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Her comfort zone is not where she belongs. Get to know and be enchanted by Eduarda Domingues
“LIFESTYLE” COVER EDITION - JUNE ISSUE Photographers @guidorincon.ph @aareiasphoto Hooks Team @mathlopes @directorhooks Eduarda Domingues...

Matheus Hooks/ Editor-In-Chief
Jun 14, 20234 min read


Micro Bags: The Trend Redefining the Concept of Miniaturization
Photos from @mschf promotion The fashion industry is constantly surprising us with innovative trends, but it seems that the micro bags...

Matheus Hooks/ Editor-In-Chief
Jun 14, 20231 min read


L'Oréal Professionnel launches global campaign "Head Up" to promote the importance of mental health
After finding that over half of hairdressers in Brazil express concern about their mental health, L'Oréal Professionnel launches an...

Matheus Hooks/ Editor-In-Chief
Jun 6, 20233 min read


Tati Cordeiro: "Invisible Mega Hair" and the Beauty Revolution in Brazil
"BEAUTY" EDITION COVER - JUNE ISSUE Photos: Bernardo Coelho - @eubernadocoelho Team Hooks Fashion Director: Matheus Hooks -...

Matheus Hooks/ Editor-In-Chief
Jun 5, 20236 min read


Cris Porto, a renowned Brazilian high-end jewelry brand, opens its space at the Ritz Hotel in Paris
Raissa Santana, Cris Porto e Stéphane Rolland (Ph @crisvidalph / @maycondehan) The arrival of the brand in France was celebrated with a...

Matheus Hooks/ Editor-In-Chief
Jun 4, 20231 min read


Lyli Brook: Hair loss solution extracted from her experience
"BUSINESS" EDITION COVER - JUNE ISSUE Photos: @maurojorgefotografia Hair: @juliannebuenobeautyhair Featured Guest: @lylibrook @bravabrook...

Matheus Hooks/ Editor-In-Chief
Jun 2, 20234 min read


Yves Saint Laurent Beauté welcomes guests at an exclusive event
With the presence of hosts Sabrina Sato and João Vicente, as well as the couple Ícaro Silva and Izrra, the brand celebrates the launch of...

Matheus Hooks/ Editor-In-Chief
Jun 1, 20232 min read


Karla Lima, travel enthusiast and author of the book "A Life Without Sugar" for Hooks Magazine
"LIFESTYLE" EDITION COVER - MAY ISSUE Photos: Max - @maaxcarvalho Beauty: @prontas_paraosim @karlatravelqueen Team Hooks: Fashion...

Matheus Hooks/ Editor-In-Chief
May 29, 20237 min read


The Promising Career of Ana Namor as a Wig Entrepreneur
"BUSINESS" EDITION COVER - MAY ISSUE Website - lithairshop.com Tiktok - @l_it_hair Instagram - @l_it_hair Photos - Alejandro -...

Matheus Hooks/ Editor-In-Chief
May 27, 20233 min read


Dua Lipa and Donatella Versace Unveil Stunning Collaboration Collection in Cannes
A fusion of music and fashion takes center stage as Dua Lipa showcases her debut collaborative collection with Versace in a grand Cannes...

Matheus Hooks/ Editor-In-Chief
May 24, 20232 min read


Claudia Raia, Deborah Secco, Reis Rodrigues and more are present at the launch of Braé Hair Care
Braé Hair Care, a premium hair care brand, launched last Monday (22nd), the complete line of the best seller Essential. The event, which...

Matheus Hooks/ Editor-In-Chief
May 23, 20231 min read


Ryck Leonavicius promises to tell behind-the-scenes stories of the artistic world in an e-book
Advisor and publicist details 15 years of experience working alongside celebrities. Photos: Moises - @moisespazianotto< /u> With 15 years...

Matheus Hooks/ Editor-In-Chief
May 19, 20232 min read


Raphael Oliver: the passion for makeup and education that led him to international recognition
Photos: André Keke - @andrekekestudio Team Hooks Design and Marketing Director: Matheus Lopes @mathlopes Fashion director and writer:...

Matheus Hooks/ Editor-In-Chief
May 18, 20236 min read


Meet Good Girl Blush by Carolina Herrera
photos promotion Carolina Herrera Carolina Herrera continues a flourishing exploration of contemporary femininity with the release of...

Matheus Hooks/ Editor-In-Chief
May 13, 20233 min read


Beyoncé Dominates on the "Renaissance World Tour"
Image - Balmain Advertising The world's biggest pop star is back with a new tour. Beyoncé, who hasn't performed solo in seven years,...

Matheus Hooks/ Editor-In-Chief
May 12, 20232 min read


Meet Good Girl Blush by Carolina Herrera
Photos disclosure Carolina Herrera Carolina Herrera continues a flourishing exploration of contemporary femininity with the launch of...

Matheus Hooks/ Editor-In-Chief
May 11, 20233 min read


Prada introduces Prada Paradoxe, the new refillable feminine fragrance.
The amber floral fragrance features natural ingredients with a refillable packaging and has Emma Watson as its ambassador. Photos...

Matheus Hooks/ Editor-In-Chief
May 8, 20233 min read


Met Gala 2023 - FASHION DIRECTOR OPINION - Matheus Hooks
The 2023 Met Gala was an incredible night for fashion and for those who admire the legacy of iconic designer Karl Lagerfeld. Celebrities...

Matheus Hooks/ Editor-In-Chief
May 2, 20236 min read


Fenty Beauty launches new Icon Reds lipstick
Photos for promotion Fenty Beauty - (INDEX) Fenty Beauty, the beauty brand founded by singer Rihanna, recently launched a new color...

Matheus Hooks/ Editor-In-Chief
Apr 24, 20232 min read


SAINT LAURENT ANNOUNCES PRODUCTION COMPANY
With the debut of Saint Laurent Productions, a registered subsidiary of the house, Saint Laurent is proud to become the first luxury...

Matheus Hooks/ Editor-In-Chief
Apr 19, 20231 min read
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