Launch collection brings lifestyle and design inspirations linked to the traditional origin of the brand and comes with excellent gift options. Photos Courtesy Fila (disclosure) Beauty, art, celebration, Italian legacy and summer. These are the concepts that define FILA's new collection, which arrives to break with the more conservative, rigid, sober lines and also make a deep immersion in the history of the brand. Dolce Vita brings colors, textures, lightness and a lot of richness in every detail and authentically presents options for pieces and accessories to be given away, used in productions aimed at the end of year festivities and during the new season. FILA expresses its iconic and timeless history in a collection that harks back to the Italian summer, and at the same time to its origins, with unique and fluid items. The color palette is a strong point of the novelty: different scales of red and blue, classic tones that represent and speak to the brand's legacy, nudes and whites bring creations that transit between softness, versatility and elegance, combining with the atmosphere of parties Christmas, New Year and seasonal. The work in toweling fabric is also a highlight and comes with a lot of freshness, modernity, authenticity and an excellent option to create looks for both a more urban day-to-day and outdoor productions. “With this collection we want to convey our heritage through the Italian summer that is so emblematic for us. The line has different types of patterns, with light and comfortable pieces, incredible colors and full of details”, reveals Adriana Magalhães David, branding and marketing manager at FILA Brasil. In the list of women's items, the new collection stands out for its fabrics and strategic cuts, such as a tank top, T-shirt, top, cropped, jacket, shorts, pants, overalls and swimming wear models -- with swimsuit and sunkini, accessories and the darling sandals which are the ideal feat in the summer. In the men's category, shorts, t-shirts and shirts are among the launches, along with practical and essential suggestions such as a bag with straps to be worn on the shoulder and different colors of bucket hats, mixing classic style and Italian design with a contemporary concept, both present in the Brand DNA. The Dolce Vita campaign was shot through the lens of renowned photographer Bruna Castanheira in the city of Camburi, São Paulo, and ends the year with a lot of fashion information and combines perfectly with various styles during the end of year festivities. The models were also designed to become a guaranteed presence on gift lists, in the travel bag and in moments to enjoy the summer. The complete collection is available on the website and at the main multi-brand stores in the country.

In the sea, sand, beach or asphalt, the collection has pieces that all women can use Images courtesy of C&A How many possibilities are there on a sunny day? To answer that question and celebrate the arrival of summer, C&A launches an exclusive collab with Cosmo, a beachwear brand from Rio de Janeiro. Beloved by celebrities, Cosmo is known for its authentic prints and modeling that values the diversity of bodies. The collection is divided into four moments that reflect the experience of enjoying the high temperatures of a day in Rio de Janeiro, until sunset. Whether in the sea, sand, shore or asphalt, the pieces feature prints, textures and models that reflect the characteristics of these scenarios and offer ways to compose creative looks by exalting the beach lifestyle. In the sea mood it is possible to observe a palette in more earthy and bluish tones, with the landscapes of Rio stamped on the pieces and textured ribbed fabrics, which refer to the waves of the sea. The sandy mood, on the other hand, brings with it more vibrant and neon tones, which transport us to the “disco” and “flower power” aesthetics, present in the 60s and 70s. kiosk by the sea. And, finally, on the asphalt, the proposal follows a more urban trend, with dark colors, brightness and asymmetrical cuts responsible for giving the collection a more fashionista touch. In every line it is still possible to observe the fluidity of the tulle and the minimalist design, Cosmo's trademark. Furthermore, when creating the pieces, one of the greatest cares was to think of clothes that would bring freedom and comfort so that all women would feel self-confident to enjoy the summer without any worries. After all, the particularities of each body also tell stories, as well as the style each one adopts. “C&A believes that fashion is an expression platform that has the power to tell and participate in every moment of our lives. For this summer, we found in Cosmo Rio the ideal partner to present authentic prints on models to fully enjoy leisure time. The collab exalts and celebrates diversity with items for all bodies and beauties”, says Mariana Moraes, head of marketing at C&A. In addition to bikinis and swimsuits, the summer collab also features T-shirts, dresses and light pants. The pieces can be found in C&A's physical stores, WhatsApp, app and e-commerce, and will be available from R＄69.90.

Esteban - Image courtesy of FARFETCH FARFETCH Limited (NYSE: FTCH), a global destination for modern luxury, today announces the sixth launch of FARFETCH BEAT, the new concept retail series that introduces exclusive product experiences to global audiences. BEAT 006 is an exclusive collection that celebrates Esteban Cortázar's two decades in the fashion industry with the re-release of some of the most iconic pieces from the designer's debut SS02 runway. The looks were first presented by the Colombian designer when he was just 17 years old at NYFW in 2002, when he was still a beginner in the fashion world. Esteban - Image courtesy of FARFETCH The collection is inspired by the Miami nightlife and club scene of the 1990s and 2000s, and the pieces are synonymous with celebrities, TV shows and the pop culture of the era. Iconic designs include: ● The Heartbreaker strapless shirred silk dress that FARFETCH's #YourChoiceYourFarfech campaign star Kim Cattrall wore in a top version in Sex and The City, season six episode "The Post-It Always Sticks Twice" ● The open-back Rock With You silk chiffon mini dress that singer Ashanti wore for the Chapter II album cover ● The turquoise open-back silk Liquid maxi dress Paris Hilton wore to the 2004 MTV Music Awards The inspiration behind Cortázar's debut collection is Miami, where the designer grew up, and represents the city's sunny weather, bright colors, Latin vibe and positive vibe. The collection is made up of 14 pieces (11 looks) that synthesize the spirit of the 2000s, with their fluid and daring silhouettes. About the partnership, Cortázar, comments: “I am very excited to celebrate 20 years in fashion, bringing back looks from my first show in New York in 2002. It feels like a moment of completion of a cycle, returning to my roots, where it all began , to celebrate this milestone moment in my career, in partnership with FARFETCH, who have been part of my support system for many years. There's a nostalgic '00s vibe to fashion right now, and it seemed like the perfect time to create this collection.” Esteban - Image courtesy of FARFETCH Holli Rogers, Chief Brand Officer of FARFETCH, adds: “I have known and admired Esteban for 15 years. Their vibrant designs represent key pop culture moments of the 2000s, and these iconic pieces are a celebration of life and fun that is influencing fashion as we know it today. It's come full circle for fashion and Esteban! It's an honor to celebrate Esteban's landmark birthday in the fashion world by bringing some of his most beloved pieces to a new generation through FARFETCH BEAT." To celebrate the release of FARFETCH BEAT 006, FARFETCH and Esteban Cortázar will throw a party in Miami on November 30th during Art Basel Miami Beach at The Faena Theatre. The party will feature a set by DJs Honey Dijon and Pascal Moscheni. Esteban - Image courtesy of FARFETCH The collection is available exclusively from FARFETCH.

Index disclosure photos Reserva, in partnership with Vicunha, the largest denim textile company in Latin America and the third largest in the world, launches its Hemp Denim collection, a line of products with hemp jeans. The material is considered one of the most durable and environmentally responsible. Reserva affirms its commitment to more sustainable means of production in its products and aims to bring about a launch with low environmental impact and responsibility. Hemp is a plant that belongs to the same family of Cannabis Sativa, differing by its chemical profile, containing low THC content, the main psychoactive compound of the plant. The fiber is considered a high-yield natural raw material, as its cultivation produces much more fiber per acre compared to other fibers, thus resulting in less water and land use in its plantation, in addition to containing a natural system that helps in recovery. of the soil in which it was cultivated, contributing to a sustainable cycle. For the composition of the fabrics used in the collection, Reserva used a mixture of cotton and hemp fiber, bringing benefits from both raw materials, hemp brings greater durability and resistance to the piece, complemented by the comfort of cotton. The collection will consist of pants, jackets and accessories in hemp jeans, resulting in pieces that have a touch similar to linen, making the piece more malleable and comfortable to the touch. The products will be available on the Reservation website from the 29th of November. The pieces can also be found at the physical points of sale of the Reserve. To learn more, follow Reserva on its social media @reserva and on its website.

Agender clothes and brand accessories unite classic, urban and sporty style BAW Clothing, the Arezzo&Co Group's streetwear brand, got into the World Cup spirit and launched a drop inspired by the aesthetics of soccer uniforms. The new collection is based on the “from the countryside to the streets” concept, uniting urban and sporty style in genderless pieces. Entitled BAW Cup, the drop is already available on the website and in physical stores, located in São Paulo and Rio de Janeiro. In this first edition of the Cup drop, the brand chose to completely escape the obvious colors of the championship selections and focused on the aesthetics of the pieces, with fabrics and cutouts characteristic of traditional soccer uniforms. Strongly influenced by the bloke core trend, a style that mixes football shirts and fashion, the collection has 12 pieces of clothing and accessories that allow for laid-back looks with a vintage touch, in shades of pink, black and white. Versatile, the unpublished models of t-shirts made of polyamide fabric and jersey with different logos, pants with removable details on the legs - which can be used as pants and shorts -, and soccer shorts are highlights of this drop. All BAW Clothing pieces are created and produced in Brazil.

Brand invests in new formats and explores the theme of year-end celebrations, reinforcing the omnichannel strategy of an ecosystem that brings together fashion, lifestyle, products and financial services in one place Riachuelo presents “Viva Sua Festa com Tudo” for Christmas 2022 and strengthens the diversification of the integrated omnichannel portfolio of its business. With the irreverence of the actress, comedian and presenter, GKay, the brand explores an innovative format, based on how the public consumes content in the digital environment, reinforcing its strategy of bringing the client to the center of the business, with a videocast, in which, the presenters, Sabrina Sato and Rafa Kalimann, will tell you everything about their Christmas and New Year parties. What gift did you get that you didn't like? With or without glitter? Have you chosen your look to sit on the couch? After all, who are you at Christmas? That's what Riachuelo invites everyone to discover in videocasts, bumpers and films focusing on the collection, gift tips - including a list of looks from the campaign's stars on the website, and campaign backstage. “In addition to humor, the campaign reinforces our ecosystem that brings together fashion, lifestyle, products and financial services. Today our customers have an increasingly complete consumption experience. We have a variety of categories - fashion, accessories, adult, children, home, decoration, beauty, electronics, among others - to meet the most different lifestyles, always with careful curation. Therefore, the motto "Live your party with everything" refers to this business strategy that offers everything the consumer needs in one place”, details Thais Castro, Head of Marketing at Riachuelo. Another landmark is the unusual scenario that escapes the traditional Christmas symbologies. Conceived and designed by Michell Lott, creative director, color consultant and set designer, the setting is a rescue of Brazilian culture, in the trees instead of traditional ornaments, Michell opted for bananas, pineapples, birds, plumes from the pampas and stars from Espírito Santo with a more festive way of celebrating Riachuelo's roots. In the arches that frame the scenes, according to the creative director, there is the collective will and need for a more organic and lighter way. For the scenario created for the videocast, furniture by Brazilian designers and national handicrafts are highlighted. A centerpiece with fruits carved in wood from Minas Gerais handicrafts, generates representativeness and connection with many Brazilian houses. After all, who never had a fruit bowl at home? Following a media strategy focused on high exposure and reach, the campaign begins to run on November 15th on Riachuelo's proprietary digital platforms -- Youtube Channel, Instagram, Facebook, TikTok, and will have unprecedented participation in the PodDelas podcasts, on on the 29th with the influencer Thaynara OG, at PocCast on the 7th of December with the participation of Rafa Kalimannn and with merchandising actions with an interactive dynamic of a battle of looks that will divide the participants into different teams: white, colors or brightness and others on open TV during The Voice Brasil on TV Globo. integrated ecosystem From decor to Christmas souvenirs, the brand's new party collection explores modern tailoring and fluid dresses that play with combinations between red and pink, in addition to the glitter of sequins in timeless shapes and monochrome looks. In the collection by Pool, a young brand, the festive looks mix sparkles such as lurex and sequins with jeans produced with more sustainable textile fibers, 100% renewable energy and with a reduction of up to 85% in the use of chemicals, in addition to dresses in metallic mesh that appear as a highlight in the night out proposal. For men, the focus is on shirts, from cotton to linen, in the most varied colors and shapes. In addition to neutral colors and pastel tones, the fashion touch is on account of Pink, which is on the rise and is a highlight. The big bet is to bring versatile shirts that can be used with tailoring for the festive period and also compose looks that are perfect for everyday life. In the children's section, girls aged 0 to 16, we will have many dresses with sequins, shiny tulle, as well as long dresses with natural aspects in viscose and Laise. The jeans come in light and medium washes and the twill is crafted with a lot of shine. For boys aged 0 to 10, natural fabrics and rustic aspects make a complete mix with a color chart of neutral tones, kakis and blues. In the category gifts, licensees, wines, chocolates, setup for gamers are some of the options for those looking for a souvenir for family and friends. For those who love decoration, Casa Riachuelo brings a complete collection of accessories, decorative objects and table items to prepare the house for the holidays. As a convenience, the Riachuelo card offers customers installments in 5 interest-free installments or the advantage of extending the first payment for up to 100 days, in installments with interest. All products are available in all Riachuelo stores and can be found in the marketplace or app. MOVIE HERO Agency: Magenta Creation: Adriana Yoshida, Felipe Luchi, Natalie Aymee Directed by: Adriana Yoshida Director of Photography: Marcos Mello Art direction: Michell Lott Approval: Thais Castro and Daniel Harpaz DIGITAL CONTENT Created by: Adriana Yoshida Pickup: Thais Limberte (Cavalry) PHOTOS Art direction: Audiane Amada Fashion photographers: Yuri + Ana Still photographer: Xico Buny Stylist: Dani Ueda for models, GKay and Rafa Kalimann / Pedro Sales for Sabrina Sato Beauty: Dani Hernandez for models, Rafa Kalimann and Sabrina Sato / Rodrigo Costa for Gkay Executive Production: Joana Vieira Producers: Priscila Pacielo and Abimael Santos

Expert explains how to prevent and treat dark circles press release photos Dark circles are common aesthetic nuisances and can arise for several reasons, including sleepless nights, anxiety, stress and genetic characteristics. And contrary to what many people think they cannot be treated with creams. The Doctor. Alexandre Adolfo, an expert in dark circles, explains that the ideal treatment for this condition would be filling with Ellansé. “Ellansé is a dual-action filler that restores volume and stimulates collagen production,” said the doctor. doctor Alexandre states that it is a minimally invasive treatment, done in the office in about 30 minutes (depending on the areas treated). According to the doctor, the volumization and reduction of wrinkles and furrows can be observed immediately. “The product starts to gradually stimulate collagen production. And, after 3 months, it delivers the final results, which can last from 1 to 3 years”, said Dr. Alexander, who added: “The procedure is quick, simple and practically painless, performed under local anesthesia. Typically, 2 Ellansé sessions are required. After the first one, return in 60 days to do another one”. After the procedure, it is necessary to avoid hot baths and physical exercises for 24 hours after the application. Also, avoid exposure to the sun and ultraviolet light until the swelling and redness has completely disappeared. “Like all procedures of this type, there is the possibility of adverse events. The most common are: inflammatory reaction such as: redness, swelling, rash, edema, erythema, pain, hematoma”, warned the specialist.

In a shooting inspired by the Brasil Core trend, the brand brought together models and ordinary people from the favela itself to show different looks with Havaianas products and reinforce the brand in the mood of the moment; the Digital campaign will run on digital channels until December. Havaianas shotting Vitão/Lema press release São Paulo, November 2022 - Currently, social networks are by far one of the places that most dictate fashion. And based on this great platform, Creators and influencers use their powers on the networks to launch the next trends. Recently, in published videos and photos, the trend that has drawn the most attention is Brasil Core or Brasil Aesthetic, which consists of wearing clothes and accessories with our country's symbols and colors. Taking advantage of this moment, Havaianas invited singer Vitão to participate in the brand's digital campaign in homage to Brasil Core, photographed on Morro do Vidigal, in Rio de Janeiro, at the beginning of the month. “Feating the campaign with Havaianas was wonderful and being able to show all the Brazilianness with the sun, nature, bright colors and all the diversity being in Rio de Janeiro was very important, because there I feel at home. So, this partnership with Havaianas was fun and true, I was able to make a lot of friends and end the campaign in the most Brazilian way possible, doing a rolezão to celebrate this wonderful partnership”, says Vitão. Havaianas, which is a reference of Brazilianness in the world, knows that this trend is not new around here. In 1998, during the games in France, the brand launched the famous Havaianas Brasil with the country's flag on the strip and fillets with green and yellow colors on the sole. In limited edition, the product was a success among fans, mainly in the international market and the model was promptly incorporated into the portfolio and remains until today. “Havaianas has Brasil Core in its essence, always with references to Brazil in our products and in our communications. Over the 60 years of the brand, what remains intact is our connection with the country and, even more, with Brazilians. Havaianas reflects the ginga, simplicity, welcoming, free and colorful way of our people. This campaign delivers on all of that and goes beyond, we climbed Vidigal to honor the residents of the Brazilian favelas who appropriated the colors of our flag long before it became fashionable as it has become today”, says Mariana Rhormens, marketing director for Havaianas Brasil. Campaign fact sheet Advertiser: Havaianas Title: Brasil Core Territory: Brazil Agency: Motto + Account Director & CEO: Leandro Matulja Account Manager: Vanessa Vieira Services and Project Manager: Felipe Klingelhoefer Santos Fashion Coordinator: Renata Bastos Fashion Producer: Gabriela Yachimciuc Digital PR Manager: Leandro Dário Digital PR: Alessandra da Silva and Thiago Rodrigues Digital PR Assistant: Teixom PR Coordinator: Marcos Morelli PR Officer: Carolina Castelo and Mariana Lima Producer: As Meninas Productions Executive Production: Julia Morelli and Barbara Bicudo Art Direction: Luciano Schmitz Photographer: Pedro Napolinario Photo assistant: Daniel Sulima Photo assistant: Marcio Marcolino Director: Rodrigo Siqueira Director of Photography: Rodrigo Siqueira Assistant director: Beatriz Vedovato Editor: Rodrigo Siqueira Color Grading: Arthur Staneck 1 Assistant: Fernando Machado 2 Assistant: Anderson Batista Drone Op: Yan Felipe Making off: Gabriela Dall'agnol Production Location: Wendel França (Piu) Styling: Lucas Magno Makeup and Hair: Gabriel Gomez Service: Karina Amabile Customer approval: Camila Fogaça Vieira, Renata Cerolini, Mayte Camargo, Kelviane Lima, Aline Botelho

With the theme CoCreate the Future, the biggest sustainable fashion event in Latin America takes place in December this year in two spaces in São Paulo. There will be 20 fashion shows, 18 panels and 30 workshops, in addition to thematic installations and international participation. Brazil Eco Fashion Week -- Calendar Opening November 30th - 2:30 pm Unibes Cultural - Rua Oscar Freire, 2500 From 1st to 3rd of December 2022 - 11am to 8pm Senac Lapa Faustolo, R. Faustolo, 1347 From December 4th to 6th, 2022 - 10am to 7pm Unibes Cultural, Rua Oscar Freire, 2500 Weena Lineup_Credit: Photos Disclosure CoCreating the Future - this is the theme of the 6th Brasil Eco Fashion Week (BEFW), a sustainable fashion week which opens on November 30th at Unibes Cultura. From the 1st to the 3rd of December, the activities should occupy Senac Lapa Faustolo and, from the 4th to the 6th of December, with workshops held at Unibes Cultural. “BEFW aims to nurture the ecosystem by presenting productive and creative processes, connecting fashion businesses to an innovative and sustainable supply chain and bringing brands closer to consumers”, explains Rafael Morais, executive director of the Brasil Eco Fashion (BEF) platform. director of the event. Therefore, Cocriar o Futuro is a call to encourage collaboration between small and large players in sustainable fashion, debating strategies for product innovation and for more interactions and dialogue with customers. It is about adapting to be more competitive in an industry that is expected to grow US＄9.81 billion in 2025 and reach US＄15 billion in 2030, according to the report Global Ethical Fashion Market by The Business Research Company. In this 6th edition, the event brings together 20 fashion shows, 18 panels, 30 workshops, in addition to thematic installations. The pillars of sustainable fashion are on the agenda, such as environmental preservation, social and economic development. Topics include textile innovation, science and knowledge, cultural recovery, circularity, certifications, upcycling, recycling and waste disposal. The consumer and culture markets are addressed with topics such as digital innovations that include e-commerce, tracking, NFTs and the metaverse, among others. A fashion event with representatives from all regions of Brazil On its journey, BEFW has already brought together around 150 sustainability-oriented brands. Among the brands selected for the edition, 20 will stand out on the catwalk, including: Alme (Rio Grande do Sul), Demodê (Maranhão), Ludimila Heringer (Pará), collab Rani + Comas (São Paulo), Woolmay Mayden (São Paulo), Sau Swin (Ceará) and VB Atelier (Rio de Janeiro). Among the brands that have already paraded at BEFW Milan, Italy, participating in the 6th BEFW are Libertees (Minas Gerais), Rico Bracco (Rio Grande do Sul) and Vestô (Rio de Janeiro). Highlights include the first thrift store fashion show at the event. The Repassa brand (São Paulo) exhibits its looks with some of the 600,000 pieces in stock and points out that the second-hand market is the fastest growing among Generation Z and Millennials (GlobalData data, 2022). Also on the runway, Pantys (São Paulo) presents its absorbent, washable and reusable panties. This is the first Brazilian brand to launch an NFTs collection, entering the non-fungible tokens market, with the idea of ​​building content in the female universe also in the metaverse. The event features the opening of the futurist Lala Deheinzelin, a pioneer of the Creative Economy in the country, addressing the theme “CoCreate the Future”. On the panels, highlight is Luciana Duarte, from Ethical Fashion Brazil, who mediated the debate on the theme “Sustainable Fashion in Brazil” at the 27th UN Conference on Climate Change (COP27) in Egypt. The international highlight is the performance lecture “Enqakunaq Kunpi P’achan - The Royal Costumes of the Incas”, an immersion in the palatial fashion of Cusco in the 15th century, where the people dressed are the descendants of the Incas themselves. The minister is Adrian Llave Inca Yachachiq, researcher of Andean history. The historian leads the workshop for designers who want to coherently use their own cultural legacy to recreate new forms of products in contemporary fashion. On trends, Giovana Cornacchia and Mariah Cidral, from Clémente Paris, held a workshop “Cool Hunting and Sustainability” to highlight Europe's perspectives and efforts to be increasingly sustainable in the environmental, social and economic fields. During this edition, the result of the 1st BEFW Circular Fashion and Innovation Program will be presented, a project carried out with the curatorship of the team of specialists in circularity and sustainability from the Senai Institute of Textile and Apparel Technology of SENAI CETIQT. The event is master sponsored by Renner and Mercado Livre, and sponsored by the Brazilian Micro and Small Business Support Service - National Sebrae and support by the National Commercial Learning Service - Senac. of sustainable fashion - has received support from the Brazilian Textile and Apparel Industry Association - ABIT in different actions such as invitations from buyers and the international press. It also has partnerships with the Texbrasil program of the Brazilian Trade and Investment Promotion Agency - ApexBrasil, for the internationalization of national brands and products, in addition to the Brazilian Association of Fashion Designers - Abest. Alme -- The brand was born in 2018 responding to a demand for comfort and versatility. Introduces to the sustainable fashion market footwear and backpacks with raw materials from renewable and/or recycled sources. They are products with low environmental impact, combining material and process technologies with refined design. Among the materials, there are natural fibers such as cotton and wool, but the pieces are also made from industrial waste such as sugarcane EVA and shoelaces produced with threads from PET bottles. Alme is a carbon neutral brand of the Arezzo&Co group and is produced in Rio Grande do Sul, the birthplace of Brazilian footwear culture. Alme_Credits: Photos Disclosure collab RANI + COMAS - Agustina Comas, designer and founder of the brand Comas, created in 2015, met Luanna Cicolo, creator of the brand new fitness fashion brand Rani, and together, the brands from São Paulo conceived a clothing line in classic and conceptual models , made to be versatile and adapt to all occasions. Made in upcycling processes with selection of fabrics that would otherwise be discarded. The products translate the intelligent reuse of materials in order to reduce waste generation and collaborate with a culture of fashion production with less waste. Rani + Comas_Credits: Photos Disclosure Demodê -- Founded in Maranhão in 2018, the brand led by Maria Zeferina, produces underwear among other pieces conceptualized as comfort fashion. With its own modeling, the proposal for a minimalist fashion is based on organic colored cotton from Paraíba, certified by Ecocert. Cotton grown in the family farming system is born naturally colored. Because it is not irrigated and does not require dyeing, it generates savings of 87.5% compared to conventional industrial production processes. The brand encourages the local economy by concentrating the purchase of inputs in the Northeast. In addition, the handmade lace and crochet finishes are produced in local communities. Adept at zero waste, it reuses manufacturing waste to create other products. Demodê Credits: Photos Disclosure Ludimila Heringer -- The brand that works with certified sustainable fabrics was founded in 2018 in Pará by designer, stylist and artisan Ludimila. Producing on demand, they have used manual and ancestral techniques from the natural dyeing process, as well as crochet and embroidery. With the botanical printing technique (ecoprint) he uses elements from nature such as leaves, bark, seeds and roots. In its parade, it will present pieces with ecoprint waterproofed with rubber latex from Acre and local, national and imported raw materials. Since May 2022, she has been carrying out voluntary crochet training work for women deprived of liberty at the Women's Correction Center in her state. Ludmila Heringer_Credits: Photos Disclosure Pantys -- This is the first brand of absorbent, washable and reusable panties in Latin America and the only one clinically tested in the world. The brand founded in São Paulo by Emily Ewell and Maria Eduarda Camargo, produces biodegradable panties for menstrual periods and urinary incontinence. With a useful life of 100 washes, the product serves a market of 86% of women in Brazil who use external sanitary napkins and 72% of women in the world use disposable diapers, reducing the mountains of waste generated with disposal. Pantys also has absorbent bras for infants, men's underwear and beachwear in its catalogue. Pantys is the first Brazilian brand to launch an NFTs collection, entering the non-fungible tokens market, with the idea of building content in the female universe also in the metaverse. Pantys_Credits: Photos Disclosure Repassa : considered the main reference in the circular fashion market in Brazil, it is an online thrift store created in São Paulo that, since 2015, has been generating a positive socio-environmental impact by increasing the life cycle of clothes. Among the 600,000 pieces in stock, for each completed sale, the seller receives 60% of the value. The balance is available on the platform itself, generating the Balance Repassa, a type of digital wallet, and can be transferred to a current account or used on the company's own website for new purchases. Values can also be donated to social organizations, as well as products that fail the quality control process. Operating nationally, Repassa was acquired by Lojas Renner S.A. in 2021. Repassa_Créditos: Photos Disclosure Sau Swin - the brand from Ceará is the result of the meeting between Yasmim Nobre and Marina Bitu, who serve the beachwear, sportwear and resortwear segments. The brand stands out for its use of biodegradable lycra and cotton fabric with creative modeling that respects the plurality of bodies. The design incorporates traditional craft techniques with the use of lace, embroidery, pottery, as well as the use of wood and straw. The brand created in 2021 has strengthened the local economy by empowering women from Ceará whose embroidery and lace are produced by collectives of artisans located in cities in the interior, from the coast to the backlands of the State. Sau Swin_ Credits: Photos Disclosure VB Atelier - Founded in 2012 in Rio de Janeiro by stylist Andrea Villas Boas, the brand develops tailoring pieces with elements that refer to the ancestry of African culture and indigenous knowledge. The brand highlights creole clothing in its collection, because creole comes from that term of being something black Brazilian, not African. Therefore, the current Afrocentric Fashion proposes to decentralize the colonized look and bring new narratives. VB Atelier Credits: Photos Disclosure Woolmay Mayden -- the brand was founded in São Paulo in 2019 by Jean Woolmay Denson Pierre, a Haitian living in Brazil since 2015. Before launching his own collection, he worked as an athlete, model and digital influencer, occupying representative spaces and performing collabs with collections inspired by the Black Lives is Matter movement. It invests heavily in sustainable fabrics. Thus, it works with recycled fabrics and with a design inspired by streetwear fashion. In this edition of BEFW, the brand must present pieces with re-signified jeans. Woolmay Mayden Lineup_Credits: Photos Disclosure About BEFW First fashion week in Latin America dedicated exclusively to the fashion industry with sustainable attributes. Produced by Brasil Eco Fashion - a fashion, innovation and sustainability platform that has been promoting and fostering the ecosystem of good socio-environmental practices in the Brazilian textile and apparel scene, directed by Rafael Morais Brasil Eco Fashion Week -- 6th edition Opening November 30, 2022 - 2:30 pm Unibes Cultural - Rua Oscar Freire, 2500 From 1st to 3rd of December 2022 - 11am to 8pm Senac Lapa Faustolo, R. Faustolo, 1347 From December 4th to 6th, 2022 - 10am to 7pm Unibes Cultural, Rua Oscar Freire, 2500

Arezzo&Co Group's flip flops and sun sandals brand launches models with a fashion attitude and versatility Disclosure image INDEX São Paulo, November 2022 : Alto Verão Brizza announces the solar season with two of the biggest names in Brazil in the world, Anitta and Bruna Marquezine, using the new models of flip flops, sun sandals and accessories that have a fashion attitude and versatility, going from the beach to the party. The Arezzo&Co Group brand assumes prominence in the fashion universe with exclusive designs and brings sun sandals as the highlight of this season. Flip flops are mostly made of rubber, super colorful and some models have natural straw insoles, while sun sandals come full of fashion information, such as laces and colorful platforms, which make them an essential item for hot days. “We are a fashion brand that brings trends with all the speed and assertiveness of the Arezzo&Co Group. In this campaign, Anitta and Bruna Marquezine bring an image of sophisticated fashion, generating desire, showing the power and positioning of the products”, points out the director of Brizza, Maria Toledo. The campaign photos were taken in Rio de Janeiro and the art direction is once again signed by Giovanni Bianco. Among the models that will take care of the feet this summer are the Morocco slide, super light, soft and colorful, which appears in the campaign in a range of different colors on Anitta's feet; the sun sandal Lulu, worn by Bruna Marquezine at Festival Pulsar, with an anatomical and comfortable heel, available in vibrant colors, especially pink Barbiecore; the sun sandal Bela with a modern ankle strap and the Sunny, with a flared construction, low heel and anatomical pvc strap. The flip flops, in turn, gained fiber crochet insoles and soft, comfortable soles. The bags appear in crossbody, waist and glossy, water-resistant versions. This summer, Brizza took over the main travel destinations of the season and opened itinerant pop ups in Recife, Salvador, Fortaleza and Natal. The pieces will also be available for sale at the company's own stores in Trancoso and at Rua Garcia D'Ávila, in Ipanema, at the 450 Arezzo brand stores, at 1,000 points of sale at multi-brand stores throughout Brazil and on e-commerce https:// www.arezzo.com.br/brizza. Datasheet Creative Director: Giovanni Bianco Director of Photography: Fernando Young Photographer: Fernando Tomaz Beauty: Henrique Martins Styling: Marcel Maia

PHOTOS DISCLOSURE @LOURESCONSULTORIA Last Thursday (17th), the fashion show of the new FILA collection took place in an iconic partnership with the French stylist Haider Ackermann. A collaboration full of authenticity, it was marked by the use of tailoring and structured pieces, which centralizes a multicultural richness and a unique sense of color, with a sober color palette mixed with bright colors and neons, such as: lime, pink and cyan blue. Coming from different aspects of fashion, but guided by an identical search for authenticity and plural design as motivation, Haider Ackermann and FILA bring a collection of menswear, womenswear and exclusive accessories. The parade took place in Manchester, England, and was broadcast in real time through FILA's Instagram profile. The highlight of the event was marked by the presence of big names in Hollywood, such as: Chloë Grace Moretz, Andrew Garfield, Cody Fern. Instagram FILA : https://www.instagram.com/filabr/

With a collection inspired by the bohemia of Santa Teresa, beauty artist Carla Biriba brings a reinterpretation of the 1920s to the beauty of the catwalk that celebrates the brand's tenth anniversary. Photo credit: Marcelo Soubhia / @agfotosite São Paulo, November 2022 - Schwarzkopf Professional, a German hair care brand, participated this Friday (18) in the fashion show that marked the tenth anniversary of Handred, a brand from Rio de Janeiro led by its founder and creative director André Namitala. The collection's theme was the artistic effervescence of Santa Teresa with its historic architecture integrated into the local landscape. Beauty brought references to the 1920s and the bohemia of the neighborhood not only in the silhouette shapes of the pieces, but also in the beauty, signed by Carla Biriba with Schwarzkopf Professional, which featured lacquered fringes applied to the models' hair. The process of creating these natural hair extensions, handmade, consisted of applying the flexible fixation foam from the Silhouette line, and modeling the waves, later fixing the shape of the locks with a strong fixation spray from the same line. To finish and reduce frizz, after drying the appliqué, the texturizing gel with extra-strong hold Rock Hard from the OSIS + line was used. The entire production process of the wavy fringes lasted about 24 hours. To bring a contemporary air to the looks, which the artist called "20/23", an allusion to the combination of the 1920s and 2023s, all the natural textures of the hair were respected, using the OSIS+ Big Blast to prepare the strands and to finish the hair and shine the OSIS+ Magic. The products chosen to create the hairstyles for the show are from the OSIS+ and Silhouette styling lines, by Schwarzkopf Professional. The range features products in gel, spray, serum, cream and foam, as well as different levels of fixation and control, which offer multiple possibilities to style the strands and create unique looks in such a historic fashion show for Handred. The products used in the fashion show can be found at Clube do Cabelo Pro: www.clubedocabelopro.com.br, as well as in beauty salons, stores specializing in professional products and the largest beauty e-commerces.