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Victoria Araujo: Style, Well-being, and Inspiration in Hooks Magazine


Model: Victoria Araujo - @vicctoriaaraujo   

Photos: Carlos Davi - @studiocarlosdavi - @carlosdavi

Photo Shoot Location: @tujuboutiquehotel

Design Director Hooks: Matheus Lopes - @mathlopes

Victoria Araujo, originally from São Luís do Maranhão and currently based in São Paulo (Brazil), has transcended her career as a commercial model to become an influential fitness content creator. Her journey, vividly reflected on her social media, highlights not only aesthetic beauty but also a clear commitment to a healthy and balanced lifestyle.

Exploring her trajectory, we observe an authentic and approachable approach to the fitness world. Victoria shares her daily routine, which extends beyond exercise and balanced nutrition, encompassing reflections on self-discovery and inspirational readings. Her Instagram page becomes a motivational space, offering valuable tips without seeming unattainable.

The strategic pause in her law school journey to explore different cultures demonstrates not only her boldness but also her desire to broaden horizons. This enriching experience adds a layer of authenticity to her persona, reflected in her content and appeal to the audience.

Check out the exclusive interview we conducted with Victoria below:

1: Can you share more about your decision to pause law school to travel and explore different places? How has this experience shaped your perspective?

The choice to interrupt law school to travel was driven by the desire to broaden horizons and understand diverse cultures. This journey not only enhanced my interpersonal skills but also inspired me to delve into new languages, providing a deeper understanding of various global realities. Every experience lived during this break was invaluable.

2: Your Instagram highlights a healthy lifestyle, including exercise routines and nutritious meals. How do you balance your fitness journey with other aspects of life?

Balancing my fitness journey with other aspects of life involves setting priorities, creating a flexible schedule, and practicing moderation. This balance allows me to enjoy a healthy life while still dedicating time to relationships, work, and moments of relaxation. The key is finding an approach that harmoniously aligns with my personal goals.

3: With your focus on self-care and personal development, what role do books and self-awareness play in your daily routine? Can you recommend some favorites?

Books play a crucial role in my pursuit of self-awareness and personal development, offering inspiration, knowledge, and reflection. Some of my favorites include 'The Power of Habit' by Charles Duhigg, 'Mindset' by Carol Dweck, and 'The Gifts of Imperfection' by Brené Brown. I also highlight "The Power of Your Subconscious Mind" by Dr. Joseph Murphy, which reinforces the importance of positive thoughts for a light and healthy life.

4: Why did you decide to start your influencer career, and what do you want to convey to your followers?

The decision to enter the influencer career was driven by a passion for sharing my daily life, travels, and reflections. Positively influencing people's lives through elements I love, such as reading, healthy eating, and exercise, is incredibly rewarding. The motivation to invest in this comes from the possibility of helping others achieve their health and well-being goals.

5: Given your diverse experiences, from marketing to travel, what advice would you give to people looking to make bold career changes and pursue their true passions?

Have clarity about your goals and values, be prepared to face challenges, and learn from experiences. Develop a resilient mindset, seek constant learning, and be open to adapting your path as needed. Building a support network and trusting in your abilities are crucial. Remember that bold changes often come with discomfort, but it is in that discomfort that you can discover your true potential and achieve personal fulfillment.


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