Brand invests in new formats and explores the theme of year-end celebrations, reinforcing the omnichannel strategy of an ecosystem that brings together fashion, lifestyle, products and financial services in one place Riachuelo presents “Viva Sua Festa com Tudo” for Christmas 2022 and strengthens the diversification of the integrated omnichannel portfolio of its business. With the irreverence of the actress, comedian and presenter, GKay, the brand explores an innovative format, based on how the public consumes content in the digital environment, reinforcing its strategy of bringing the client to the center of the business, with a videocast, in which, the presenters, Sabrina Sato and Rafa Kalimann, will tell you everything about their Christmas and New Year parties. What gift did you get that you didn't like? With or without glitter? Have you chosen your look to sit on the couch? After all, who are you at Christmas? That's what Riachuelo invites everyone to discover in videocasts, bumpers and films focusing on the collection, gift tips - including a list of looks from the campaign's stars on the website, and campaign backstage. “In addition to humor, the campaign reinforces our ecosystem that brings together fashion, lifestyle, products and financial services. Today our customers have an increasingly complete consumption experience. We have a variety of categories - fashion, accessories, adult, children, home, decoration, beauty, electronics, among others - to meet the most different lifestyles, always with careful curation. Therefore, the motto "Live your party with everything" refers to this business strategy that offers everything the consumer needs in one place”, details Thais Castro, Head of Marketing at Riachuelo. Another landmark is the unusual scenario that escapes the traditional Christmas symbologies. Conceived and designed by Michell Lott, creative director, color consultant and set designer, the setting is a rescue of Brazilian culture, in the trees instead of traditional ornaments, Michell opted for bananas, pineapples, birds, plumes from the pampas and stars from Espírito Santo with a more festive way of celebrating Riachuelo's roots. In the arches that frame the scenes, according to the creative director, there is the collective will and need for a more organic and lighter way. For the scenario created for the videocast, furniture by Brazilian designers and national handicrafts are highlighted. A centerpiece with fruits carved in wood from Minas Gerais handicrafts, generates representativeness and connection with many Brazilian houses. After all, who never had a fruit bowl at home? Following a media strategy focused on high exposure and reach, the campaign begins to run on November 15th on Riachuelo's proprietary digital platforms -- Youtube Channel, Instagram, Facebook, TikTok, and will have unprecedented participation in the PodDelas podcasts, on on the 29th with the influencer Thaynara OG, at PocCast on the 7th of December with the participation of Rafa Kalimannn and with merchandising actions with an interactive dynamic of a battle of looks that will divide the participants into different teams: white, colors or brightness and others on open TV during The Voice Brasil on TV Globo. integrated ecosystem From decor to Christmas souvenirs, the brand's new party collection explores modern tailoring and fluid dresses that play with combinations between red and pink, in addition to the glitter of sequins in timeless shapes and monochrome looks. In the collection by Pool, a young brand, the festive looks mix sparkles such as lurex and sequins with jeans produced with more sustainable textile fibers, 100% renewable energy and with a reduction of up to 85% in the use of chemicals, in addition to dresses in metallic mesh that appear as a highlight in the night out proposal. For men, the focus is on shirts, from cotton to linen, in the most varied colors and shapes. In addition to neutral colors and pastel tones, the fashion touch is on account of Pink, which is on the rise and is a highlight. The big bet is to bring versatile shirts that can be used with tailoring for the festive period and also compose looks that are perfect for everyday life. In the children's section, girls aged 0 to 16, we will have many dresses with sequins, shiny tulle, as well as long dresses with natural aspects in viscose and Laise. The jeans come in light and medium washes and the twill is crafted with a lot of shine. For boys aged 0 to 10, natural fabrics and rustic aspects make a complete mix with a color chart of neutral tones, kakis and blues. In the category gifts, licensees, wines, chocolates, setup for gamers are some of the options for those looking for a souvenir for family and friends. For those who love decoration, Casa Riachuelo brings a complete collection of accessories, decorative objects and table items to prepare the house for the holidays. As a convenience, the Riachuelo card offers customers installments in 5 interest-free installments or the advantage of extending the first payment for up to 100 days, in installments with interest. All products are available in all Riachuelo stores and can be found in the marketplace or app. MOVIE HERO Agency: Magenta Creation: Adriana Yoshida, Felipe Luchi, Natalie Aymee Directed by: Adriana Yoshida Director of Photography: Marcos Mello Art direction: Michell Lott Approval: Thais Castro and Daniel Harpaz DIGITAL CONTENT Created by: Adriana Yoshida Pickup: Thais Limberte (Cavalry) PHOTOS Art direction: Audiane Amada Fashion photographers: Yuri + Ana Still photographer: Xico Buny Stylist: Dani Ueda for models, GKay and Rafa Kalimann / Pedro Sales for Sabrina Sato Beauty: Dani Hernandez for models, Rafa Kalimann and Sabrina Sato / Rodrigo Costa for Gkay Executive Production: Joana Vieira Producers: Priscila Pacielo and Abimael Santos

Expert explains how to prevent and treat dark circles press release photos Dark circles are common aesthetic nuisances and can arise for several reasons, including sleepless nights, anxiety, stress and genetic characteristics. And contrary to what many people think they cannot be treated with creams. The Doctor. Alexandre Adolfo, an expert in dark circles, explains that the ideal treatment for this condition would be filling with Ellansé. “Ellansé is a dual-action filler that restores volume and stimulates collagen production,” said the doctor. doctor Alexandre states that it is a minimally invasive treatment, done in the office in about 30 minutes (depending on the areas treated). According to the doctor, the volumization and reduction of wrinkles and furrows can be observed immediately. “The product starts to gradually stimulate collagen production. And, after 3 months, it delivers the final results, which can last from 1 to 3 years”, said Dr. Alexander, who added: “The procedure is quick, simple and practically painless, performed under local anesthesia. Typically, 2 Ellansé sessions are required. After the first one, return in 60 days to do another one”. After the procedure, it is necessary to avoid hot baths and physical exercises for 24 hours after the application. Also, avoid exposure to the sun and ultraviolet light until the swelling and redness has completely disappeared. “Like all procedures of this type, there is the possibility of adverse events. The most common are: inflammatory reaction such as: redness, swelling, rash, edema, erythema, pain, hematoma”, warned the specialist.

In a shooting inspired by the Brasil Core trend, the brand brought together models and ordinary people from the favela itself to show different looks with Havaianas products and reinforce the brand in the mood of the moment; the Digital campaign will run on digital channels until December. Havaianas shotting Vitão/Lema press release São Paulo, November 2022 - Currently, social networks are by far one of the places that most dictate fashion. And based on this great platform, Creators and influencers use their powers on the networks to launch the next trends. Recently, in published videos and photos, the trend that has drawn the most attention is Brasil Core or Brasil Aesthetic, which consists of wearing clothes and accessories with our country's symbols and colors. Taking advantage of this moment, Havaianas invited singer Vitão to participate in the brand's digital campaign in homage to Brasil Core, photographed on Morro do Vidigal, in Rio de Janeiro, at the beginning of the month. “Feating the campaign with Havaianas was wonderful and being able to show all the Brazilianness with the sun, nature, bright colors and all the diversity being in Rio de Janeiro was very important, because there I feel at home. So, this partnership with Havaianas was fun and true, I was able to make a lot of friends and end the campaign in the most Brazilian way possible, doing a rolezão to celebrate this wonderful partnership”, says Vitão. Havaianas, which is a reference of Brazilianness in the world, knows that this trend is not new around here. In 1998, during the games in France, the brand launched the famous Havaianas Brasil with the country's flag on the strip and fillets with green and yellow colors on the sole. In limited edition, the product was a success among fans, mainly in the international market and the model was promptly incorporated into the portfolio and remains until today. “Havaianas has Brasil Core in its essence, always with references to Brazil in our products and in our communications. Over the 60 years of the brand, what remains intact is our connection with the country and, even more, with Brazilians. Havaianas reflects the ginga, simplicity, welcoming, free and colorful way of our people. This campaign delivers on all of that and goes beyond, we climbed Vidigal to honor the residents of the Brazilian favelas who appropriated the colors of our flag long before it became fashionable as it has become today”, says Mariana Rhormens, marketing director for Havaianas Brasil. Campaign fact sheet Advertiser: Havaianas Title: Brasil Core Territory: Brazil Agency: Motto + Account Director & CEO: Leandro Matulja Account Manager: Vanessa Vieira Services and Project Manager: Felipe Klingelhoefer Santos Fashion Coordinator: Renata Bastos Fashion Producer: Gabriela Yachimciuc Digital PR Manager: Leandro Dário Digital PR: Alessandra da Silva and Thiago Rodrigues Digital PR Assistant: Teixom PR Coordinator: Marcos Morelli PR Officer: Carolina Castelo and Mariana Lima Producer: As Meninas Productions Executive Production: Julia Morelli and Barbara Bicudo Art Direction: Luciano Schmitz Photographer: Pedro Napolinario Photo assistant: Daniel Sulima Photo assistant: Marcio Marcolino Director: Rodrigo Siqueira Director of Photography: Rodrigo Siqueira Assistant director: Beatriz Vedovato Editor: Rodrigo Siqueira Color Grading: Arthur Staneck 1 Assistant: Fernando Machado 2 Assistant: Anderson Batista Drone Op: Yan Felipe Making off: Gabriela Dall'agnol Production Location: Wendel França (Piu) Styling: Lucas Magno Makeup and Hair: Gabriel Gomez Service: Karina Amabile Customer approval: Camila Fogaça Vieira, Renata Cerolini, Mayte Camargo, Kelviane Lima, Aline Botelho

With the theme CoCreate the Future, the biggest sustainable fashion event in Latin America takes place in December this year in two spaces in São Paulo. There will be 20 fashion shows, 18 panels and 30 workshops, in addition to thematic installations and international participation. Brazil Eco Fashion Week -- Calendar Opening November 30th - 2:30 pm Unibes Cultural - Rua Oscar Freire, 2500 From 1st to 3rd of December 2022 - 11am to 8pm Senac Lapa Faustolo, R. Faustolo, 1347 From December 4th to 6th, 2022 - 10am to 7pm Unibes Cultural, Rua Oscar Freire, 2500 Weena Lineup_Credit: Photos Disclosure CoCreating the Future - this is the theme of the 6th Brasil Eco Fashion Week (BEFW), a sustainable fashion week which opens on November 30th at Unibes Cultura. From the 1st to the 3rd of December, the activities should occupy Senac Lapa Faustolo and, from the 4th to the 6th of December, with workshops held at Unibes Cultural. “BEFW aims to nurture the ecosystem by presenting productive and creative processes, connecting fashion businesses to an innovative and sustainable supply chain and bringing brands closer to consumers”, explains Rafael Morais, executive director of the Brasil Eco Fashion (BEF) platform. director of the event. Therefore, Cocriar o Futuro is a call to encourage collaboration between small and large players in sustainable fashion, debating strategies for product innovation and for more interactions and dialogue with customers. It is about adapting to be more competitive in an industry that is expected to grow US＄9.81 billion in 2025 and reach US＄15 billion in 2030, according to the report Global Ethical Fashion Market by The Business Research Company. In this 6th edition, the event brings together 20 fashion shows, 18 panels, 30 workshops, in addition to thematic installations. The pillars of sustainable fashion are on the agenda, such as environmental preservation, social and economic development. Topics include textile innovation, science and knowledge, cultural recovery, circularity, certifications, upcycling, recycling and waste disposal. The consumer and culture markets are addressed with topics such as digital innovations that include e-commerce, tracking, NFTs and the metaverse, among others. A fashion event with representatives from all regions of Brazil On its journey, BEFW has already brought together around 150 sustainability-oriented brands. Among the brands selected for the edition, 20 will stand out on the catwalk, including: Alme (Rio Grande do Sul), Demodê (Maranhão), Ludimila Heringer (Pará), collab Rani + Comas (São Paulo), Woolmay Mayden (São Paulo), Sau Swin (Ceará) and VB Atelier (Rio de Janeiro). Among the brands that have already paraded at BEFW Milan, Italy, participating in the 6th BEFW are Libertees (Minas Gerais), Rico Bracco (Rio Grande do Sul) and Vestô (Rio de Janeiro). Highlights include the first thrift store fashion show at the event. The Repassa brand (São Paulo) exhibits its looks with some of the 600,000 pieces in stock and points out that the second-hand market is the fastest growing among Generation Z and Millennials (GlobalData data, 2022). Also on the runway, Pantys (São Paulo) presents its absorbent, washable and reusable panties. This is the first Brazilian brand to launch an NFTs collection, entering the non-fungible tokens market, with the idea of ​​building content in the female universe also in the metaverse. The event features the opening of the futurist Lala Deheinzelin, a pioneer of the Creative Economy in the country, addressing the theme “CoCreate the Future”. On the panels, highlight is Luciana Duarte, from Ethical Fashion Brazil, who mediated the debate on the theme “Sustainable Fashion in Brazil” at the 27th UN Conference on Climate Change (COP27) in Egypt. The international highlight is the performance lecture “Enqakunaq Kunpi P’achan - The Royal Costumes of the Incas”, an immersion in the palatial fashion of Cusco in the 15th century, where the people dressed are the descendants of the Incas themselves. The minister is Adrian Llave Inca Yachachiq, researcher of Andean history. The historian leads the workshop for designers who want to coherently use their own cultural legacy to recreate new forms of products in contemporary fashion. On trends, Giovana Cornacchia and Mariah Cidral, from Clémente Paris, held a workshop “Cool Hunting and Sustainability” to highlight Europe's perspectives and efforts to be increasingly sustainable in the environmental, social and economic fields. During this edition, the result of the 1st BEFW Circular Fashion and Innovation Program will be presented, a project carried out with the curatorship of the team of specialists in circularity and sustainability from the Senai Institute of Textile and Apparel Technology of SENAI CETIQT. The event is master sponsored by Renner and Mercado Livre, and sponsored by the Brazilian Micro and Small Business Support Service - National Sebrae and support by the National Commercial Learning Service - Senac. of sustainable fashion - has received support from the Brazilian Textile and Apparel Industry Association - ABIT in different actions such as invitations from buyers and the international press. It also has partnerships with the Texbrasil program of the Brazilian Trade and Investment Promotion Agency - ApexBrasil, for the internationalization of national brands and products, in addition to the Brazilian Association of Fashion Designers - Abest. Alme -- The brand was born in 2018 responding to a demand for comfort and versatility. Introduces to the sustainable fashion market footwear and backpacks with raw materials from renewable and/or recycled sources. They are products with low environmental impact, combining material and process technologies with refined design. Among the materials, there are natural fibers such as cotton and wool, but the pieces are also made from industrial waste such as sugarcane EVA and shoelaces produced with threads from PET bottles. Alme is a carbon neutral brand of the Arezzo&Co group and is produced in Rio Grande do Sul, the birthplace of Brazilian footwear culture. Alme_Credits: Photos Disclosure collab RANI + COMAS - Agustina Comas, designer and founder of the brand Comas, created in 2015, met Luanna Cicolo, creator of the brand new fitness fashion brand Rani, and together, the brands from São Paulo conceived a clothing line in classic and conceptual models , made to be versatile and adapt to all occasions. Made in upcycling processes with selection of fabrics that would otherwise be discarded. The products translate the intelligent reuse of materials in order to reduce waste generation and collaborate with a culture of fashion production with less waste. Rani + Comas_Credits: Photos Disclosure Demodê -- Founded in Maranhão in 2018, the brand led by Maria Zeferina, produces underwear among other pieces conceptualized as comfort fashion. With its own modeling, the proposal for a minimalist fashion is based on organic colored cotton from Paraíba, certified by Ecocert. Cotton grown in the family farming system is born naturally colored. Because it is not irrigated and does not require dyeing, it generates savings of 87.5% compared to conventional industrial production processes. The brand encourages the local economy by concentrating the purchase of inputs in the Northeast. In addition, the handmade lace and crochet finishes are produced in local communities. Adept at zero waste, it reuses manufacturing waste to create other products. Demodê Credits: Photos Disclosure Ludimila Heringer -- The brand that works with certified sustainable fabrics was founded in 2018 in Pará by designer, stylist and artisan Ludimila. Producing on demand, they have used manual and ancestral techniques from the natural dyeing process, as well as crochet and embroidery. With the botanical printing technique (ecoprint) he uses elements from nature such as leaves, bark, seeds and roots. In its parade, it will present pieces with ecoprint waterproofed with rubber latex from Acre and local, national and imported raw materials. Since May 2022, she has been carrying out voluntary crochet training work for women deprived of liberty at the Women's Correction Center in her state. Ludmila Heringer_Credits: Photos Disclosure Pantys -- This is the first brand of absorbent, washable and reusable panties in Latin America and the only one clinically tested in the world. The brand founded in São Paulo by Emily Ewell and Maria Eduarda Camargo, produces biodegradable panties for menstrual periods and urinary incontinence. With a useful life of 100 washes, the product serves a market of 86% of women in Brazil who use external sanitary napkins and 72% of women in the world use disposable diapers, reducing the mountains of waste generated with disposal. Pantys also has absorbent bras for infants, men's underwear and beachwear in its catalogue. Pantys is the first Brazilian brand to launch an NFTs collection, entering the non-fungible tokens market, with the idea of building content in the female universe also in the metaverse. Pantys_Credits: Photos Disclosure Repassa : considered the main reference in the circular fashion market in Brazil, it is an online thrift store created in São Paulo that, since 2015, has been generating a positive socio-environmental impact by increasing the life cycle of clothes. Among the 600,000 pieces in stock, for each completed sale, the seller receives 60% of the value. The balance is available on the platform itself, generating the Balance Repassa, a type of digital wallet, and can be transferred to a current account or used on the company's own website for new purchases. Values can also be donated to social organizations, as well as products that fail the quality control process. Operating nationally, Repassa was acquired by Lojas Renner S.A. in 2021. Repassa_Créditos: Photos Disclosure Sau Swin - the brand from Ceará is the result of the meeting between Yasmim Nobre and Marina Bitu, who serve the beachwear, sportwear and resortwear segments. The brand stands out for its use of biodegradable lycra and cotton fabric with creative modeling that respects the plurality of bodies. The design incorporates traditional craft techniques with the use of lace, embroidery, pottery, as well as the use of wood and straw. The brand created in 2021 has strengthened the local economy by empowering women from Ceará whose embroidery and lace are produced by collectives of artisans located in cities in the interior, from the coast to the backlands of the State. Sau Swin_ Credits: Photos Disclosure VB Atelier - Founded in 2012 in Rio de Janeiro by stylist Andrea Villas Boas, the brand develops tailoring pieces with elements that refer to the ancestry of African culture and indigenous knowledge. The brand highlights creole clothing in its collection, because creole comes from that term of being something black Brazilian, not African. Therefore, the current Afrocentric Fashion proposes to decentralize the colonized look and bring new narratives. VB Atelier Credits: Photos Disclosure Woolmay Mayden -- the brand was founded in São Paulo in 2019 by Jean Woolmay Denson Pierre, a Haitian living in Brazil since 2015. Before launching his own collection, he worked as an athlete, model and digital influencer, occupying representative spaces and performing collabs with collections inspired by the Black Lives is Matter movement. It invests heavily in sustainable fabrics. Thus, it works with recycled fabrics and with a design inspired by streetwear fashion. In this edition of BEFW, the brand must present pieces with re-signified jeans. Woolmay Mayden Lineup_Credits: Photos Disclosure About BEFW First fashion week in Latin America dedicated exclusively to the fashion industry with sustainable attributes. Produced by Brasil Eco Fashion - a fashion, innovation and sustainability platform that has been promoting and fostering the ecosystem of good socio-environmental practices in the Brazilian textile and apparel scene, directed by Rafael Morais Brasil Eco Fashion Week -- 6th edition Opening November 30, 2022 - 2:30 pm Unibes Cultural - Rua Oscar Freire, 2500 From 1st to 3rd of December 2022 - 11am to 8pm Senac Lapa Faustolo, R. Faustolo, 1347 From December 4th to 6th, 2022 - 10am to 7pm Unibes Cultural, Rua Oscar Freire, 2500

Arezzo&Co Group's flip flops and sun sandals brand launches models with a fashion attitude and versatility Disclosure image INDEX São Paulo, November 2022 : Alto Verão Brizza announces the solar season with two of the biggest names in Brazil in the world, Anitta and Bruna Marquezine, using the new models of flip flops, sun sandals and accessories that have a fashion attitude and versatility, going from the beach to the party. The Arezzo&Co Group brand assumes prominence in the fashion universe with exclusive designs and brings sun sandals as the highlight of this season. Flip flops are mostly made of rubber, super colorful and some models have natural straw insoles, while sun sandals come full of fashion information, such as laces and colorful platforms, which make them an essential item for hot days. “We are a fashion brand that brings trends with all the speed and assertiveness of the Arezzo&Co Group. In this campaign, Anitta and Bruna Marquezine bring an image of sophisticated fashion, generating desire, showing the power and positioning of the products”, points out the director of Brizza, Maria Toledo. The campaign photos were taken in Rio de Janeiro and the art direction is once again signed by Giovanni Bianco. Among the models that will take care of the feet this summer are the Morocco slide, super light, soft and colorful, which appears in the campaign in a range of different colors on Anitta's feet; the sun sandal Lulu, worn by Bruna Marquezine at Festival Pulsar, with an anatomical and comfortable heel, available in vibrant colors, especially pink Barbiecore; the sun sandal Bela with a modern ankle strap and the Sunny, with a flared construction, low heel and anatomical pvc strap. The flip flops, in turn, gained fiber crochet insoles and soft, comfortable soles. The bags appear in crossbody, waist and glossy, water-resistant versions. This summer, Brizza took over the main travel destinations of the season and opened itinerant pop ups in Recife, Salvador, Fortaleza and Natal. The pieces will also be available for sale at the company's own stores in Trancoso and at Rua Garcia D'Ávila, in Ipanema, at the 450 Arezzo brand stores, at 1,000 points of sale at multi-brand stores throughout Brazil and on e-commerce https:// www.arezzo.com.br/brizza. Datasheet Creative Director: Giovanni Bianco Director of Photography: Fernando Young Photographer: Fernando Tomaz Beauty: Henrique Martins Styling: Marcel Maia

PHOTOS DISCLOSURE @LOURESCONSULTORIA Last Thursday (17th), the fashion show of the new FILA collection took place in an iconic partnership with the French stylist Haider Ackermann. A collaboration full of authenticity, it was marked by the use of tailoring and structured pieces, which centralizes a multicultural richness and a unique sense of color, with a sober color palette mixed with bright colors and neons, such as: lime, pink and cyan blue. Coming from different aspects of fashion, but guided by an identical search for authenticity and plural design as motivation, Haider Ackermann and FILA bring a collection of menswear, womenswear and exclusive accessories. The parade took place in Manchester, England, and was broadcast in real time through FILA's Instagram profile. The highlight of the event was marked by the presence of big names in Hollywood, such as: Chloë Grace Moretz, Andrew Garfield, Cody Fern. Instagram FILA : https://www.instagram.com/filabr/

With a collection inspired by the bohemia of Santa Teresa, beauty artist Carla Biriba brings a reinterpretation of the 1920s to the beauty of the catwalk that celebrates the brand's tenth anniversary. Photo credit: Marcelo Soubhia / @agfotosite São Paulo, November 2022 - Schwarzkopf Professional, a German hair care brand, participated this Friday (18) in the fashion show that marked the tenth anniversary of Handred, a brand from Rio de Janeiro led by its founder and creative director André Namitala. The collection's theme was the artistic effervescence of Santa Teresa with its historic architecture integrated into the local landscape. Beauty brought references to the 1920s and the bohemia of the neighborhood not only in the silhouette shapes of the pieces, but also in the beauty, signed by Carla Biriba with Schwarzkopf Professional, which featured lacquered fringes applied to the models' hair. The process of creating these natural hair extensions, handmade, consisted of applying the flexible fixation foam from the Silhouette line, and modeling the waves, later fixing the shape of the locks with a strong fixation spray from the same line. To finish and reduce frizz, after drying the appliqué, the texturizing gel with extra-strong hold Rock Hard from the OSIS + line was used. The entire production process of the wavy fringes lasted about 24 hours. To bring a contemporary air to the looks, which the artist called "20/23", an allusion to the combination of the 1920s and 2023s, all the natural textures of the hair were respected, using the OSIS+ Big Blast to prepare the strands and to finish the hair and shine the OSIS+ Magic. The products chosen to create the hairstyles for the show are from the OSIS+ and Silhouette styling lines, by Schwarzkopf Professional. The range features products in gel, spray, serum, cream and foam, as well as different levels of fixation and control, which offer multiple possibilities to style the strands and create unique looks in such a historic fashion show for Handred. The products used in the fashion show can be found at Clube do Cabelo Pro: www.clubedocabelopro.com.br, as well as in beauty salons, stores specializing in professional products and the largest beauty e-commerces.

Melissa Urban brings the brand's DNA with PVC Melflex combined with a mix of other technological and noble materials to deliver the first sneakers with a traditional archetype Brand promoted early test drive to the public with one hundred pairs of sneakers a week before launch November 2022 – Expanding its product portfolio, Melissa debuts in the sneakers segment in November with the launch of the first model within the category: the Melissa Urban. The difference between this sneaker and others already produced by the love brand is that, now, Melflex, a 100% vegan PVC-based raw material, has been combined with a mix of other technological materials to guarantee the traditional archetype of the category. To develop the shoe, Grendene, which owns Melissa, entered into a partnership with Vulcabras, a Brazilian footwear company with expertise in the field. The result was yet another brand product with technological quality, without losing the Melissa DNA. Melissa Urban is the brand's first product with a significant percentage of materials in the composition that go beyond plastic: the upper is made of breathable knit fabric wrapped in transparent PVC plastic, which reinforces the Melissa signature on the model. It guarantees stability and firmness, having points of elasticity in places of greater movement of the foot. The sole is made of TPU, a material that offers resistance, with an interior of E.V.A. to ensure lightness to the model, and rubber sole. Practicality is guaranteed with quick and easy fitting: inspired by Melissa Ulitsa's success, Melissa Urban also doesn't need to be tied. "We are very excited to launch the brand's first sneaker. It is the first time that we try ourselves in the segment of assembled products, and not injected as we always have. The Melissa Urban was designed to have a lot of versatility in style and impeccable comfort to transform the day It is another important step for the brand in diversifying its product portfolio. We have inaugurated a new category and we have great expectations for this new business", highlights Raquel Scherer, general manager of Melissa. Melissa Urban will be available from numbers 34 to 40 in four color combinations – black with green, white with orange, pink and orange with hearts, and white and brown with flowers (this one exclusive for e-commerce and Galeria Melissa SP) – by R $499.90. Sales take place from November 14th through the official e-commerce melissa.com.br, selected Melissa Clubs and Melissa São Paulo Gallery. early test drive To present an innovation in the product portfolio to the public, Galeria Melissa São Paulo, the brand's experience point, promoted an early test drive action, with 100 pairs of sneakers made available a week before launch. Entries, which took place on November 7, were closed a few hours later, due to the high demand and reach of the selected stock. Those who had their registration confirmed pick up their sneakers at Galeria Melissa, located at Rua Oscar Freire, 827, in São Paulo (SP), within the period stipulated by the regulation.

Credits: Photo: @angellyll Photo: @davidsduana Designer Hooks: @directorhooks Nadjaliny is a Brazilian model who exudes beauty and charisma! She started her international career in Mexico, and intends to invest in the catwalks! But we don't stop there, the beauty has become a great investor, as she used the pandemic as an opportunity to delve deeper into the subject by becoming an expert, not only in medium-long-term investments but also in cryptocurrencies, and what does that mean? Medium term investments: If for the short term it is important to guarantee that it will be possible to redeem the investment in a shorter period of time, for medium term strategies this no longer happens. In practice, it is not essential that the investment's liquidity is immediate or that its maturity is close, since you have a longer period of time to maintain your investments. There is a test called API: Investor Profile Analysis, where you can identify the best options for your profile, which can be bold or conservative, for example. Long term investments: The great and greatest example of investment thinking about the long term is retirement. For this strategy, paying attention to maturities and liquidity is no longer so important. The focus is on ensuring the highest possible yield for the long term, so the most common recommendations are: – Diversify – that is, having investments in different assets and types of investments, which will guarantee different returns. Cryptocurrencies: You've definitely heard someone talk about it, as cryptocurrencies have been on the rise in the market for some time! but what are they really? Cryptocurrency is the generic name for decentralized digital currencies, created on a blockchain network from advanced cryptography systems that protect transactions, your information and the data of those who transact. What are cryptocurrencies for? Like all currencies, such as the dollar and the real, cryptocurrencies are used to buy services and products online. However, this is not the main function that cryptos have gained over time. Because of the technologies that many of them carry, they were seen as a long-term financial reserve opportunity by many people. We had the opportunity to interview this amazing woman and also take a "cone" about it! Come with us! 1-Nadjaliny, how about we start our chat by better defining what a Trader is, do you consider yourself a Trader? It is what it is? Is it a profession? A lifestyle? What is important to know about this job to avoid surprises when trying to master it? Trader is a financial market investor who does several short-term operations, I don't consider myself a Trader because my focus is more on the medium and long term, especially now that the market has been down for months. I think it can be considered a profession because there are people who make a living from it. There is really no secret to day trading, as it is a very high risk investment. 2-What should a novice investor know before deciding to invest in stocks and/or operate with assets and derivatives? Is there a right way to start? What would you recommend? I suggest starting with basic knowledge, with your feet on the ground and bearing in mind that this market is very volatile and, above all, you have to be very cold-blooded because at some point you will see your money melting away, and you have to keep calm so you don't selling everything is the key. 3-You are also a model and have done several JOBS outside Brazil, what led you to reconcile these two careers? I started modeling in Mexico but I still haven't had time to dedicate myself, next year I want to focus more on the catwalk, which is what I've always liked in modeling. 4-Could you summarize when you started operating with investments and cryptocurrencies? I first started operating on the Brazilian stock exchange in 2019, which was when the pandemic began, I had a lot of free time and had nothing to dedicate myself to. each day. 5-What does it take to work with the cryptocurrency market? And how do you think they are impacting in the present and how will they impact in the future? The basics are fundamental to start investing is to create an account with a brokerage and deposit money, you can start with little. What you have is worth it. Cryptocurrencies came to make our lives easier, for example I no longer change money at a bureau de change, I can be in Mexico or China and have my money arrive converted into reais in less than 5 minutes, this is an evolution. 6- What would you say to someone who is starting in this area? And what are your plans for the future? How do you imagine yourself in five years? I would say take tranquilizers (laughs), it's not easy, it's like watching a price roller coaster and you have to be calm if you're not going to go bald. In 5 years I see myself triumphing regardless of whether it's in this market or another. 7- And last but not least: what is your voice? What would you like to shout out to the world if you had the opportunity? I would like to tell you to do mainly what scares you! Because if it works out, you'll live in abundance for the rest of your life, and be loyal to yourself before everything and everyone, don't do anything to please, don't stay in the place you don't want to be out of fear or shame of leaving. And much success to all who try!

Model was invited by the brand Another Place Photo credits Caroline Brandão On Thursday, the 17th, the model and presenter Júlia Pereira attended São Paulo Fashion Week at the invitation of the brand Another Place. The top model, who has also walked in several editions of SPFW and in the main fashion weeks around the world, graced the show in the 1st row alongside other celebrities, such as Pedro Sampaio , Di Ferrero , Vitão , Mari Gonzalez and Jonas Sulzbach . Photo credits Caroline Brandão “I was very happy to see that the event grew again, not only in fashion, but all sectors were affected by the pandemic. The Another Place show was sensational, I really liked this issue of the stylist showing human warmth, especially after the pandemic when we all stayed away. The clothes are romantic and sexy at the same time. Lots of symmetry, transparency, cutouts and different models. And what we are seeing in many shows is also the issue of unisex clothing, all very well placed and strong. Loved the collection!” said Júlia Pereira for Hooks Magazine International. press release photos

Foto: @romulomonteeiro_ Roupas: @closet126 Make: @olhaquebonitastudio Designer Hooks: @directorhooks Lorainy is a beautiful young Brazilian woman, born in Guarulhos -SP, the city where she currently lives. However, her plans are to soon fly out of Brazil again, as the ease of travel is a relevant point, in addition to being cheaper than what it costs here, according to her! Lorainy or Lolo as she likes to be called, spent some time in Ireland in 2018, that's when her passion for travel began, and today the beauty knows more than 20 countries and several cities from Curaçao, Zanzibar, Maldives, Cancun, Ibiza, Marbella, Qatar, Istanbul, Dubai, and others... On her Instagram and also on YouTube, she shares tips on everything from destinations, to how to organize and plan your trip, suitcase, etc... Instagram is a platform that works as a form of multimodal travel writing, where author-users act in travel performances by posting about visited destinations, in addition to searching for travel tips. In this scenario of social media, Travel Influencers emerge, who gain a prominent role because travelers seek elements, tips and enthusiasm to make choices that they would often not make in their travel plans. However, these travelers need to perceive credibility in the information collected. That's where the importance of choosing well comes in! Lorainy has stood out with the characteristic of being descriptive and exploratory! She passes the information on clearly and with a lot of responsibility and credibility! We had the opportunity to get to know this muse better, and also receive some special tips for you who are thinking of organizing that dream trip! 1- How did your career as a travel influencer start? What was the turning point where you discovered that you would like to make a profession out of it? And where did your big debut go? I've always really enjoyed traveling, discovering new places, this Earth is too big for us to stay in just one place, I've always been very curious. But the passion for traveling became even stronger when I went on my exchange program in 2018. I went to Ireland to study English, and I got addicted to getting on a plane and meeting new places, new people, mainly because of the ease of traveling around Europe, I loved going to Paris in 1 hour. After that I did a lot of traveling and found that I don't want to do anything else but travel the world! 2- As a great traveler that you are, many of your trips end up being solo. What do you usually do when arriving at a destination when you're alone? People need to lose this fear of traveling alone, of course it's better with someone to share some expenses and for the company too, but traveling alone I realized that it's cool too, there are no fights, I do what I want, I'm easy to be friends with . Not just alone, but even traveling with friends, I'm the one who schedules everything in advance so I don't get to places and get lost. I try to stay in a hotel with a good location, usually in the center of the city; I research the most relevant sights and, if possible, make a reservation. I go to restaurants, I know the local food, I like to enjoy a Boa Vista. I love my own company, but I confess that I use a relationship app (tinder) when I arrive at places, abroad it works very well, I always meet wonderful people and have incredible moments! 3- What places would you indicate as a trend for Brazilians who want to travel for now? I recommend the beautiful beaches of the northeast here in Brazil, I am in love with Natal - RN, the climate there is pleasant and the people are incredible, there are great parties. And for those who want to relax or go as a couple, the Rio Quente Resort in Goiás is also a great option. Para aqueles que desejam fazer uma viagem internacional eu sugiro começar pelo Chile que tem varias atividades incríveis e diferentes por lá, ou também por Cancun, conhecendo as encantadoras praias do caribe. Sao destinos turísticos , fáceis de planejar e cabem no bolso. 4- Do you collect anything from the destinations you know? Besides amazing memories? Yes, I do collect fridge magnets from every city I go to, I also collect some small shelf ornaments from famous tourist spots like the Eiffel Tower in Paris, Burj Khalifa in Dubai and Chichen Itza in Mexico. 5- What can't be missing in your suitcase? My universal charger, my curling iron and my GoPro can't be missing! Comfortable and stylish sneakers I also always take, in addition to personal hygiene items, I don't go without. 6- What is your biggest motivation when choosing a travel destination? And what tips would you give to someone starting their career in this field? I like to know different places, with old stories, those places with breathtaking views, you know? Greece for example is such a place! I like the beach more than a cold place, so my eyes fill with paradisiacal beaches, the photos come out perfect! I look for the most popular destinations, but I also like to explore. For example, when I went to Turkey, I went to a cute little town that I found on the internet called Pamukkale, I was enchanted, and almost nobody goes there. My tip is: do an exchange while there's still time! The best place to do it is in Ireland, the planning must be up to 1 year in advance, plan in terms of finances so as not to go through difficulties, but also research everything about the place beforehand so as not to arrive and get lost. 7- And last but not least: what is your voice? What would you like to shout out to the world if you had the chance? Go live, go explore the world, don't waste time, we don't know how much time we have here on this earth, get out of your comfort zone a little. You will travel, meet new people, fill yourself with cultural baggage, create memories… Life is one, and it is brief!

LSD - LILLY SARTI DESIRES Lilly Sarti SPFW n54 /PHOTOS Marcelo Soubhia @agfotosite Summer 2023 Lilly Sarti brings the Lilly Sarti Desires capsule, an ethnic superlative that reinforces one of the strongest signatures of the brand. From the Incas of Peru to the Azeris of Azerbaijan, the weaves, profusion of colors and textures represent pure textile and visual richness. Each one, in its own way, ends up having a sacred bias, as they celebrate techniques and cultures passed down in an ancestral way. Combining opposing concepts of ancestry and futurism, Inca prints and ethnic jacquards are accompanied by metallic details that recall the futurism of the 60s. The sophistication of georgette combined with Inca design forms the noble basis of a clearly hybrid collection. Following the brand's DNA, the collection features jacquards that, in a contemporary and special way, maintain the beauty of the textures. Ecological, with part of its threads recycled from PET bottles, the jacquards were developed with an exclusive design, composed of a free interpretation of Azerbaijani tapestry. The richness of the technique provides beauty even on the reverse side of the fabric. The choice of the mineral pyrite, one of the most powerful stones for attracting prosperity, was the way to bring about the balance that the stone itself promotes, of body, mind and spirituality alignment. The shape mix of the Summer 2023 collection remains strongly aligned with the brand's purpose, to dress women without stereotypes. A vibrant, almost “lysergic” atmosphere permeates the collection, with a palette ranging from earthy tones such as ochre, hazelnut, brick and ruby red, to vibrant shades of lilac, lolipop pink, pistachio and sky blue. www.lillysarti.com.br