativity Photo Pinterest Brazilian fashion is known for its vibrant colors and exuberant creativity. São Paulo is home to São Paulo Fashion Week, where local and international designers come together to celebrate contemporary fashion. 7. Rome, Italy - Eternal Inspiration Photo Pinterest Rome, with its rich history and cultural heritage, has influenced fashion since ancient times. The city offers a unique blend of haute couture and timeless elegance. 8. Berlin, Germany - Urban Avant-Garde Photo Pinterest Berlin is known for its urban and avant-garde style. The city's fashion is an expression of alternative culture and individuality, reflecting the diversity of the local artistic scene. 9. Seoul, South Korea - Rising K-Fashion Photo Pinterest South Korea has emerged as an influential fashion hub, thanks to K-Fashion. Seoul is famous for its street shops and designer boutiques that capture the essence of modern South Korean fashion. 10. Marrakech, Morocco - Oriental Charm Photo Pinterest Marrakech blends Western fashion with Eastern tradition. The souks market offers lush fabrics, dazzling jewelry, and unique accessories, making the city an unexpected and fascinating destination for fashion enthusiasts. Exploring these 10 fashion travel destinations is embarking on a journey that combines a passion for fashion with cultural discovery. Each of these destinations offers a unique perspective on the world of fashion, allowing travelers to experience diverse styles and enriching experiences. Whether you're a fashion aficionado or simply looking to immerse yourself in stylish environments, these destinations will certainly provide a healthy dose of inspiration and glamour.

“BEAUTY” COVER EDITION - AUGUST ISSUE Photos: @enrique_penha Make: @ietyg Agency: @models.iconic Marketing and Design Director Hooks: @mathlopes Fashion Director Hooks: @directorhooks In this special "Beauty" edition of August, Hooks Magazine has the honor of introducing the stunning international model Kezzia, whose career is a testament to determination and passion for fashion. In an exclusive interview, Kezzia shared her journey from her early steps as a model to the backstage of the runway shows and photoshoots that propelled her into the global spotlight. Kezzia, who embarked on her journey in Belo Horizonte, recounts that her entry into the industry happened by chance when a scout from an old agency recognized her potential. With courage and perseverance, she built a portfolio and carved out her space. The most rewarding aspect of Kezzia's career, as she reveals, is her affinity for the backstage of fashion. Her love for creation and attention to detail have turned her into a figure who goes beyond being just a pretty face. By taking care of production, styling, and all the elements that make up a photoshoot or runway show, she adds her unique perspective, ensuring that each project becomes a work of art in itself. Check out the exclusive interview below: 1. How did you start your modeling career and what led you to choose this profession? I began my journey when I left my hometown and moved to Belo Horizonte. A scout from an old agency there invited me to visit the agency and they affirmed that I had a lot of potential. So, I created my portfolio and started taking on my first jobs, including runway shows. I went through castings for opportunities in India, China, and Mexico, but initially didn't pursue them due to fear. I didn't speak English and my financial situation wasn't favorable either. However, I continued working in Belo Horizonte and also took on jobs in São Paulo. Eventually, I ended up moving to São Paulo due to the high demand for work in the field. 2. What are the most rewarding aspects of your work as a model and how do they relate to your passion for fashion? My modeling career revealed to me the aspect of fashion that captivates me the most: the backstage. I love being behind the cameras, taking care of production, styling, in short, every detail deeply fascinates me. I have a genuine love for creation. 3. Could you share a memorable or exciting experience you've had during a photoshoot or fashion runway show? I have countless positive stories and incredible experiences with clients during photoshoots, to the point that they could make a movie! However, the most standout memory for me in the fashion realm, undoubtedly, was my first runway show. The anxiety of stepping onto the catwalk for the first time, the mixture of fear and excitement, it's all truly amazing. I can vividly recall every feeling before crossing that stage. 4. How do you prepare yourself physically and mentally to face the challenges of the fashion industry? Taking care of my physical health through weightlifting and yoga is definitely an exercise for the mind as well! I write when I feel stressed or anxious, and meditation is also a constant practice in my routine. 5. What is your approach when working with different designers and brands to bring their visions to life in photoshoots or on the runway? In some jobs, I feel like I don't have complete freedom to incorporate my perspective, but I make a point to infuse a bit of my identity into everything I do. Of course, I do this respectfully, avoiding being invasive and always considering others' work. 6. Fashion is in constant evolution. How do you maintain your creativity and adapt to changes in the fashion world? I keep myself updated about everything happening in the fashion world, as I also have the role of keeping people informed. I have an Instagram profile dedicated exclusively to fashion, where I feel comfortable sharing what I want and being truly authentic. 7. What are your favorite areas within the fashion industry? (for example: runway shows, editorials, advertising campaigns) and why? I'm passionate about highly innovative editorials, glamorous runway shows like those of Victoria's Secret, and even commercial projects that require a touch of acting.

“BEAUTY” COVER EDITION - AUGUST ISSUE Photos: @enrique_penha Make: @ietyg Agency: @models.iconic Marketing and Design Director Hooks: @mathlopes Fashion Director Hooks: @directorhooks In this special "Beauty" edition of August, Hooks Magazine is honored to present the stunning international model Kezzia, whose career is a testament to determination and passion for fashion. In an exclusive interview, Kezzia shared her journey from the early steps as a model to the behind-the-scenes of runway shows and photoshoots that made her shine on the global stage. Kezzia, who embarked on her journey in Belo Horizonte, recounts that her entry into the industry happened by chance, when a scout from an old agency recognized her potential. With courage and perseverance, she built a portfolio and carved her space. The most rewarding aspect of Kezzia's career, as she reveals, is her affinity for the fashion world's behind-the-scenes. Her love for creation and attention to detail have made her more than just a pretty face. By taking care of production, styling, and all the elements that make up a photoshoot or runway show, she adds her unique perspective, ensuring that each project becomes a work of art in its own right. Check out the exclusive interview below: 1. How did you start your career as a model and what led you to choose this profession? I began my journey when I left my hometown and moved to Belo Horizonte. A scout from an old agency there invited me to visit the agency and they mentioned that I had a lot of potential. So, I created my portfolio and started doing my first jobs, including runway shows. I went through castings for opportunities in India, China, and Mexico, but initially didn't pursue them due to fear. I didn't speak English, and my financial situation wasn't favorable either. However, I continued working in Belo Horizonte and also took jobs in São Paulo. Eventually, I ended up moving to São Paulo due to the high demand for work in the field. 2. What are the most rewarding aspects of your job as a model and how do they relate to your passion for fashion? The modeling career has revealed to me the aspect of fashion that I find most enchanting: the backstage. I love being behind the cameras, taking care of production, styling, in short, every detail deeply fascinates me. I have a true love for creation. 3. Can you share a memorable or exciting experience you've had during a photoshoot or fashion runway? I have countless positive stories and incredible experiences with clients during photoshoots, some of which could make a movie! However, the most memorable memory for me in the fashion world, without a doubt, was my first runway show. The anxiety of stepping onto the runway for the first time, the mix of fear and excitement, everything is truly incredible. I can vividly recall every feeling before crossing that stage. 4. How do you physically and mentally prepare yourself to face the challenges of the fashion industry? Taking care of my physical health through weightlifting and yoga is definitely a mental exercise as well! I write when I feel stressed or anxious, and the practice of meditation is also a constant in my routine. 5. What is your approach when working with different designers and brands to bring their visions to life in photoshoots or runways? In some jobs, I feel that I don't have complete freedom to incorporate my perspective, but I make it a point to infuse a bit of my identity into everything I do. Of course, I do this respectfully, avoiding intrusiveness and always considering the work of others. 6. Fashion is constantly evolving. How do you maintain your creativity and adapt to changes in the fashion world? I stay updated on everything happening in the fashion world, as I also have a role in keeping people informed. I have an Instagram profile dedicated exclusively to fashion, where I feel comfortable sharing what I desire and being truly authentic. 7. What are your favorite areas within the fashion industry? (for example: runway shows, editorials, advertising campaigns) and why? I'm passionate about highly innovative editorials, glamorous runway shows like those of Victoria's Secret, and even commercial projects that require a touch of acting.

Photo: Glauber Bassi Assistant: Milena Vitória Design: Matheus Ganchu Stéfani Bays hails from São Leopoldo, Rio Grande do Sul, and gained nationwide recognition after her participation in two prominent reality shows here in Brazil: "De Férias com Ex" and "A Fazenda." The beauty is a makeup artist, digital influencer, and the owner of a powerful Instagram account with over 6.2 million followers, where she captivates with her personality, looks, and makeup skills. Currently, her biggest plan is to focus on her artistic career and become an actress. Since childhood, she has always dreamed of being in front of the screens, and she has even been auditioning for streaming platforms. She also takes a stand on topics related to the importance of women's mental health, a crucial subject where she promises to bring some new developments soon. We had the opportunity to learn a little more about this powerful woman. Come along with us! 1- Makeup artist, successful digital influencer, and owner of stunning beauty! Did you ever dream of becoming a celebrity? Although I don't consider myself a celebrity, I've always wanted to work in front of the cameras since I was a child. However, I haven't actually achieved that dream yet, but I'm studying to make it happen. 2- How do you deal with societal pressure and the expectations that come with being on the internet? I don't really pay attention to it; I just avoid getting involved in gossip. What truly matters to me are the people who have been there from the beginning and have supported me throughout, my audience! 3- You participated in significant reality shows like "A Fazenda" and "De Férias Com o Ex". What did these experiences truly mean to you, and is there any other reality show you would like to be on? I won't lie, I do imagine myself in another coexistence reality show... Outside of Brazil! 4- How was life after the reality shows? How do you perceive things now from the perspective of someone who was in confinement? My life after the reality shows was quite a whirlwind. I don't like to dwell too much on the sensations I had, but I'd say I still carry some traumas from it to this day. Only those who were truly aware of my life at that moment would understand the craziness it was. 5- What are the secret projects you are keeping under wraps for this year of 2022? Would you like to give any spoilers? No spoilers! What's being kept under wraps is not meant for negative energy. 6- In interviews, you often emphasize your desire to pursue acting. Can we expect any developments in this area as well? I'm still studying. The opportunity will come at the right time. I've already auditioned for some character roles for streaming platforms. 7- Last but not least: what is your voice? What would you like to shout out to the world if given the chance? There are so many things I would love to shout out to the world. Those who have been with me since the beginning know how much I fight for women's voices to be heard! This year, you will see me talking a lot about mental health! And that is incredibly important and needs to be SHOUTED, spoken about, and discussed!

Photos Personal Archive - Press In the breastfeeding month, many mothers take the opportunity to share their pains and frustrations in the face of a long-awaited moment. One of them is lifestyle and motherhood expert Layse Cohen, who faced significant challenges to breastfeed her twin children. "Breastfeeding for me was a dream, but it was also a significant challenge. I'm not sure if it was due to the fact that they were born prematurely, at 32 weeks and 5 days, I wasn't yet producing breast milk," she began her account. Layse shared that since they were admitted to the NICU to gain weight, she had to go to the milk bank every day to pump milk for them to be given through a feeding tube. "I tried my best to pump, but almost nothing came out, and I would despair because I couldn't produce enough. The doctor suggested that if I had a friend who was breastfeeding, I should ask for breast milk donation. I found it very complicated and felt really bad because the last thing I needed at that moment was someone condemning me for not being able to breastfeed my children," said the mother of Estella and Daniel, who are now 5 years old. Layse also shared that when she finally went home with the little ones, the problems increased even more. "My breasts cracked, and I couldn't solely breastfeed both with breast milk. I had to give formula as a supplement, and I remember once my husband went to the pharmacy to look for a more specific formula, and he mentioned the name and said it was good for preemies. The woman there replied, 'Breast milk is what's good for the baby.' He told me, and I found it extreme because people don't know what others are going through and yet they criticize. Unfortunately, the world is full of people like that. Anyway, I managed to breastfeed my children, with supplementation, but it was until they turned 6 months when they started eating solid food and didn't want breast milk anymore; they naturally stopped," she explained.

"BRASIL" COVER EDITION - AUGUST ISSUE Photo: Caio Razz Make: Lisa Stamato In this special edition of Hooks Magazine, we delve into a fascinating journey, a story of courage, determination, and positive impact. Larissa Mocelin , the captivating figure gracing the cover of our August "Brazil" edition, is much more than a successful entrepreneur. She is a symbol of versatility, an unwavering quest for achievement, and an unshakable belief in the power of action. Larissa is a true modern-day trailblazer. Her influence spans multiple spheres, from law to digital influence, forging deep connections with each. Her versatility mirrors an insatiable passion for pushing boundaries and redefining standards. Her non-negotiable commitment is to transform ideas into tangible projects, inspiring those around her to reach their utmost potential. At the heart of her entrepreneurial journey lies Mocelin Lawyers , a firm that reshapes standards. Larissa spearheads an innovative approach to solving business matters, cultivating authentic connections. With Mocelin Create , Larissa redefines branding. The Digital Marketing agency delves into brand essences, focusing on brand intelligence and purposeful branding. Her faith propels her multifaceted journey. Leading the "Ambassadors of the Kingdom" Ministry, Larissa bridges biblical principles with everyday life, reflecting steadfast values. Larissa also marks a new chapter with "A Saída" (The Exit), her debut book. After seven years of reflection, she invites readers to explore their own journeys of overcoming challenges. Photo: Kevin Rodrigues Check out the exclusive interview now: 1. What was the pivotal moment that led you to embark on such a diverse and impactful entrepreneurial path? I believe it was a series of moments, actually. Things unfolded in a very natural way. I started with the Law Office. A year later, I had the opportunity to partner with a very competent Designer, which allowed me to open the Marketing Agency. Five years later, I converted to Christianity, and the Ambassadors of the Kingdom was born in this context. My life as an influencer is intertwined with all of this. It's more a way for me to express myself than anything else. 2. How do you balance your various endeavors, from the law office to digital influence, while staying true to your values and beliefs? By having good people by my side. That's the secret to becoming more dispensable. Companies are like newborns. In the beginning, they require more effort, and as they grow, if you've rooted them in good values and created a strong culture, they gain greater autonomy. 3 . Mocelin Lawyers is known for its innovative approach in the field of Corporate Law and Corporate Governance. How does this approach align with your commitment to effective solutions and positive outcomes? Mocelin Lawyers has a significant advantage, which is working closely with its clients. We genuinely imm erse ourselves in their challenges and seek the best available solutions for them. The goal is always to consider the entire business, not just a part of the problem. Corporate Governance is a very serious matter, and when approached attentively and preventively, it greatly facilitates business operations. 4. How does Mocelin Create go beyond conventional marketing strategies to empower brands and personalities to live according to their purpose and essence? By investing a significant amount of time in laying the foundation for the brand. Just like a building, a brand needs to be constructed with solid foundations. That's why we place considerable emphasis on understanding the business (not just the brand), the founders, and the brand's future vision, in order to materialize in the present what is often just an idea. We love delving deep into brands, bringing their dreams to life. 5. How does the "Ambassadors of the Kingdom" Ministry manage to blend biblical principles with the business and everyday world, contributing to the formation of a more conscious and compassionate mindset? We believe in a being that is whole and unified. For a long time, it was believed that only individuals with ecclesiastical positions were serving God in the "correct" way. Biblically, everything we do should be to glorify the name of Jesus, and as ambassadors of Christ, we have the authority to establish the Kingdom of God wherever we are. This belief permeates both the business realm and our daily lives, fostering a more mindful and compassionate mindset. Photo: Kevin Rodrigues 6. The release of your book "A Saída" (The Exit) is a remarkable milestone in your journey. Could you tell us more about how this book offers personal guidance and practical ways for overcoming challenges and growth? Certainly! You know, it took years of maturation and encounters with my past selves, seeking solutions for personal growth that would be relatable to most people. I transitioned from a state I consider as lacking in terms of emotional and spiritual resources and managed to attain prosperity in these aspects. Clearly, life is a path filled with twists and turns, not solely a destination, but "A SAÍDA" aims to present some passageways and reveal that the key has always been in our hands.