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Hoyeon and Aya Nakamura are the new global ambassadors of Lancôme

Text by Matheus Hooks


The South Korean actress and model and the French-Malian singer and songwriter are the new faces of the makeup, fragrance, and skincare categories of the French beauty brand.


Lancôme has just announced its newest global ambassadors, South Korean model Hoyeon and French-Malian singer Aya Nakamura, who join a weighty team that already includes Julia Roberts, Kate Winslet, Penélope Cruz, among other big stars. The two artists will represent the brand's three categories: makeup, fragrance, and skincare.


Photos by FSB Comunicação.


Hoyeon, who began her career as a freelance model at 16 and placed second in the fourth season of the Korean TV show "Korea's Next Top Model," is an inspiration to many young people worldwide. She has starred in fashion campaigns for major brands and also acted in dramas, winning the SAG Awards and being nominated for the Emmy. On her Instagram, where she has over 22 million followers, she shares her journey and her worldview, which will now be even stronger with the partnership with Lancôme.


Photos by FSB Comunicação.


Aya Nakamura, on the other hand, is a singer and songwriter who mixes African and pop rhythms, creating a unique and striking style. At 23, she is already one of the main voices of French and international music, with hits like 'Djadja.' In her lyrics and on her social media, Aya invites her fans to celebrate their individuality and to become whoever they want to be. With the partnership with Lancôme, she hopes to inspire even more people to follow their dreams.


For Françoise Lehmann, Lancôme's international president, the two ambassadors are an example of strength and talent and represent the diversity and creativity that the brand seeks.


"We are excited to sign with two such incredible ambassadors, who will help us empower women around the world," Lehmann said.

With Lancôme, Hoyeon and Aya Nakamura will show that beauty is in the diversity and uniqueness of each person.

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