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Gisele Bündchen Stars in the First Colcci Jeans Collection

Photos Courtesy COLCCI - Credits at the end of the article

Denim has always been a staple at Colcci, and it's the star of the AMC Têxtil group. Created exclusively for this segment, Colcci Jeans is the new brand launched to consolidate the power and versatility of denim. Starring the übermodel Gisele Bündchen, the first campaign promises to be a milestone in the brand's history, reflecting the perfect blend of elegance and innovation—hallmarks of Colcci's signature style.

The campaign was photographed at the iconic Belmond Copacabana Palace hotel in Rio de Janeiro, with creative direction by Daniel Mafra, product direction by Adriana Zucco, photography by Lufré, and styling by Rita Lazzarotti.

About Colcci Jeans

Colcci Jeans is a new brand where denim takes center stage. With a provocative look and a laid-back, young, and authentic connection, the brand expresses a collection with a contemporary core. The word ‘Contemporary’ translates the true essence of Colcci Jeans, offering urban, avant-garde, and ageless denim full of personality.

The collection is comprehensive, encompassing lines such as Studio, Atelier, and Industry—three segments that complement each other through innovative shapes, artisanal processes, and indispensable basics. Colcci's jeans are already recognized in the market for their impeccable fit and innovative wash techniques, using high-quality fabrics.